You are required to identify ONE goal that addresses ONE marketing/service principle issue as observed at the service product

Aligned subject learning outcomes Explain the importance of marketing in a sustainable environment Identify the differences between service and product marketing Explain business and consumer marketing Group or individual Individual Weighting 45% Due date Due Week 10 23/05/2017 midday 12 pm . see Special Consideration, Supplementary, Deferred and Special Examinations Policy ASSESSMENT TASK 4: DESCRIPTION PART 1: Undertake secondary research to produce a Pitch for an App based on findings from Assessment Task 2 and secondary research from Assessment Task 4: Undertake secondary research so that as a marketer you can Pitch Your App for the service product. The Pitch will include a situation analysis and a brief mock-up storyboard of your chosen App and will be used to address one of the issues identified in the service product visit. PART 2: You are required to identify ONE goal that addresses ONE marketing/service principle issue as observed at the service product visit and produce a storyboard for an App. The goal may address an issue that arose during your visit. For example, you might address slow service by adding a pre-order page to an App or you may address “place” by including directions on how to get to the service product, and by tagging nearby parking (free or paid) or you may use any other idea that addresses an observed issue. You are then required to produce a story board for that goal. More information is provided on Learn JCU ASSESSMENT TASK 4: CRITERIA SHEET See Section 6 of this Subject Guide for the Assessment Criteria sheet. Section 4. Submission and return of assessment 4.1 Submission and return of assessment The ability to adhere to deadlines is a highly desirable attribute that employers seek in our graduates. Right from the beginning, new students should acquire the habit of meeting deadlines for their work, by organising their study time appropriately. The following points apply to the submission of assessment Extensions will be granted in cases of illness or personal issues (supported by strong evidence – at least medical certificate/counsellor’s statement required). It is at the discretion of the subject coordinator/lecturer that extension s will be granted for inescapable, unexpected, documented work commitments (provide documentation). You must contact your lecturer well before the due date if you are likely to require an extension Where no prior extension has been approved, late submissions will incur a penalty of 5% of the total mark available per day including part-days, weekends and public holidays. Assessment tasks will generally not be graded after 14 days past the due date. Please ensure that if required to submit a hard copy of written assessment you have attached the College of Business, Law and Governance Assignment Coversheet. Assessment must be submitted using SafeAssign through the LearnJCU website The assessment will be returned with feedback no later than 21 days after submission. 4.2 Plagiarism and referencing Plagiarism occurs when writers claim ownership of written words or ideas that are not their own. Plagiarism is a form of cheating and any instances of plagiarism will be dealt with promptly according to University procedures. Please see the JCU Student Academic Misconduct Requirements Policy www.jcu.edu.au/policy/student-services/student-academic-misconduct-requirements-policy Also see the definition of self plagiarism in the JCU Learning, Teaching and Assessment Policy and note policy statement 5.9 in regard to submission of one’s own work that has been previously submitted for assessment and received a grade www.jcu.edu.au/policy/learning-and-teaching/learning-teaching-and-assessment-policy Referencing is a systematic way of acknowledging the sources that you have used. Students should check out the very helpful online resources relating to academic writing, referencing and avoiding plagiarism at: Writing and Maths Skills Online www.jcu.edu.au/students/learning-skills/learning-skills-online (In particular, the booklet Summarising, Paraphrasing & Avoiding Plagiarism is a very useful guide). The Referencing Libguide http://libguides.jcu.edu.au/referencing What is Plagiarism? www.jcu.edu.au/students/exams-and-results/what-is-plagiarism

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