vision statement

Company Name : Sales Team at Lexmark Canada


Prepare 3 Slides in PPT for the below .





Toolkit Exercise 4.3

Writing a Vision for Change Statement116


Think of an organization you are familiar with that is in need of change. If you were the change leader, what would be your vision statement for change?


Write your vision statement for the change you are striving for.

Evaluate your vision. Is it:

Clear, concise, and easily understood?


Exciting and inspiring?


Excellence centered?

Stable and yet flexible?

Implementable and tangible?

Does the vision promote change and a sense of direction?

Does the vision provide the basis from which you can develop the implementation strategy and plan?

Does the vision provide focus and direction to those who must make ongoing decisions?

Does the vision embrace the critical performance factors that organizational members should be concerned about?

Does the vision engage and energize as well as clarify? What is the emotional impact of the vision?141

Does the vision promote commitment? Are individuals likely to be opposed to the vision, passive (let it happen), moderately supportive (help it happen), or actively supportive (make it happen)?

Now assess your vision on a scale of 1 to 5 (5 being the highest) relative to the factors set out below.

Actions of senior managers are congruent with the vision. They walk the talk.

1  2  3  4  5

It pays attention to the needs of those who will be putting it into practice.

1  2  3  4  5

Realistic expectations develop around it that are challenging but can be met.

1  2  3  4  5

It communicates a broader sense of what is possible.

1  2  3  4  5

It is grounded in the reality of the present and can be reconciled with it.

1  2  3  4  5

It is neither too abstract nor too concrete. It has the potential to stimulate and inspire, but it also communicates the sense that it is achievable.

1  2  3  4  5

It has been forged through an appropriately messy, iterative, creative process requiring a combination of “synthesis and imagination.”

1  2  3  4  5

It has sufficient participation and involvement of others to build a consensus concerning its appropriateness.

1  2  3  4  5

Its implementation contains “a sense of urgency … and measurable milestones.”

1  2  3  4  5

Given your assessment of the above items, what would you recommend be done in order to strengthen the value of the change vision?