. The title page is not included in the word count. Critical Analysis

1 Format for BMA799 Strategic Management Capstone Assessment Written Report The following format and instructions should aid in completing the capstone assessment task for this unit. Report Structure Executive Summary This should be on the title page of the assignment (exclude the university assignment cover page). The executive summary is a two to three paragraph summary of your recommended strategy. The title page is not included in the word count. Critical Analysis of the Environment You need to consider the impact of both the external and internal environment on future strategy for Screen Tasmania. External Analysis: 1. Industry Definition – you need to clearly outline the industry in which Screen Tasmania operates. What are the boundaries of the industry? What ‘’customers’’ do they serve? What is their business model? 2. General Environment Analysis – What are the factors in the broad general environment that will have the greatest impact on the future strategy of Screen Tasmania? Note: it is not necessary to look at all the forces in the general environment for this section – just those that you consider to be most relevant. 3. Industry Analysis – use Porter’s Five Forces Model to determine the major issues in the industry, and the relative attractiveness of the industry for Screen Tasmania. Note: you must indicate the relative strength (high or low) of each of the five forces. 2 4. Competitor Analysis – who are the main competitors? What are their resources and capabilities? What is the current strategy? How will they respond to competitive actions? Do strategic groups exist in the industry? 5. Opportunities and Threats – what are the main opportunities and threats from this external analysis? Internal Analysis: 1. Resources – what are the tangible and intangible resources of Screen Tasmania? What resource constraints do they face and how may these be overcome? 2. Capabilities – what capabilities (internal processes) does Screen Tasmania have available to them and how are they deployed? 3. Core Competencies – which of their resources and capabilities are a source of competitive advantage (core competencies). Which meet the criteria of being rare, valuable, costly to imitate and non-substitutable. 4. Business Model – describe the business model used by Screen Tasmania. Is this business model suitable for the future? 5. Value Proposition – what is the value proposition offered by Screen Tasmania? Who are their stakeholders and how do they provide them with value? 6. Strengths and Weaknesses – what are the strengths and weaknesses identified in this internal analysis? Strategic Priorities: Having critically reflected on the internal and external environment of Screen Tasmania, what are the most pressing strategic priorities facing the organisation? Why are these issues most important from a strategic perspective? Recommended Future Strategy Given the proceeding discussion, what future strategies do you recommend Screen Tasmania pursues in the next five years? In discussing future strategy you could consider functional, business and corporate level strategies. Your recommended strategy must be clearly justified, and linked to issues you identified in your analysis. What additional resources and capabilities will they need to access? What do you foresee as the limitations of this future strategy? 3 Submission Guidelines Theory Driven not Theoretical This is a practical or applied assessment task designed to test your ability to apply the theory, concepts and models of strategic management to a live case organisation. As such, the focus of your report should be on actual analysis of the business and the future strategies they could develop. You should use theories, concepts and models in your analysis, but you do not need to discuss the academic merits of these in your report or presentation. Marks will be deducted for answers that are overly theoretical. Appendices Appendices can be used to contain supporting information, but their use should be limited. If information is critical to your analysis and strategy then it should be contained in the main body of your report. Appendices are not included in the word count. Research While some information will be available through MyLO, groups will be expected to undertake their own research into Screen Tasmania and their operating environment. You are encouraged to use a wide range of sources, but you should think carefully about the quality of the information you use in your assignment. References Use Harvard referencing. A guide can be found through the library website. The reference list is not included in the word count. References are only required for factors pertaining to Screen Tasmania, the industry, and the general environment impacting on their performance. Theoretical references are not required. In assessing whether to use a piece of information for your assignment you should think about its accuracy, relevance, currency, and reliability). Additional sources used should be included in your reference list. Word Count The word count for this assessment task is 5000 words, plus or minus 10%. Penalties will be applied for assignments that go over the word count. 4 Format Your assignment should be in a 12 point font, with double line spacing. Your assignment should include page numbers. Tables and figures can be used in the body of your report, but they should be clearly labelled and linked to discussion. Language This is a professional report and as such I expect English conventions to be followed perfectly. Marks will be deducted where written expression is not of a professional standard.

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