The purpose of this assessment.

INFS3065 Information Technology Strategy and Management ASSESSMENT 1 – PART 1: Case Study Response Paper (Case 2) This assessment task contributes to 10% of the total course grade. RATIONALE: The purpose of this assessment task is to develop an understanding of key challenges facing managers today, and to explore how new technologies can create opportunities for new business strategies. The aim is to develop understandings and processes for appraisal of a scenario in order to provide advice on IT Strategy and management. COURSE OBJECTIVES: It is beneficial to familiarise yourself with the relationship between the task and the course objectives. CO1. Describe strategic management issues related to the use of computer-based information systems in organisations CO2. Propose strategies for managing IT in private and public sector organisations that respond to emerging technologies and business opportunities CO3. Discuss the strategic role of IT in an organisation and its alignment with business objectives CO4. Review trends in the organisational use of IS that affect IS policy development CO5. Evaluate strategic management proposals and implementation CO6. Identify human resource, equity and ethical issues in the management of Information Technology and Systems ASSESSMENT SUMMARY: Components Course Objectives Weighting (of course grade) Due date Individual or pairs Details Submission process Case 2 CO 1,2,3,4, 5, 6 10% 8 Oct 2017 11.00PM Individual 500-700words Online TASK DESCRIPTION For this assessment task you are required to submit a response that will be 500 – 700 words. Your advice should, where appropriate, be supported by referring to any relevant sources and explain how they relate to the issue you are addressing. CASE B: TELSTRA: RED OCEAN OR BLUE OCEAN Research this organisation through the publicly available information on Internet: Then in your response paper respond to the questions below: 1. What are the top-five business challenges of Telstra (in the descending order of importance)? 2. What are the top-five business priorities of Telstra (in the descending order of importance)? 3. Use Porter’s five forces model to assess the impact of IT in Telstra. Where do you see the balance of power? 4. How can IT support the business of Telstra to overcome the problems identified in the previous question ? 5. What were best IT strategic steps taken by Telstra during the past three years? 6. What were the worst IT strategic mistakes of Telstra during the past three years? 7. What were the important IT strategic opportunities missed out by Telstra during the past three years? What they could have done better? How such actions would have improved the situation? 8. What top IT risks or challenges are faced by Telstra today? How can those risks or challenges be addressed or mitigated? INFS3065 Information Technology Strategy and Management 9. Identify the factors which contribute to “Red Ocean” for IT in Telstra as compared to IT in other telecoms. How can you create a “Blue Ocean” Strategy for Telstra IT? (Only identify the factors for competition, in other words, you are not required to write down the complete strategy document in your response). ASSIGNMENT ADVICE • You will be assessed on the content and presentation which includes use of appropriate language and terminology, adhering to referencing conventions, and structuring texts professionally: e.g. headings, headers and footers, cover pages, and so on. • Organise your information well with headings and subheadings, tables and figures (if relevant). • Always cite another person’s ideas or work, if you are not sure how to do this please access the Academic Integrity Module: • In addition to helping you to avoid plagiarism, referencing also adds credibility and substance to your work, it demonstrates that you have read widely and enables you to provide evidence and information to support your ideas. Formatting: • Margins 2.5cm all around • Font: 12 point, Times New Roman, including headings • Single‐line spacing, one clear line space between paragraphs • Header – subject name, student name and student ID • Footer – date of saving, page number FEEDBACK • You will be given a feedback that will help you to identify what you have done well and what you might need to focus on for Assessment Two.

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