The Business of Social Media

BUS8590- The Business of Social Media
ASSIGNMENT 2 – ONE WEEK INSTAGRAM PLAN – SPRING 2022
Due Date: See Calendar or Instructional Plan
Value of Assignment: 10% of final grade
Submission Instructions: Submit the completed Assignment to eConestoga
Evaluation: see rubric
1. Select a Social Media Influencer from the link below:
2. https://stuconestogacon-my.sharepoint.com/:x:/g/personal/cbraun_conestogac_on_ca/EV5nZexCGRdGt_62HpWPEXsBHUjAGMr40nfeVANM8dRcAw?e=hMWDNd
3. Prepare the 1 Week Plan on this template. Include any additional details – be creative!
4. Review the materials on eConestoga for reference.
5. Upload your Assignment to eConestoga by the due date. Please check the Instructional Plan and Course Calendar for up to date due date information.

Influencer: Megan Gilmore Megan Gilmore (@detoxinista) • Instagram photos and videos

Platform: Instagram

Proposed 1 Week Instagram Plan for Influencer Listed Above (40 marks)
Content + Purpose of the Content
(include detailed description of the content in point form) Extra Information: Creative elements – what photo would be posted, what would the caption be?
Day 1

Day 2

Day 3

Day 4

Day 5

Day 6

Day 7

Why have you chosen this approach?

(10 Marks)

How can this Influencer increase their followers?

(10 Marks)

REFERENCES:

Assignment 2 – One Week Plan – 50 marks total

Question 1:
Why have you chosen this approach to the Instagram channel? 10 marks
Stated multiple approaches, identified why you chose each of the theme approaches 8 marks
Stated multiple theme approaches, identified why you chose one theme approach 6 marks
Identified one theme approach and why you chose that approach 0-5 marks
Question 2:
How can this Influencer increase their followers? 10 marks
Explained in detail how multiple technologies and tactics can help the influencer increase followers 8 marks
Explained in detail how either two technologies or a technology and tactic can help the influencer increase followers 6 marks
Explained in detail how a technology or tactic can help the influencer increase followers 0-5 marks
APPROACH –

(2 points each if content clearly says its message and is done well. 1 point if content is not clear)

1. New content is appropriate to the influencer by matching their style(s) and themes.

2. Image is relevant to the content

3. Call to action is relevant to the content

4. Caption is similar in length to the influencer’s content (caption must have a minimum character count of 280 characters including hashtag)

5. Content is original and not a duplicate or similar to other content already posted.

Out of 10 9-10 marks 8-7 marks 6-5 marks

0-4 marks
Clarity/Flow –
Information is communicated clearly and logically.

(2 points each if content clearly says its message and is done well. 1 point if content is not clear)

1. Content matches the posting patterns / times of the influencer

2. Content is easy to understand

3. Caption matches the same dialogue style (e.g., if the influencer writes full sentences or short words)
4. URL is 22 characters or less (use bitly.com to shorten URLs)

Creativity – Evidence of creative and original thinking in presenting the information.

5. Each post is different from the other posts you create.

Out of 10 9-10 marks
8-7 marks
6-5 marks
0-4 marks

Ability to Engage the Viewer

(2 points each if content clearly says its message and is done well. 1 point if content is not clear)

1. Contains a call to action or URL

2. Contains a minimum of 2 hashtags, maximum of 3

3. Caption relates to what is happening in the photo or video

4. Caption asks a question or makes a statement in relation to the photo

5. Content creates curiosity and a desire to know more.

Out of 10 9-10 marks 8-7 marks 6-5 marks 0-4 marks

Approach – The one week plan should show good grasp of the information that is being communicated. It should suit the influencer that is assigned to you. There is evidence of depth of research and planning. A cohesive Approach with a reasonable amount of new information.
Clarity/Flow – Information is communicated clearly and logically. The one week plan is organized and flows seamlessly.
Ability to Engage the Viewer – The one week plan is compelling and interesting – It elicits curiosity and a desire to know more.
Creativity – The one week plan shows evidence of creative and original thinking in presenting the information.