SUSTAINABLE MANAGEMENT & MARKETING

BUS5SMM: Assessment Task 1 – Video Presentation Examination Rubric
Create Date: Sunday, 4 February 2018

GC SILO Scale 1
(10 marks)
Scale 2
(8 marks)
Scale 3
(7 marks)
Scale 4
(5 marks)
Scale 5
(2 marks)
IR 01 Strategically researches
and evaluates
sustainability related
concepts in businesses,
and strategies employed
by firms to achieve
sustainability.
Effective research and
evaluation of
Sustainability related
concepts in businesses,
and strategies employed
by firms to achieve
sustainability. Some
minor gaps in application.
Defensible research and
evaluation of
sustainability related
concepts in businesses,
and strategies employed
by firms to achieve
sustainability. Lacks
sufficient critical analysis
for a higher rating.
Adequate research and
evaluation of
Sustainability related
concepts in businesses,
and strategies employed
by firms to achieve
sustainability. Significant
gaps in application, logic
and structure.
Indefensible research and
evaluation of
sustainability related
concepts in businesses,
and sustainable strategies
employed by firms to
achieve sustainability.
CP 04 Outstandingly addresses
constructed and
real life problems by
identifying relevant
sustainability-related
articles, and relevant
sustainability-related
concepts/issues/practices,
and using
conceptual, analytical and
problem-solving
strategies.
Effectively addresses
constructed and real-life
problems and correctly
identify relevant
sustainability-related
articles, and relevant
sustainability-related
concepts/issues/practices.
Uses conceptual,
analytical and problem
solving
strategies. Greater
attention to detail would
have warranted a higher
result.
A defensible address to
constructed and real-life
problems. Identifies
relevant
sustainability-related
articles, and relevant
sustainability-related
concepts/issues/practices.
Uses conceptual,
analytical and problem
solving
strategies. Structural and
other detail related issues
should be addressed for a
higher result.
An adequate appraisal of
constructed and real-life
problems. Identifies
relevant
sustainability-related
articles, and relevant
sustainability-related
concepts/issues/practices.
Uses conceptual, analytical
and problem-solving
strategies. Structural and
other detail related issues
should be addressed for a
higher result.
Indefensible address to
constructed and real-life
problems and/or relevant
sustainability-related
articles, and relevant
sustainability-related
concepts/issues/practices.
Does not adequately
employ conceptual,
analytical and problem
solving
strategies.
CT 02 Excellent analysis and
evaluation of marketing
principles as they apply to
the selected organisation.
Reveals sustainability
approaches and
strengths. Identifies and
critically evaluates
strategic and operational
gaps in the chosen
organisation’s marketing
platform.
Effective analysis and
evaluation of marketing
principles as they apply to
the selected organisation.
Reveals sustainability
approaches and
strengths. Identifies and
evaluates significant gaps
in the chosen
organisation’s marketing
platform.
A defensible analysis and
evaluation of marketing
principles as they apply to
the selected organisation.
Identifies some
sustainability approaches
and strengths. Identifies
and evaluates some gaps
in the chosen
organisation’s marketing
platform.
An adequate analysis and
evaluation of marketing
principles as they apply to
the selected organisation.
Identifies some
sustainability approaches.
Identifies minor gaps in the
chosen organisation’s
marketing platform.
An indefensible analysis
and evaluation of
marketing principles as
they apply to the selected
organisation. Does not
adequately identify
sustainability approaches.
Gaps in the chosen
organisation’s marketing
platform are not critically
evaluated.