SUBHAS REDDY S/O SUPPAYAH 16A734P YAP KOK SHEONG

electronics. Smoovi Event Company is engage by OCM to plan and execute a roadshow SCHOOL OF BUSINESS MANAGEMENT BM8913 EVENTS PLANNING AND MANAGEMENT SEMESTER 2, 2017/ 2018 ICA 3 CONCEPTUALISING A LAUNCH EVENT Submitted to: Ms Winnie Quek Submitted by: 5th DBMS / Group 1 Group Members: Name Admin Number CHUA SHEN YU 16A733C NGIAN ZHI WEI 16A651Z SUBHAS REDDY S/O SUPPAYAH 16A734P YAP KOK SHEONG, ERIC 16A659Q SIVABALAN S/O MARIYAPPAN 16A655A Executive Summary ONCOFFEEMAKER (OCM) is planning to participate in SITEX 2018 in Singapore. SITEX is the only Consumer LIFESTYLE IT exhibition that encompasses technological elements of experiential component in consumer electronics. Smoovi Event Company is engage by OCM to plan and execute a roadshow for OCM at SITEX Show 2018 at Singapore Expo. This proposal covers the requirement of executing an event at an IT exhibition. This business report involves presentation, discoveries, findings and requirement of organising an event in Singapore. The report highlights six key areas. The first area was the Event Concept. The second area was SWOT analysis on the event. The third area was the Logistics and Programming. The fourth was the mandotary legal requirement that need to be in place. The fifth area was the Financial Management and lastly the overall risk management for the event.   Contents 1. Introduction 3 2. Event Objectives 3 3. Event Concept 3 4. SWOT Analysis 3 4.1. Strength 3 4.2. Weakness 4 4.3. Opportunities 4 4.4. Threats 4 5. Logistics & Programming 5 5.1. Proposed Location 5 6. Legal Issues – Regulation, Licences and Permits 7 6.1. Regulation on Copyrighted Materials 7 6.2. Food Shop License 7 6.3. Basic Food Hygiene Course 7 6.4. Fire Safety 7 7. Financial Management 7 7.1. Breakdown of Expenses 8 7.2. Revenue from Event 8 7.3. Contingency 8 8. Risk management Plan 8 8.1. Standard Operation Procedures 8 9. Conclusion 9 1. Introduction SITEX is the only Consumer LIFESTYLE IT exhibition that encompasses technological elements of experiential component in consumer electronics, it set the trend It is also premier consumer and lifestyle exhibition, where consumers can experience, purchase and get exclusive preview of some of the most innovative consumer technologies and products available in the market today. Smoovi Event Company is engage by OCM to plan and execute a roadshow at SITEX Show 2018 at Singapore Expo. This proposal covers the requirement of executing an event at an IT exhibition. 2. Event Objectives 2.1. Vision To use this platform for interaction and building customer relationship for OCM and to penetrate the market for the new product. 2.2. Mission To create awareness to the audience and to arouse their interest in OCM product. 2.3. Objectives The goal and objective for our company is to increase sales for OCM by 20% in the next Sitex fair 2018, they are as follows: (a) Plan and organize a 4 days event for OCM at Sitex fair. (b) To stage and launch latest model for OCM. (c) To raise and create awareness for the OCM product. 3. Event Concept After a few sessions of brain storming and base on SWOT analysis, we are planning to have the concept to be, Modern Café Style within the Sitex fair itself. We also plan to have emcee drawing the crowd to the booth, to See the demonstration of how to use the latest product. Next to enable our customer to feel the physical product so that the customers can use the machine first hand to do their own coffee and lastly to taste the coffee they have made for themselves. This will allow the valuable customers to see, feel and taste the final product, which will help to arouse interest and boost sales for OCM. 4. SWOT Analysis 4.1. Strength (a) The Ripple machine allows the consumer beside enjoy coffee but also adding fun, personalized image to their beverage, generating and emotional response. (b) It acts as a revolutionary printer that adds beautiful high- resolution images and messages onto frothy drinks. (c) It is preferably to use by retailer to earn revenues. (d) It causes No threat to human as the machine is certify safe by NEA. (e) It operate in Wi-Fi-enable which is always connected and ready to use. 4.2. Weakness (a) The Coffee – Art machine cost $3,500 and only enable to make 6000 cups. Which is 16 per day. (b) The ripples machine may require to engage another coffee-maker machine in order to perform the arts. Which mean, the subscriber need to invest least $20,000 to buy a coffee machine and then to invest another $3,500 of the ripples coffee-maker in order to enjoy the business of coffee-art. (c) After which owner must renew the contract to obtain another 6000 copies. (d) Only selected Coffee foam is one of the main consideration to make the best of the result. Which may be limit to the target audience. (e) Any cup that bigger or higher than 8oz cup may jeopardize the functionality of the performance. (f) In the event of profitable concept, it is not feasible n viable for office user because they could only use it for entertaining purposes. Only M1 Ptd Ltd …

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