PRL201_Assessment 3_Strategy Evaluation_Module6 Page 1 of 4

ASSESSMENT BRIEF
Subject Code and Title	PRL201: Content Creation for Social Media
Assessment	Strategy Evaluation
Individual/Group	Individual
Length	1,000 words (+/- 10%)
Learning Outcomes	a) Analyse the new media landscape and social media strategies d) Analyse, evaluate and adapt social media campaigns
Submission	By 11:55pm AEST/AEDT Sunday of Module 6 (week 12)
Weighting	25%
Total Marks	100 marks

Context:
In this assessment, you are required to evaluate the social media strategy proposed and
implemented in this course. This assessment requires you to evidence reflective thinking,
and is a process where you can evaluate and learn from your experiences. In particular, you
will briefly discuss any unexpected challenges you encountered and how you managed
them, or how you would better manage setbacks in the future. You should also discuss any
positive surprises as to which content has performed over expectations, or unpredicted
(positive/negative) engagement from the target audience (NB: this is only relevant for
students using a live brief). If you have set up a hypothetical social media presence, instead
present a summary of the relevant analytics and insight tools you would recommend to your
client).
Assessment Instructions:
Reflection Analysis:
• Highlight insights you have gained from the learning resources in this course and
your experiences. Reflect on the relevance of key concepts/ideas/challenges
presented during the implementation of the social media strategy.
• Identify how you can use this learning for your professional development.
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Evaluation Analysis:
If you posted in a live social media environment:
• Consider how the results benefited the client. Have the objectives, set in the first
assessment, been achieved? Did you make any adjustments to your strategic
approach based on analytics /insights analysis?
• Present a summary of the relevant analytics/ insight tools and key metrics used to
evaluate the strategies and objectives set. You should include appropriate
screenshots and insights from the analysis of the posts during the implementation of
the social media strategies.
• Provide recommendations for future campaigns and content marketing.
If you posted in a hypothetical social media environment:
• Present a summary of the relevant analytics/ insight tools and key metrics you would
recommend to your client to evaluate the strategies and objectives set.
• Provide recommendations for future campaigns and content marketing.
Submission Instructions:
• The presentation recommended for this Assessment is in Report Format.
• An Executive Summary is not required.
• Student Identifier (Name and Number) should be included on the title page.
• The assessment should be submitted in a form and format that would be
acceptable in the business world. All work must be word-processed, spell
checked, grammatically acceptable, and professional in appearance.
• All claims, recommendations and justifications are to be supported by
suitable and relevant sources, theoretical principles, and analytical tools.
• Should include a correctly constructed reference list and accompanying in-text
citations as per University guidelines (APA Referencing).
• You can use any combination of narrative, point form, diagrams, graphs, tables,
or images to increase the “readability” of the submission.
• Submit a Word or a PDF document to Blackboard. The Learning Facilitator will
provide feedback via the Grade Centre in Blackboard. Feedback can be viewed
in My Grades.
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Learning Rubric: Assessment 3 Strategy Evaluation

Assessment Attributes	Fail (Unacceptable) 0-49%	Pass (Functional) 50-64%	Credit (Proficient) 65-74%	Distinction (Advanced) 75 -84%	High Distinction (Exceptional) 85-100%
Grade Description (Grading Scheme)	Failgrade will be awardedif a student is unable to demonstrate satisfactory academic performance in the subject or has failed to complete required assessment points in accordance with the subject’s required assessment points.	Passis awarded for work showing a satisfactory achievement of all learning outcomes and an adequate understanding of theory and application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged.	Creditis awarded for work showing a more than satisfactoryachievement of all learning outcomes and a more than adequate understanding of theory and application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged.	Distinctionis awarded for work of superior quality in achieving all learning outcomes and a superior integration and understanding of theory and application of skills. Evidence of in-depth research, reading, analysis and evaluation is demonstrated. A consistent academic referencing system is usedand sources are appropriately acknowledged.	High Distinctionis awarded for work of outstanding quality in achieving all learning outcomes together with outstanding integration and understanding of theory and application of skills. Evidence of in depth research, reading, analysis, original and creative thought is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged.
Reflection Analysis 60%	Response demonstrates a lack of reflection on, or personalisation of, the theories, concepts, and/or strategies presented in the course materials to date. Viewpoints and interpretations are missing, inappropriate, and/or unsupported.	Response demonstrates a minimalreflection on, and personalisation of, the theories, concepts, and/or strategies presented in the course materials to date. Viewpoints and interpretations are unsupported or supported with flawed arguments.	Response demonstrates a general reflection on, and personalisation of, the theories, concepts, and/or strategies presented in the course materials to date. Viewpoints and interpretations are supported.	Response demonstrates a very good reflection on, and personalisation of, the theories, concepts, and/or strategies presented in the course materials to date. Viewpoints and interpretations provide very good insights and are decently supported.	Response demonstrates an in-depth reflection on, and personalisation of, the theories, concepts, and/or strategies presented in the course materials to date. Viewpoints and interpretations are insightful and well supported.

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Limited or no in-text referencing.

Limited in-text referencing.

Good in-text referencing.Good variety of references used.

Very good in-text referencing and support from academic sources. Wide variety of quality references used.

Excellent in-text referencing and support from references. Excellent variety of quality references used.

 

Evaluation Analysis 30%

Little acknowledgement of evaluation tools for social media. Fail to make professional recommendations for future campaigns.

Some acknowledgement of evaluation tools for social media. Some satisfactory recommendations for future campaigns.

Good knowledge of evaluation tools forsocial media. Good level of insights generated to support the analysis, evaluation and adaptation of social media strategies. Professional recommendations for future campaigns and good consideration for future content.

Very good knowledge of evaluation tools for social media. Very good level of insights generated to support the analysis, evaluation and adaptation of social media strategies. Professional recommendations and organised rationale for future campaigns and a very good array of appropriate content ideas and approaches for future application.

Excellent knowledge of evaluation tools for social media. Exceptional level of insights generated to support the analysis, evaluation and adaptation of social media strategies. Professional recommendations and excellent rationale for future campaigns and an outstanding array of appropriate content ideas and approaches for future application.

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Presentation 10%

Unprofessional writing standard. Major spelling and grammaticalerrors throughout the submission. Major inconsistencies with submission instructions. Overall report presentation poor.

Satisfactory writing standard. Minor spelling and grammaticalerrors throughout the submission. Minor inconsistencies with submission instructions. Overall report presentation adequate.

Good writing standard. Few spelling and grammatical errors throughout the submission. Few or no inconsistencies with submission instructions. Good overall report presentation.

Very good writing standard. No spelling and grammaticalerrors throughout the submission. No inconsistencies with submission instructions. Overall report presentation very good.

Excellent level of writing and information provided. No spelling and grammaticalerrors throughout the submission. No inconsistencies with submission instructions. Overall report presentation excellent.