Course Guide

Course Description Social media is a great tool that significantly influences organizational communication. Social media has emerged as the fifth ‘P’ of marketing and has been added to the marketing mix as participation. Participation includes leveraging social media platforms such as Facebook and Instagram to create an environment that adds value and meets the needs of stakeholders. Organizations that want to build brand loyalty use social media to do it.

 

Instructional and Supplemental Materials

The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility (The Essential Handbook) Paperback – May 15, 2017 by Gail Martin (Author) Social Media Marketing Workbook: How to Use Social Media for Business (2022 Online Marketing) Paperback – October 17, 2016 by Jason McDonald Ph.D. (Author) SOCIAL MEDIA MARKETING FOR BEGINNERS 2022: 2021 Is Over! Start Now with The Most Innovative Strategies To Create Essential Content, New Tips And Tricks For Facebook, Instagram, Twitter, And Youtube Paperback – February 11, 2022 by CHANDLER MILLER (Author), DONALD PREACE (Author)

 

500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More! Hardcover – May 4, 2021 by Andrew Macarthy (Author)

 

Learning Outcomes: Weeks 1 – 3

Understand the difference between traditional, digital, and social media marketing Understand various social media platforms and how they can be applied to marketing Choose the right social media platforms for marketing

 

Learning Outcomes: Weeks 4 – 6

Understand the importance of social media marketing in the business world and why it is such a vital part of a company’s overall marketing plan Learn how a brand may start and grow its business by utilizing various social media platforms Learn how networking and peer-to-peer influence help create brands and influence purchasing decisions Students should be able to design winning social media strategies that increase brand awareness and drive revenue by the end of this course

 

Weekly Schedule: Weeks 1 – 3

Week 1 Introduction to social media marketing Types of social networking sites and their application to marketing Differences between traditional, digital, and social media marketing Why business organizations are incorporating social media into their marketing strategies Strategic Social media marketing Week 2

 

Social media management and marketing Benefits of social networking and online communities to businesses Social media monitoring for market intelligence Online public relations and reputation management Challenges of real-time marketing on social media Week 3 Blogging Online reviews Advertising on social media Event social media marketing Social customer relation management

 

Weekly Schedule: Weeks 4 – 6

Week 4 Branding in Social Media Marketing Why social media is an essential tool in marketing Peer-to-peer Influence How to Create a Winning Social Media Strategy Definition of Personas and How They are Developed Week 5 Eye-Catching Content for Social Media Marketing Different Social Media Platforms and their Applications Presentation Sharing

 

Social Media Advertising Audience Engagement Week 6 How Social Media Teams are Structured Integrating Social Media into the Marketing Strategy Social Media and Digital Marketing Influencer Marketing Measuring the ROI of Social Media Marketing