SIM336: Strategic Management

The new environment because of the Covid-19 pandemic and the escalation of geopolitical events raises the question, “How does strategic management enable companies to navigate the New Normal?”


  • Select an industry and analyze the impacts of the Covid-19 pandemic and geopolitical events on the selected industry.
  • Conduct a strategic analysis (internal and external) of a company in this selected industry. Using strategic management models and theories to interpret the research is necessary.
  • Evaluate the effectiveness of the company’s current strategies.
  • Recommend possible solutions to address the strategic issues or Recommend feasible strategic options for the company.