serving its readers with intelligent

2019
Since its first publication on October 17,
1854,
The Age has been serving its readers
with intelligent, independent journalism.
Every day, it reaches out to the Victorian
community and beyond, educating,
challenging and interacting with its
readers. Our journalists are passionate
about uncovering the truth of the matter:
from political promises and business
bargaining, to AFL scandals and even
the best coffee in Melbourne. We believe
inspiring stories are all around us, just
waiting to be discovered.
For more than 160 years we’ve been
committed to fearless and honest
storytelling. Despite the constantly
changing ways our readers can
access our journalism, we continue our
commitment to upholding quality in
everything we do – this will never change.
Quality Journalism
Independent.
Always.
A L E X L AV E L L E , E D I TO R
T H E A G E
The Age offers a complete cross-platform news
experience enjoyed by millions of Australians each
month. The newsprint edition is available 7 days
a week, complemented by 24 hour digital news
coverage, optimised to desktop, mobile and tablet.
Australia’s #4 cross platform news brand (print + digital)
The Complete
News Experience
3.6
million
(Monthly)
The Age Newsprint
Monday – Sunday
The Age Online
24-7 Monday – Sunday
theage.com.au
Source: EMMA conducted by Ipsos MediaCT; People 14+ for the 12 months ending November 2018.
3.6
million
people across desktop, mobile,
tablet and print each month.
The Age reaches
AGE
HOUSEHOLD INCOME
23%
26%
20%
31%
Age 14–29
Age 30–44
Age 45–64
Age 65+
GENDER
53%
MALE
47%
FEMALE
49%
SOCIAL GRADE AB
24%
BUSINESS
DECISION MAKERS
30%
MANAGERS &
PROFESSIONALS
36%
MAIN OR SOLE
GROCERY BUYERS
EMPLOYMENT
Household Income >$120,000 p.a.
Household Income $40,000 – $79,000 p.a.
Household Income $80,000 – $119,000 p.a.
21%
27%
32%
The Age’s Premium Audience
Source: EMMA conducted by Ipsos MediaCT; People 14+ for the 12 months ending November 2018.
General News
Devoted to local and
national news. Expect
a barrage of exclusive
stories that explain what
happens in your city and
country — and why.
The Age provides
greater depth, analysis
and clarity around
the biggest stories
and events.
World
Showcases the best of
our experienced team
of correspondents
and their commitment
to covering your world
through Australian eyes.
Comment
A forum for voicing your
opinion or hearing people
voice theirs. Comment
includes Editorial,
Opinions, Letters to the
Editor and other topical
information.
The Age
Readers’ Poll
Topical questions are put
to Victorians everyday.
Insight
Every Saturday, Insight
provides a deeper analysis
of local and international
events.
With longer feature
articles enabling stories to
be explored in more detail,
Insight adds substance to
recent news and events.
Also featured are the
popular Opinion pages
with articles by regular
and popular columnists.
News World Awards Comment Insight
… fearless
journalism …
quality analysis
and opinion
News
NEWS AND OPINIONS
News is at the heart of what we do everyday,
from breaking news to the latest local,
national and world news featuring expert
opinion and insights.
Written by our team of award-winning journalists,
our factual reporting has a well-deserved reputation
for independence and integrity.
NEWS MEDIA
AWARDS 2018
News story of
the year – China’s
Operation Australia,
Nick McKenzie &
Richard Baker.
PANPA 2013
Newspaper of
the Year
PANPA 2015
Best App/Mobile
Site of the Year
PANPA 2016
Best Specialty
app/microsite –
The Big Sleep
PANPA 2017
Best Specialty App/
Microsite – China’s
Operation Australia

S M T W T F S

Sections
Technology Inspiration Money
Business
BUSINESS AND FINANCE
Our highly respected business pages
cover; local, national and international
news and commentary on business,
markets, the economy and public policy.
We offer a network of Australia’s most
trusted business and personal finance
brands, focused on delivering quality
news and up-to-the-minute information
across all platforms.
Money
Money is the place for authoritative
advice on your financial health
and wellbeing.
Money delivers news and analysis
of the latest trends in superannuation,
investment, funds management, tax
and insurance. Whether it be retirement
planning, running a self-managed super
fund, or buying a home.
Technology
Technology has become an integral
part of our lives, breaking down global
borders and disrupting traditional
markets.
We cover the biggest news in technology
and its impact on how we consume,
purchase and interact around the globe.
Small Business
Targets small to medium business
owners eagerly seeking information and
inspiration to improve and grow their
ventures. The section showcases stories
from small business owners on the highs
and lows of running a business, plus
advice from some of Australia’s most
successful entrepreneurs.

S M T W T F S

 

S M T W T F S

 

S M T W T F S

Sport
Our print and online
sections continue the
tradition of great sports
writing and breaking
news. From Caroline
Wilson to Jake Niall, our
acclaimed writers take
you inside the dressing
rooms and behind
the scenes so you can
better understand what
happens out on the field.
Australian Rules
Our coverage is chockblock full of AFL news,
expert commentary and
leading analysis. The
site features ladders,
full fixtures, live text
commentary, photo
galleries and video wrapups. Readers can also
interact via weekly polls,
judging the week’s best
performer.
Cricket
With flair and insight,
leading journalists
and analysts take you
to the heart of one
of our nation’s bestloved games. Both at
home and abroad we
deliver comprehensive
coverage of all Test
matches and tours,
highlighted with the
Ashes and World Cups.
Rugby League
Get the smartest view
on the NRL, featuring
the latest news and
authoritative views
from
The Age’s quality
editorial team; previews
and reviews of each
week’s round; live scores,
fixture and ladder info;
news from your club;
blogs, polls and fan
photos.
Rugby Union
Put advertisers in front
of one of the most loyal
and affluent audiences
in online sport – the
rugby fan. Our rugby
coverage is dedicated
to ‘true believers’ of
the game throughout
the world, providing
the most in-depth and
comprehensive rugby
experience available.
Track the rugby action
all year round, with
current news, expert
commentary and
leading analysis.
Sport AFL Cricket NRL Union

S M T W T F S

Sport
SPORTS COMMENTARY
AND ANALYSIS
In general, Australians love their sport and readers
of
The Age are no different. Our Sport section
appears every day of the week in print and across
our digital platforms.
The Age Sport section delivers
the most insightful coverage of the latest triumphs,
tragedies, twists and turns from the world of sport.

Television
Unique in that it boosts
circulation and readership
of
The Age every Thursday.
First published in 1949 as
The Age Radio Guide and then
expanding into
The Age Radio
and Television Guide in 1956,
Green Guide remains a favourite
with
Age readers who hold it in
high regard for commentary,
analysis and review of current
and forthcoming television
programs, as well as the reviews
of streaming services, CDs, DVDs,
computer games and software.
Entertainment
It’s Friday and the weekend
starts here, with a weekly
guide to the best entertainment
in your city.
EG covers the pick of movies,
music and theatre with reviews,
interviews and extensive lists,
from the latest film releases,
to the best gigs and stage shows.
EG is aimed at a broad audience
of entertainment lovers, and
also contains a planner to the
weekend and beyond.
Melbourne scene
The focus of The Sunday Age‘s
lift-out M is people: what they
wear, where they go and what
they do. M covers fashion, food,
health, the home, gardening,
and entertainment, particularly
within the Melbourne scene.
M also includes a 7 day TV guide
which ensures retention over
the week and greater exposure.
Spectrum
Spectrum captures the cultural
life of Melbourne with a thoughtprovoking and entertaining
mix of stories and reviews on
film, music, books, performing
and visual arts, television,
food, gardening and design.
Our team of respected writers
brings readers the city’s most
comprehensive guide to the
people, events and issues
in the arts.
Arts
ARTS AND ENTERTAINMENT
The Age‘s Entertainment editorial
team is as passionate about film,
music, books, arts and television
as our vast readership.
Each week, the country’s most
respected arts and entertainment
journalists generate stories and
videos for print and online,
feeding an insatiable demand
for this content.
G RE E N GUIDE
Behind the scenes
of Melbourne’s
entertainment,
arts and culture

S M T W T F S

 

S M T W T F S

 

S M T W T F S

 

S M T W T F S

Lifestyle
Lifestyle offers smart, engaging
content about the issues that matter
most in the lives of our audiences.
From relationships to parenting, health
and wellness to trend stories about fashion
and beauty. It also includes opinion pieces
from a community of high-profile female
contributors under the Daily Life banner.
Discerning travellers
Traveller inspires, entices and informs.
With a line-up of Australia’s most
experienced travel writers and
columnists, we deliver superior
writing, beautiful photography and
independent, expert advice.
Traveller on Saturday together with
our website Traveller.com.au, offer
our readers ‘the’ destination for travel
inspiration at home or on-the-go.
Australia’s home of the hats
Good Food is one of the most loved
sections and dominates food journalism
in Australia. Influential, credible and
with a huge loyal following, Good Food
has been a must-read for passionate foodlovers for almost three decades. With our
iconic reviews, recipes, food news, trends
and personalities, Good Food is ideal for
anyone who loves eating in, eating out
and everything in between.
Lifestyle

S M T W T F S

 

S M T W T F S

Lifestyle
FOOD AND TRAVEL
Be inspired by our sections,
whether it’s the best food in town
or the perfect travel destinations.
Our audiences are passionate
and discerning, looking to feed
their minds and bodies.

FEBRUARY 24, 2018
BY
Gabriella Coslovich
QUELLE HORREUR: A QUARANTINE CATASTROPHE Plus SAVING THE CHIMPS
How Hobart became a mainlander’s dream
F1
Slowing down with
Daniel Ricciardo
Drink
It’s time to shake up
your mixers
Style
Fast fashion at the
Commonwealth Games
Pack
Everything you need
for a weekend away
ExecutiveStyle
SMART MEN. COOL THINGS. A U T U M N 2 0 1 8
Basketball star Liz Cambage bounces back for a new start in the USA
T H E S P O R T I S S U E
February 4, 2018
MAKING FRIENDS AS AN ADULT / A STOLEN GIRL CHANGED MY LIFE
ADAM LIAW’S SAUSAGE SIZZLE / BEAUTY, HEALTH PLUS TRAVEL BONUS
VANESSA KIRBY
jewel in the
crown
Q U A R T E R L Y

S M T W T F S

 

S M T W T F S

 

S M T W T F S

Magazines
INSERTED MAGAZINES
Our news inserted magazines stand
proud with its tradition of credible
award-winning journalism.
Our magazines, with their strong
editorial philosophy of quality, trust
and integrity offer unparalleled access
to the homes and hearts of the most
significant segment of our society.
Executive Style
Executive Style is Australia’s
Magazine for sophisticated male
professionals who enjoy the finer
things in life. Whether it’s a prestige
car, a beautiful timepiece or a fine
whisky, we know it’s the things you
want – not the ones you need – that
generate the biggest buzz. It’s also
about living the life you want, from
fine dining to a luxury property
purchase and how you keep
yourself in top shape – mentally
and physically – every day of your
challenging but rewarding life.
Executive Style is inserted in
The
Age
and the Herald quarterly.
Good Weekend
Australia’s premier newspaperinserted magazine, Good
Weekend continues to set the
benchmark for excellence
in Australian journalism.
A confident leader in the
inserted magazine market,
Good Weekend offers a rare
balance found in no other
magazine; an even male/
female readership and a mass
reaching vehicle with premium
appeal. Delivering a dedicated,
loyal and reliable reader base,
Good Weekend is regularly
invited into the sanctuary of the
weekend, offering advertisers
a unique opportunity to play
a part in our readers’
weekend routine.
Sunday Life
The Age’s must-read weekly
magazine, Sunday Life, is
bold, vibrant, and stylish.
Its goal is to inspire. Inspire
your body, inspire your mind.
With this in mind, we have
created beautiful, lively and
inspirational pages in food,
home, fashion, travel and
health and wellbeing. Every
week we showcase great style,
give practical advice, interview
the famous and fascinating and
offer brilliant ideas for your
next meal, trip, purchase,
outfit or outing.

Automotive
Drive provides the latest automotive
news through one of Australia’s most
experienced and respected editorial teams.
Our writers are passionate and
authoritative, offering trusted advice
and reviews in; finance, insurance, and
maintenance.
Through its multi-media platform, Drive
delivers a high quality, affluent audience
for advertisers.
Property
Domain comprehensively covers the real
estate market across both metropolitan
and regional areas, featuring up-to-date
property information and extensive and
visually engaging listings of properties
for sale.
Whether it’s making the biggest purchase
of their lives, buying an investment
property, or relocating to a new city, with
Domain, advertisers can connect with
consumers at these pivotal moments.
Employment
The Employment Network is a
suite of products designed to connect
employers with active and passive job
seekers through integrated recruitment
campaigns across our owned and
partner brands.
It’s multi-channel and cross platform,
giving advertisers the ability to reach
candidates anywhere, anytime and on
any device.
Employment

S M T W T F S

 

S M T W T F S

 

S M T W T F S

Marketplaces
PROPERTY, EMPLOYMENT
AND AUTOMOTIVE
The Age’s award winning marketplaces
connect audiences with authoritative and
aspirational news and information across
automotive, property, and employment.

MINI MAGAZINE
INTEGRATED COVER
NEWSPAPER WRAP
Print Advertising
The Age offers bespoke advertising solutions which leverage the
power of print to engage readers as they lean into the best news content.
COMMERCIAL CONTENT TO BESPOKE PRINT EXECUTIONS
UNIVERSAL RICH MEDIA
Immersive ad formats which drive reader
engagement and high dwell time.
COMMERCIAL CONTENT
Immersive content experiences with
dynamic multimedia features.
Digital Advertising
The Age offers immersive digital advertising solutions which hero engagement beyond clicks.
From dynamic rich media ad units to commercial content developed in partnership with Powered Studios,
we can take your brand deeper into the content, to engage a high value readership.
COMMERCIAL CONTENT TO BESPOKE DIGITAL EXECUTIONS
Metro
Publishing
Audience
Personas
Reach our engaged digital
readers across the Metro
Publishing Network with
bespoke audience personas.
METRO PUBLISHING NETWORK
Grocery Buyers
1.61M readers
Whether it’s the scheduled weekly shop,
weekly grocery delivery or a quick run down
to the shop, this group have grocery shopping
down to an art. They have their favourite
brands, but researching and reading reviews
of new or alternative brands isn’t out of the
question either.
Informed Professionals
382K readers
At a stage in life where they are more
concerned with job passion than how much
they earn; these professionals want to work
for a company that is going to have a positive
impact on society.
These clued-up individuals stay up to date
with what’s important. They are reading
fashion articles and product reviews; they
find the best trends from both international
and up and coming brands as well as making
sure they don’t compromise on quality.
Property Upgraders
and Downsizers
618K readers
Life has changed significantly since they
purchased their last property, and it no longer
suits their needs. It’s time to look for a new
place home. considering themselves seasoned
property buyers, this group uses all the tools at
their fingertips to search, finance and secure the
next place they will call home.
Travel Intenders
651K readers
Last year it was seeing friends in London, then
skiing in the Val d’Isère. This year it’ll be the
temples of Kyoto. Next year’s a toss up between
New York and Norway, tacked onto the back
of a work trip. It’s just a week extra, right?
For this audience, the world has no shortage of
mind blowing destinations and they’re planning
to visit as many of them as possible.
Source: Google Ad Manager – March 1 – March 28 2019.
Digital Solutions
The Age digital platforms offer a variety of
digital solutions across online, mobile and
tablet to cater to your requirements.
Direct Marketing
Our Direct Marketing service specialises in the delivery
of direct response driven media solutions comprising
of newspaper inserts/catalogues, bespoke printing,
adhesive note advertising as well as a vast array of
creative executions and paper stocks.
Strategic Features
Strategic Features are unique publications created
around topics of interest driven by audience,
editorial and consumer needs. We offer ourclients
the opportunity to connect with our news
audience across print, online and tablet.
Advertising Dimensions
The Age
FULL PAGE
Compact 374×260
All dimensions
shown in mm’s
(height x width)
JUNIOR PAGE
Compact 280×194

1/2
PAGE
V

Compact 374×129

1/2 PAGE H

Compact 186×260

LARGE STRIP

Compact 139×260
1/4 PAGE V
Compact 186×129

1/4 PAGE STRIP

Compact 92×260
CORNER BLOCK
Compact 139×129
POSTCARD
Compact 92×129

MINI STRIP

Compact 45×260
TRIPLE MINI
Compact 139×63
STACKED MINI
Compact 92×63
MOVIE TICKET
Compact 45×129
MINI
Compact 45×63
Contact your Media Sales Representative for further details adcentre.com.au
Rates are inclusive of colour. No discounts will apply for mono.
These rates are applicable to the following; Business (M–S), Sport (M–S), Good Food Epicure,
Money, Spectrum, Traveller*, EG* and Green Guide. News includes World and Insights.
*Excludes Classifieds rates in Entertainment, Traveller, Drive, Domain, MyCareer.
Excludes rates for Saturday Recruitment Display.
Information correct at time of publishing.
Please visit
adcentre.com.au for more information.

Annual Spend Level Discounts
ANNUAL SPEND LEVELS
(Excl. Gst)
Casual $60,000 $120,000 $240,000 $460,000 $840,000
Discount -3% -5% -7% -9% -12%

Advertising Rates – Print
The Age

SHAPE NEWS Sections*
M-F SAT SUN M-F SAT SUN
Full Page $54,400.00 $81,184.00 $59,104.00 $23,827.84 $35,741.44 $25,738.56
Incl. GST $59,840.00 $89,302.40 $65,014.40 $26,210.62 $39,315.58 $28,312.42
Junior Page $30,600.00 $45,666.00 $33,246.00 $13,403.16 $20,104.56 $14,477.94
Incl. GST $33,660.00 $50,232.60 $28,578.24 $14,743.48 $22,115.02 $15,925.73
1/2 page V $27,200.00 $40,592.00 $29,552.00 $11,913.92 $17,870.72 $12,869.28
Incl. GST $29,920.00 $44,651.20 $32,507.20 $13,105.31 $19,657.79 $14,156.21
1/2 page H $27,200.00 $40,592.00 $29,552.00 $11,913.92 $17,870.72 $12,869.28
Incl. GST $29,920.00 $44,651.20 $32,507.20 $13,105.31 $19,657.79 $14,156.21
Large strip $20,400.00 $30,444.00 $22,164.00 $8,935.44 $13,403.04 $9,651.96
Incl. GST $22,440.00 $33,488.40 $24,380.40 $9,828.98 $14,743.34 $10,617.16
1/4 page V $13,600.00 $20,296.00 $14,776.00 $5,956.96 $8,935.36 $6,434.64
Incl. GST $14,960.00 $22,325.60 $16,253.60 $6,552.66 $9,828.90 $7,078.10
1/4 page strip $13,600.00 $20,296.00 $14,776.00 $5,956.96 $8,935.36 $6,434.64
Incl. GST $14,960.00 $22,325.60 $16,253.60 $6,552.66 $9,828.90 $7,078.10
Corner Block $10,200.00 $15,222.00 $11,082.00 $4,467.72 $6,701.52 $4,825.98
Incl. GST $11,220.00 $16,744.20 $12,190.20 $4,914.49 $7,371.67 $5,308.58
Postcard $6,800.00 $10,148.00 $7,388.00 $2,978.48 $4,467.68 $3,217.32
Incl. GST $7,480.00 $11,162.80 $8,126.80 $3,276.33 $4,914.45 $3,539.05
Mini strip $6,800.00 $10,148.00 $7,388.00 $2,978.48 $4,467.68 $3,217.32
Incl. GST $7,480.00 $11,162.80 $8,126.80 $3,276.33 $4,914.45 $3,539.05
Triple Mini $5,100.00 $7,611.00 $5,541.00 $2,233.86 $3,350.76 $2,412.99
Incl. GST $5,610.00 $8,372.10 $6,095.10 $2,457.25 $3,685.84 $2,654.29
Stacked Mini $3,400.00 $5,074.00 $3,694.00 $1,489.24 $2,233.84 $1,608.66
Incl. GST $3,740.00 $5,581.40 $4,063.40 $1,638.16 $2,457.22 $1,769.53
Movie Ticket $3,400.00 $5,074.00 $3,694.00 $1,489.24 $2,233.84 $1,608.66
Incl. GST $3,740.00 $5,581.40 $4,063.40 $1,638.16 $2,457.22 $1,769.53
Mini $1,700.00 $2,537.00 $1,847.00 $744.62 $1,116.92 $804.33
Incl. GST $1,870.00 $2,790.70 $2,031.70 $819.08 $1,228.61 $884.76

Advertising Rates – The Age
Positional loadings still apply.
LOADINGS
DEADLINES – NEWSPAPERS DEADLINES – MAGAZINES
Includes Sport, Business, Money, Good Food
Epicure, Green Guide, Spectrum, EG (unless
otherwise stated).

^ When Sport commences from the back,
front page load applies

Bookings for Prime/Guaranteed positions
cannot be canceled.
#Subject to availability.
Information correct at time of publishing.
Please visit adcentre.com.au for more information.

DAY MAGAZINES BOOKING MATERIAL
Friday Executive Style: Published quarterly 5pm Wed: 35 days prior to publication 12pm Wed: 16 days prior to publication
Saturday Good Weekend: Published weekly 5pm Fri: 22 days prior to publication 12pm Wed: 10 days prior to publication
Sunday Sunday Life: Published weekly 5pm Mon: 20 days prior to publication 12pm Thu: 10 days prior to publication

Deadlines – Magazines Loadings and Deadlines
The Age
CANCELLATION DEADLINES
Cancellation deadline is in line with relevant
section booking deadline.

Day Section Display Classifieds
Booking Material Lineage Display Booking Display Material
Mon News/Bus/Sport 2pm Thu 12pm Fri ––– ––– –––
Amusements/Screen/Live/Gigs 2pm Thu 3pm Fri 3pm Fri ––– –––
Employment/General Classifieds ––– ––– 5pm Sun 12pm Fri 3pm Fri
Tributes/Personal Notices ––– ––– 5pm Sun 12pm Fri 3pm Fri
Tues News/Bus/Sport 2pm Fri 12pm Mon ––– ––– –––
Good Food Epicure 12pm Tue 12pm Fri ––– ––– –––
Amusements/Screen/Live/Gigs 2pm Fri 3pm Mon 3pm Mon ––– –––
Employment/General Classifieds ––– ––– 5pm Mon 12pm Mon 3pm Mon
Tributes/Personal Notices ––– ––– 5pm Mon 12pm Mon 3pm Mon
Wed News/Bus/Sport 2pm Mon 12pm Tue ––– ––– –––
Money 12pm Thu 12pm Mon ––– ––– –––
Amusements/Screen/Live/Gigs 2pm Mon 3pm Tue 3pm Tue ––– –––
Employment/General Classifieds ––– ––– 5pm Tue 12pm Tue 3pm Tue
Tributes/Personal Notices ––– ––– 5pm Tue 12pm Tue 3pm Tue
Thur News/Bus/Sport 2pm Tue 12pm Wed ––– ––– –––
Green Guide 12pm Thu 12pm Tue ––– ––– –––
Amusements/Screen/Live/Gigs 2pm Tue 3pm Wed 3pm Wed ––– –––
Employment/General Classifieds ––– ––– 5pm Wed 12pm Wed 3pm Wed
Tributes/Personal Notices ––– ––– 5pm Wed 12pm Wed 3pm Wed
Fri News/Bus/Sport 2pm Wed 12pm Thu ––– ––– –––
EG 12pm Mon 12pm Wed 5pm Wed 12pm Wed 3pm Wed
Amusements/Screen/Live/Gigs 12pm Wed 3pm Wed 5pm Wed ––– –––
Employment/General Classifieds ––– ––– 5pm Thu 12pm Thu 3pm Thu
Tributes/Personal Notices ––– ––– 5pm Thu 12pm Thu 3pm Thu
Sat News/Sport 2pm Wed 12pm Fri ––– ––– –––
Business 2pm Wed 12pm Thu ––– ––– –––
Spectrum 12pm Mon 12pm Wed ––– ––– –––
Amusements/Screen/Live/Gigs 12pm Wed 3pm Wed 5pm Wed ––– –––
Traveller 12pm Mon 12pm Thu 5pm Thu 12pm Thu 3pm Thu
Drive 12pm Mon 3pm Wed 5pm Wed 12pm Wed 3pm Wed
Employment/General Classifieds ––– ––– 5pm Thu 2pm Thu 3pm Thu
Tributes/Personal Notices ––– ––– 5pm Fri 12pm Thu 3pm Thu
Sun News/Sport 2pm Wed 12pm Fri ––– ––– –––
Traveller 12pm Mon 12pm Thu ––– ––– –––
M Mag 12pm Mon 12pm Thu 5pm Wed 5pm Wed 3pm Thu
Amusements/Screen/Live/Gigs 12pm Thu 3pm Thu 5pm Thu ––– –––
Money / Domain 12pm Wed 12pm Fri ––– ––– –––

 

Preferred Position Loadings – NEWS#
POSITION MON–FRI SAT SUN
Front page 100% 100% 100%
Page 2 50% 50% 50%
Page 3 50% 50%
First Full page colour 50% 50% 50%
Prior page 13 40% 40%
Prior page 19 30% 40% 30%
Prior page 25 30% 20%
Outside Back Cover 50% 50% 50%
GTD Position
includes RHP, solus on spread,
consecutive placements (in addition
to above loads)
30% 40% 30%

 

Sections#
POSITION MON–FRI SAT SUN
Front Page ^ 50% 50% 50%
Page 2 & 3 40% 40% 40%
Outside Back Cover 30% 30% 30%
GTD Position
includes RHP, solus on
spread, consecutive
placements
(in addition to above
loads)
30% 30% 30%

Booking and Material Procedure – Print
Bookings
Booking Procedure
Verbal bookings must be confirmed in writing. If appearance
dates or material instructions need to be altered, changes must
be advised by phone. Please take the contact name of the sales
representative and follow through with amended confirmation.
Confirmations and verbal bookings must tally. Where there is
discrepancy between verbal bookings and confirmation, the
Company will not be liable unless confirmation is received
3 working days prior to booking deadline.
Cancellation Procedure
Cancellations must be made verbally and confirmed in writing
prior to the cancellation deadline. Please note the cancellation
number quoted by the sales representative and their name.
All bookings taken inside cancellation deadline are taken on a
non-cancellation basis. No liability will be accepted unless the
above procedures are followed.
Material on Hand
Please note The Age will retain advertisements for a period of
3 months. Repeats outside this time span cannot be guaranteed.
Terms and Conditions
All advertising services are governed by the Media Terms and
Conditions of Advertising. We reserve the right to modify this
ratecard or its Terms and Conditions at any time without prior notice.
100% space charge will apply when material fails to arrive in time for
publication. No responsibility will be accepted for material arriving
outside designated deadlines.
Advertising Material and Specifications
Please note that we will only accept material via electronic
transmission.
The Age operates new advertising quality
assurance measures for
The Age. All digital ads need to
undergo quality assurance testing prior to being accepted
for publication. To facilitate this, the following are certified
methods for quality assurance testing and ad delivery
(fees and charges apply):
Adstream
(+61) 02 9467 7500
adstream.com.au
Adsend Australia
(+61) 02 8689 9000
adsend.com.au
Digital Ads International
SENDlite
(+61) 02 9818 1965
sendlite.com.au
Ad Designs
(+61) 02 8777 6956
[email protected]
Creative delivery lead times
Ad products are classified into a three tier system
to determine their delivery deadlines and governing
business rules. Delivery deadlines are:
Third Party Ad Tag Types
Ads across the network may
be served through either iframe
or JavaScript ad-tags.
All approved third party vendors
support both methods;
however a member of the Ad
Operations team will inform you
if a specific execution requires
a particular tag type/delivery
method. Third party redirect tags
must be live when submitted.
Supported desktop web browsers
Chrome (latest official release)
Mozilla Firefox
(latest official release)
Microsoft Internet Explorer V11
(Windows OS only)
Safari 4+ (Apple OS only)

TIER DELIVERY DEADLINE
PRIOR TO LIVE DATE
PRODUCT TYPES
1 3 business days prior
to live date
For standard banner and text /
HTML (non-rich media) ad creative.
2 5 business days prior
to live date
For standard rich media creative
(e.g. Rich Media without custom
functionality).
3 10+ business days
prior to live date
For any non standard / custom executions:
Lead time may vary depending on the
nature and complexity of the execution.
Minimum lead time is 10 business days.

Information correct at time of publishing. Please visit adcentre.com.au for more information.
Booking and Material Procedure – Digital
NSW
264 George St
Sydney
NSW 2000
02 9906 9999
VIC
Lvl 4, 717 Bourke St
Docklands
VIC 3008
03 9420 3111
QLD
Sir Samuel Griffith Dr
Mt Cootha
QLD 4066
07 3214 9999
SA
Level 2, 169 Pirie St
Adelaide
SA 5000
08 7326 1111
WA
253 St Georges Tce
Perth
WA 6000
08 6168 5999