Rocket Internet focus on imitation of successful business model and online business)

Referencing Styles : APA This is a strategic analysis for Rocket Internet. The structure of assignment as below, 1.Introduction -Background of industry and Rocket Internet -Objective 2. Main Body – Key Issues (Rocket Internet focus on imitation of successful business model and online business) (Business without USA and China (Focus on execution rather than innovation) 2.2. Justify and evaluate the models (VRIO, Value chain and Porter’s 5 forces) 2.3. Strengths and weaknesses 2.4. Apply the frameworks of VRIO, Value chain and Porter’s 5 forces to Rocket Internet 3. Conclusion and recommendation. You have been commissioned by Rocket Internet to undertae a strategic analysis of its business. Using relevant analytical models one is required to provide the company with the advice on their performance and recommen course of action to take. The analysis must also include justification and a critical evaluation of the model selected. .

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