Quantitative Assignment

SPSS Quantitative Assignment 6
Instructions
There
are two SPSS data sets for this week’s SPSS assignment; AT&T and IBM. Don’t forget to review the synopsis of each
data set. You will need to upload each SPPS output separately.

AT&T Deliverables
1.
Run a frequency distribution for all
variables except Identification Number.
2.
Cross tabulate “Do you currently have a
wireless service from a carrier other than AT&T Wireless” (Q3) with the
demographic variables (recoded Q8 through Q11).
3.
Run an independent samples t-test for
variables (Q7A through Q7K).
4.
Do the respondents evaluate AT&T
more favorably on contract requirements (Q7E) than they do on coverage (Q7A)? Run
a two-tailed paired samples t test to
answer this question. Formulate the null and alternative hypotheses.
5.
Do the respondents evaluate AT&T
more favorably on high-quality customer service (Q7I) than they do on lower
prices (Q7K)? Run a two-tailed paired samples t test to answer this question. Formulate the null and alternative
hypotheses.
6.
Do the evaluations of AT&T on
selection of phones (Q7G) exceed 5.0? What are the managerial implications of
these results?

IBM Deliverables
1.
In this survey; participants of what
role (Q1) and what size of companies (Q2) are represented highest? HINT:
crosstab the two variables.
2.
Conduct a crosstab of IT role (Q1) with
dimensions of overall measures of the firm being evaluated (variables Q4, Q5,
Q6 and Q7). Assume role 3 to be IT
3.
Conduct a crosstab of IT role (Q1) with
dimensions of image (variables Q8 through Q17).
4.
Conduct a crosstab of IT role (Q1) with
dimensions of likelihood of purchase (variables Q18 through Q21).
5.
Conduct a crosstab of IT role (Q1) with
dimensions of sales and service (variables Q22 throug