Promotional Launch Materials

Assignment Task 2

Last edited: Oct 25, 16:55

We move now to Task 2 of the assignment, which states:

 

Task 2 – Promotional Launch Materials (30% of the marks)

Having proposed a strategic change management plan in Task 1, complete ONE task from the three options listed below to communicate the change, based on your findings from Task 1

 

  1. a) Imagine you are running the launch programme for this new strategy or change. Your task is to create a series of promotional Launch Materials (or similar intervention) to brief your colleagues about the Change Programme. You will include, as a minimum, a) the project name, b) the project logo, c) the tag line, d) an information leaflet and e) a Powerpoint template and your Supporting Notes – see below OR

 

  1. b) Imagine you are announcing the launch programme for this new strategy or change to your colleagues. Your task is to submit a recorded 5 minute Launch Webinar (or similar intervention) for the Change Programme. You will also include relevant promotional materials, such as but not limited to, the project name, the project logo, the project tag line, related PPT slides if applicable, and your audio narration. You must also include your Supporting Notes – see below OR

 

  1. c) Imagine the new strategy or change has been in progress for a number of months. What are the outcomes of the change? Based upon your analysis in Task 1, design and present one new innovative product, service and/or process for your case study company. You will include promotional visual materials, for of the product / service / process including as a minimum a) the product name, b) the product logo, c) the product tag line, d) an product information leaflet and your Supporting Notes – see below.

 

Note – Because option b) requires the student to create a narrated presentation in addition to promotional visual elements, we do not expect the same amount and level of detail of those elements in the webinar as that which should be evidenced in option a) or option c).

Therefore, if you are working on option a) or option c) we will need to see substantial results from your Creativity and Innovation thoughts. The information leaflet for instance must consist of multiple pages, with written detailed content on each page which relates to the case company and your strategy for change.

 

It is expected that where appropriate, relevant CMI and module-related materials, academic sources and good practice theory will be applied and be academically rigorous to support your work. The use of such materials must be reflected in your ‘Supporting Notes’ which details the creative thought process which has underpinned the development of your academic work.

 

 

 

Explanation

 

Clearly, we have moved away from the written report, the application of evidence to academic models, and are now considering your creative ability – the ability to design, to create, to produce and to implement.

 

Consider the four options available to you, and choose one of the four.

 

It is important that you recognise that Task 2 is not related to how well you can draw or speak or produce a high quality podcast (though some degree of quality is important). The focus of the Task is to demonstrate how well you have taken forward the learning from Short Course 1 and 2 and are able to embed that learning into whatever option you choose.

 

Supporting Notes

 

 

Each of the three options available to you has a requirement for “supporting notes” The Supporting notes (approx. 500 words, no more) are your opportunity to reflect on the process through which you arrived at the finished items which made up your Task 2 submission. The process should be based on your use of the materials related to Creativity and Innovation available to you in Short Course 2 and are both academic and reflective in nature. Reflective, because you are looking back on the process. Academic, because you are considering this process from a model-based approach to the topics of Creativity and Innovation. The assumption is that you developed that logo design, that leaflet, that tag line, that podcast etc. not only based upon your understanding of the needs of your case study company, the changes required, and the impact of those changes but also by using technique(s) and processes which you learnt about in Short Course 2. The Supporting Notes should also include a short consideration as to how the work could be improved. This work will then lead into your Task 3 Reflection.