ENT101 Assessment 4 Brief Page 1 of 4

ASSESSMENT BRIEF
Subject Code and Title	ENT101 Introduction to Entrepreneurship
Assessment	Professional Development Plan
Individual/Group	Individual
Length	1000 words (-/+ 10% or equivalent)
Learning Outcomes	d) Identify personal challenges and develop a strategy for personal development as an entrepreneur
Submission	Due by 11:55pm AEST/AEDT Sunday of module 6.2 (week 12)
Weighting	25%
Total Marks	100 marks

Context
“He who fails to plan, plans to fail.” This saying has been attributed to several people in
history including American President Benjamin Franklyn, British Prime Minister Sir Winston
Churchill, among others. Regardless of its author, the saying explains the importance of
taking what you have learned about yourself in the business/entrepreneurial context, and
building a plan to be successful in these situations in the future. A plan is about taking action
in achievable and measurable steps. But, having prepared a plan, how do you know if it is
sound? Who in your trusted professional networks would review it and give you honest and
critical feedback?
This assessment requires you to prepare a professional development plan taking into
account the self-analysis you conducted in your professional capability assessment
(assessment 3). In developing your development plan, you are required to identify
professional networks and/or trusted mentors who will provide you with valuable critical
feedback.
Instructions:
To develop your development plan, you must meet the following requirements:
1. Title of your professional development plan.
Describe the main focus of your plan in your own words, e.g. ‘This plan is designed to
develop my goals, methods and Key Performance Indicators for my professional
development as an entrepreneur’.
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2. Identify the ‘5 achievable and measurable steps’ in your professional development
plan, as covered in modules 5.2 and 6.2.
3. Present your 5 steps in a table or a diagram. You may use the professional
development plan example template provided in the assessment resources in
Blackboard, or develop your own to cover the same 5 steps.
4. Identify 1 SMARTT Goal for each step, and outline the personal challenges each goal
will address.
5. Specify the methods you will use to achieve your identified goals. Provide a
minimum of 1 method per goal.
6. Propose your Key Performance Indicators (KPI) that will show how you intend to
evaluate your progress in achieving your goals. Provide a minimum of 1 KPI per goal.
7. Identify at least 2 professional networks/specific mentors who could review your
plan and provide feedback.
8. Design 5 indicative questions you would pose to your reviewers and add these to
your plan. Include feedback received from any reviewers.
9. Establish indicative timelines for each step and goal in your professional
development plan.
Submission Instructions:
Submit your Professional Development Plan via the assessment link in the main navigation
menu in ENT101 Introduction to Entrepreneurship.
The learning facilitator will provide feedback via the Grade Centre in the LMS portal.
Feedback can be viewed in My Grades.
The below learning rubric guides the marker when awarding marks for your Professional
Development Plan. You should use this rubric to review your assessment task prior to
submission, ensuring there is nothing you have missed.
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Learning Rubric: Assessment 4- Professional Development Plan

Assessment Attributes	Fail (Unacceptable) 0-49%	Pass (Functional) 50-64%	Credit (Proficient) 65-74%	Distinction (Advanced) 75 -84%	High Distinction (Exceptional) 85-100%
Knowledge and understanding of own challenges in becoming a successful entrepreneur, and strategy development to overcome them. 40%	Limited understanding of required concepts and knowledge Key components of the assessment task are not addressed.	Knowledge or understanding of the challenges or gaps Prepares an action plan supporting professional development to cover some challenges or gaps.	Thorough knowledge or understanding of challenges or gaps. Prepares an action plan that supports professional development covering all identified challenges or gaps.	Highly developed understanding of the challenges or gaps. Prepares an action plan that supports professional development covering all identified challenges or gaps and highly developed SMARTT goals.	A sophisticated understanding of the challenges or gaps. Prepares an action plan that supports professional development covering all identified challenges or gaps and sophisticated SMARTT goals and Key Performance Indicators. Demonstrates a vision of their plan for entrepreneurship.
Application of new knowledge around professional networks and reviews.	Limited identification of appropriate professional networks.	Identification of appropriate professional networks.	Well-developed identification of appropriate professional networks.	Thoroughly researched and identified highly appropriate professional networks.	Highly sophisticated identification of appropriate professional networks.

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30%	Review questions inadequate to achieve outcomes. Unable to identify networks.	Review questions adequate to achieve some outcomes.	Review questions designed to achieve critical feedback outcomes.	Review questions designed and qualified to achieve critical feedback outcomes. Demonstrates an understanding of the value of strong networks.	Review questions designed and qualified to achieve critical feedback outcomes with demonstration of feedback achieved and incorporated. Demonstrates a strong value of networks and mentors.
Effective communication utilising business strategy and planning tools 30%	Planning tools do not meet business standards. Limited exploration of planning tool sets.	Planning tools are adequate and meet business standards.	Planning tools are selected to thoroughly cover all areas and meet business standards. Demonstrates an understanding of the value of planning tools for entrepreneurs.	Planning tools are selected to thoroughly cover all areas and meet business standards. Information, arguments and evidence are very well presented in the business strategy for the professional development plan; the presentation is logical, clear and well supported by evidence.	Sophisticated planning tools including graphics, charts and diagrams are selected to thoroughly cover all areas and meet business standards. The business strategy for the professional development plan is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas and arguments.