probability of occurrence

Your company is considering developing a new product, which can help predict the probability of occurrence of PTSD among war veterans.


1. Apply two creativity techniques (mind-mapping and attribute-list) to develop some ideas for the features, technologies, and benefits of your new product.


2. Perform a SWOT analysis of the product and describe briefly how you can best capitalise on the strengths and opportunities while mitigating the weaknesses and threats