Please address the key management issues that IKEA faces

Referencing Styles : APA International Business Plan Directly to the question, which including two parts, addressing the challenging and giving recommendations to overcome these issues in an international aspect. Part A: Please address the key management issues that IKEA faces when it expands the market to Vietnam (franchising is chosen as entry mode, location will be in the South area: Ho Chi Minh city), in specific functional areas as following 1- marketing challenges (product, price, promotion & place) 2- Production/logistics challenges 3- Human resource management challenges Part B: Actions the company is recommended to take to address these issues?  

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