MSc Management with Streams

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9/2/2014 BPP Business School Page 1/10

Section A. Assessment brief
MSc Management with Streams
Knowledge Management and Information
Systems Strategy
[BMT7026]
Coursework Assessment Brief
August 2014
Submission deadline: 04:00 PM on Tuesday 19th August 2014
Submission mode: Turnitin online access

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1. General assessment guidance
Your summative assessment for Knowledge Management and Information Systems Strategy
(BMT7026) is a
Coursework submission.
The deadline for submission is 04:00 PM on Tuesday 19th August 2014
You are required to submit your assessment via Turnitin online access. Only submissions made
via the specified mode will be accepted and hard copies or any other digital form of submissions
(like via email or pen drive etc.) will not be accepted.
For coursework, the submission should be a maximum of 2500 words, excluding references and
appendices. You must comply with the word count guidelines, Submission over the word count
will not be marked.For coursework, please use font size 12 for body text
and the typeface (font)
should be Arial or Times New Roman with minimum 1.5 spacing. For headers and titles, please
use font size 14. Your submission must have standard margins and page numbers.
Please use English (UK) as your language in the submission.
Do not put your name or contact details anywhere on your submission. You should only put your
student identification number (SRN) which will ensure your submission is recognised in the
marking process.
A total of 100 marks are available for this module assessment and you are required to achieve a
minimum of 50% to
pass this module.
You are required to use only Harvard Referencing in your submission. Any content which is
already published by other author(s) and is not referenced will be considered as a case of
plagiarism.
The University College has a very strict policy regarding plagiarism and in proven instances of
plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to
read the rules and regulations regarding plagiarism and collusion in the GAR and MOPP which
are available on VLE in the Academic registry section.
You should include a completed copy of the Assignment Cover sheet as shown in Section 4
towards end of this brief. Any submission without this completed Assignment Cover sheet will
be considered invalid and not marked.

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2. Assessment brief
This assessment includes a total of 3 questions
2.a. Introduction
Instructions:
1) Read the questions thoroughly.
2) There are a total of 100 Marks for the written assessment and 50 Marks for the web based
presentation.
3) A combined mark of 50% or greater is required to pass the assessment.
4) You will need to provide evidence of your research to support your arguments, (avoid using a lot
of internet sites).
5) It will not be sufficient to just write a descriptive report, no matter how good an account you
provide. It is important, therefore, that you draw on and refer to appropriate theory for your
critique.
2.b. Questions
Written assignment submission (Total marks = 100; Weightage = 100%)
In the second question you can choose an organisation that may be either UK based or International,
on which to base your study. You should choose a company that you feel confident that you can
research and readily gain access to information through articles, journals, newspapers and other
published materials for the purpose of this coursework.
1. Read the article
Ichijo, K., & Kohlbacher, F. (2008). Tapping tacit local knowledge in emerging
markets – the toyota way. Knowledge Management Research & Practice, 6(3), 173-186
which
can be accessed from ProQuest journal database via Athens. Using this article above, and
additional research material, analyse what you consider to be
THREE distinctive characteristics
of Toyotas approach to knowledge management
30 Marks
2. Select an organisation, based on cases and research, that has implemented a Knowledge
management System. Compare and contrast the approaches to knowledge management that
the organisation has taken to establish successful knowledge management practices with
Toyotas approach. Your discussion should include:
2.1. What were the main business objectives in the organisation identified in your research that
lead towards the development of a knowledge management system?

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2.2. What could present challenges to the implementation of a knowledge management system
in the organisation you have chosen
2.3. What measures could management use to diminish the possibility of failure for the
knowledge management system in the organisation you have chosen?
45 Marks
3. Has the advent of social media forced enterprises to reconsider previous approaches to
knowledge management? Justify Your answer
15 Marks
Structure, referencing, use of language including use of Harvard Referencing System Max 10
Marks
Assessment submission structure
The assignment has the role of a professional report and it should be one. It must, at the minimum,
include:
• Title page
• Table of contents
• Introduction
• Main section(s) Use the marking scheme sections as a guide
• References
• Appendixes (if relevant)
The references should include academic, web-based and professional sources. It is important to
show that you understand the limitations of the web sources and appreciate the significance of the
professional and academic ones. This is reflected in the number and the quality of the used sources.
For this level, a minimum of 15-20 references is required as evidence of broader reading. References
must be cited using the Harvard Referencing Style.
Any figures or graphs used in the report must have captions and, wherever needed, properly
referenced. All other instructions in general assessment guidance need to be followed.

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2.c. Assessment marking criteria
Written assignment submission
The assignment is marked out of 100. The following table shows the mark allocation.

Section Content Marks
1. Characteristics of KM 1. Evidence of precise, accurate and reasoned
analysis of the of
three characteristics of the
Toyota organisation’s approach to KM.
Max 30
2. Analysis 1. Clear discussion on why the organisation decided
to introduce knowledge management practices
2. Strong and consistent argument that analyses
challenges that may be faced by the organisation
when introducing a knowledge management
system
3. Precise and considered thought on approaches to
diminish the possibility of failure of KM practices
within the organisation
Max 45
3. Impact of social Media 1. Excellent performance will draw on examples
from practice that illustrate issues, concepts,
theories and research on the potential impact of
social media on knowledge management
practices within an organisation.
Max 15
Structure, referencing, use of language including use of Harvard Referencing
System
Max 10
Total 100 marks

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3. General grading criteria

Criteria Pass Grades Fail Grades
High Distinction
85-100%
Distinction
70-84%
Merit
60-69%
Pass
50-59%
Fail
30-49%
Low Fail
0-29%
The work displays: The work displays: The work displays: The work displays: The work displays: The work displays:
Knowledge &
Understanding
(a) Systematic
Understanding
(b) Emerging
Thought
(a) Strong evidence of a
comprehensive and
systematic understanding
of an extensive range of
appropriate issues,
concepts, theories and
research
(a) Clear evidence of a
comprehensive and
systematic understanding
of a considerable variety
of issues, concepts,
theories and research
(a) Clear evidence of a
comprehensive and
systematic understanding
of all major – and some
minor – issues, concepts,
theories and research
(a) Evidence of a
systematic understanding,
which may contain some
gaps, of all major – and
some minor – issues,
concepts, theories and
research
(a) Evidence of an
understanding of an
appropriate range of
issues, concepts, theories
and research but has
significant gaps or
misunderstandings.
(a) Evidence of a limited
understanding of issues,
concepts, theories and
research either major
and/or minor.
(b) Sustained excellence in
the application of thoughts
and practices at the
forefront of the discipline
(b) Precise and well
judged application of
thoughts and practices at
the forefront of the
discipline
(b) Some clear evidence
of the application of
thoughts and practices at
the forefront of the
discipline
(b) Clear evidence of an
understanding of thoughts
and practices at the
forefront of the discipline.
(b) Unclear or imprecise
understanding of thoughts
and practices at the
forefront of the discipline.
(b) Significant gaps in the
understanding of the
debates at the forefront of
the discipline.
Argument
(a) Analysis,
Synthesis &
Evaluation
(b) Numerical
Analysis
(c)
Argumentation
(d) Independent
Research
(a) Consistently precise,
accurate and reasoned
analysis, synthesis and/or
evaluation; addressing
issues with insight or
originality
(a) Consistently precise,
accurate and reasoned
analysis, synthesis and/or
evaluation addressing all
issues, some with
creativity
(a) Precision, accuracy
and clear reasoning
throughout the analysis,
synthesis and/or
evaluation addressing all
issues appropriately
(a) Broad levels of
precision, accuracy and
reasoning in analysis,
synthesis and/or
evaluation, and addresses
all key issues
(a) Errors which affect the
consistency of the
analysis, synthesis or
evaluation and/or key
gaps in the issues
addressed
(a) A lack of precision,
accuracy or reasoning in
analysis, synthesis or
evaluation with significant
gaps in the issues
addressed
(b) Numeric analysis that is
complete and free from
errors with application of
methods that may be
insightful or original
(b) Numeric analysis that
is complete and mostly
free from errors with fluent
and appropriate
application of methods.
(b) Numeric analysis that
is complete and mostly
free from errors with
relevant and effective
application of methods.
(b) Numeric analysis that
is mostly complete and
free from significant or
critical errors with
appropriate application of
methods.
(b) Numeric analysis that
is mostly complete but
contains errors with
significant effect, or
methods that are applied
inappropriately
(b) Numeric analysis that
is incomplete or contains
errors which have critical
effect, or methods that are
applied inappropriately
(c) Extremely strong and
consistent argument
making a convincing whole
with evidence of originality.
Impressive dexterity in the
use of information gathered
(c) Extremely strong and
consistent argument that
convincingly addresses
issues including uncertainties
and conflicts. Excellent use of
information gathered which to
support and further the
(c) Evidence of an
argument that is generally
convincing with a good
internal consistency and
addresses most issues.
Very good use of
(c) Evidence of an overall
convincing argument but may
have weaknesses, gaps or
inconsistencies. Clear use of
information gathered but may
have some weaknesses in the
integration into the argument.
(c) Evidence of a
consistent argument but
may have weaknesses,
significant gaps or be
unconvincing. Clear use
of information gathered
(c) Lack of consistency or
structure in the argument.
Serious weaknesses in
the integration of evidence
and/or no awareness of
the limitations or

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Criteria Pass Grades Fail Grades

 

High Distinction
85-100%
Distinction
70-84%
Merit
60-69%
Pass
50-59%
Fail
30-49%
Low Fail
0-29%

 

The work displays: The work displays: The work displays: The work displays: The work displays: The work displays:
to support the argument. argument information gathered to
support the argument.
but may not be sufficient
to sustain the argument.
weaknesses of the
research.
Argument
(continued)
(d) Independent
Research
(d) Evidence of an
innovative or original use of
extensive personal
research which has been
thoroughly critically
evaluated both
conceptually and
methodologically
(d) Substantial research
and evidence of an
innovative use of a wide
range of personal
research with clear and
consistent critical
evaluation both
conceptually and
methodologically
(d) Clear evidence of
considerable personal
research and the use of a
diverse range of
appropriate sources but
may contain problems
with consistency in the
conceptual and
methodological critical
evaluation
(d) Appropriate use of a
wide range of personal
research which is critically
evaluated for key
conceptual and
methodological issues
although this may not be
consistent throughout
(d) Evidence of a range of
personal research but
evidence of
methodological or
conceptual evaluation
may be limited,
inconsistent or
inappropriate
(d) Over reliance on very
restricted range of
personal or secondary
research much of which
may not be evaluated and
may not be directly related
to the question or area
Presentation
(a) Structure
(b) Referencing
(c) Use of
Language
(a) Excellent structure and
presentation
(a) Excellent structure and
presentation
(a) Good structure and
presentation
(a) Adequate structure
and presentation
(a) Adequate structure
and presentation
(a) Poor structure and
presentation
(b) Precise, full and
appropriate references and
notes.
(b) Precise, full and
appropriate references
and notes.
(b) Full and appropriate
references and notes with
minor or insignificant
errors
(b) Good references and
notes with minor or
insignificant errors or
omissions
(b) Competent references
and notes but may contain
inconsistencies, errors or
omissions
(b) Poor references and
notes with multiple
inconsistencies, errors or
omissions
(c) Subtle use of language
expressing highly nuanced
thought with clarity and
precision to a level
appropriate for submission
for publication.
(c) Precise use of
language expressing
complex thought with
clarity, accuracy and
precision which furthers
and enhances the
argument
(c) Clear and precise use
of language allowing a
complex argument to be
easily understood and
followed
(c) Generally clear use of
language sufficient for
arguments to be readily
understood and followed
(c) Generally
understandable use of
language but significant
errors in expression
affecting overall clarity
(c) Serious errors in the
use of language which
makes meaning unclear
or imprecise

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4. Assignment Cover sheet
Please copy the table below and include it as your cover sheet on 1st page of the submission. The
sheet should be before the cover/title page of your submission.

Programme MSc Management with Streams
Module name Knowledge Management and Information Systems
Strategy (BMT7026)
Schedule Term August 2014
Student Reference Number (SRN)
Report/Assignment Title
Date of Submission
(Please attach the confirmation of any
extension received)
Declaration of Original Work:
I hereby declare that I have read and understood BPP’s on plagiarism and that this is my original work,
researched, undertaken, completed and submitted in accordance with the requirements of BPP Business
School. The word count, excluding contents table, bibliography and appendices, is ___ words.
Student Reference Number: Date: xx/xx/xxxx
By submitting this coursework you agree to all rules and regulations of BPP regarding assessments
and awards for programmes.
BPP Business School