MOD003507: Principles and Practices of Marketing- PPM

Subject MOD003507: Principles and Practices of Marketing- PPM

ASSIGNMENT QUESTION

Choose one of the following companies:

Food Delivery Services Footwear Retailers
Uber Eats Russell and Bromley
Deliveroo Office
Just Eat Clarks

If you choose any other company you will be graded 0.

1. Use a portfolio approach (visuals and written commentary) to demonstrate how four of the seven marketing mix elements the company has used in the UK since 2019 reflect how it divides the market (Segmentation), who it is seeking to serve (Targeting), and how it wants to be perceived by the target market segment (Positioning).

  • Write about the Segmentation bases the company uses, the parts of the segment they are Targeting, and their probable Positioning.
  • Research any four of the marketing mix elements (P’s) that are visible to the public and consider how they are used to reinforce/ underpin the company’s STP. Choose four that you will write about and support with visual evidence.
  • Submissions that put the P’s in a table were not as strong as others so this format is not recommended.
  • Here are some questions you can ask yourself under each of the marketing mix categories and remember to focus on four:
  • Promotional Mix and Activity. This will likely be the most visible marketing mix element, and it is advised you include it in your assessment. Remember this is the only marketing mix tool with its own subgroup. You only need to include the ones you think are most important to the company, NOT ALL TEN.

2. Within your findings you should include analysis on how the company has applied business and marketing strategies, theories and models that you have been taught in this module.

  • This is not a separate task so you must include theory in your research findings of each of the chosen four P’s. Your findings of the four selected P’s must not merely rely on the description. To increase marks you need to include how they reflect taught theory, strategy, and models.
  • The best way to do this is to:

a) Describe what you find.

b) Analyse your findings (why have they done this and/ or what is the likely impact?).

c) Link your findings to taught theory/ strategy/ models.

3. To conclude your portfolio, identify and/or suggest metrics the company has available to measure the success of its marketing activities.

  • How does/ can the company measure effectiveness? (i.e. company KPI data/ social media comments, likes, shares).

4. The content of your portfolio must display academic skill and integrity, appropriate to level five studies.

  • Here you need to apply robust referencing, good grammar and good layout.
  • This will include labelling images with numbers that are referenced in your written content (i.e. “Fig. 1 shows X”), creative layout of images, no watermarks on images, Harvard referencing of images and written content, a good array of reference sources.

You must make reference to taught theories/ models/ strategies throughout your work

See above and remember to:

a) Describe what you find

b) Analyse your findings (why have they done this and/ or what is the likely impact?)

c) Link your findings to taught theory/ strategy/ models.