mix at Nyassa. 3) What could be an appropriate pricing strategy

Please keep the following questions in mind as you review the case and prepare your analysis: 1) What value creation strategies would you suggest for Nyassa for gaining market leadership? 2) Discuss the marketing mix at Nyassa. 3) What could be an appropriate pricing strategy for the anticipated revolutionary product? 4) Should Nyassa make a move on the value equivalence line (VEL), and if so what move would result in a proactive competitive price strategy? 5) Is Nyassa’s idea of sapping the business share of its to target segments of customers a prudent decision? 6) What growth strategies should Nyassa pursue?

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