Merger Advisor

Read the assigned article “What Should You Expect From a Merger Advisor?” In a 750-1,000-word essay compare and contrast advisor characteristics important to a firm that is seeking a target to acquire versus advisor characteristics important to a firm that is an acquisition target. Present specific details from the reading and critically elaborate and defend your points using personal experience. “What Should You Expect From a Merger Advisor?” by Holliday, from the ABA Banking Journal (2006). https://www.questia.com/library/journal/1G1-156002077/what-should-you-expect-from-a-merger-advisor-not