Measuring Brand Equity

Measuring Brand Equity (4 marks) view longer description
High Distinction (HD) Identifies appropriate and realistic method/s for measuring brand equity. Methods are clearly supported by multiple relevant, scholarly secondary sources. Deep analysis provided.
Recommendations (2 marks) view longer description
Distinction (D) Credit (C) Identifies appropriate Identifies appropriate and realistic method/s method/s for measuring for measuring brand brand equity. In most equity. Methods are instances, method/s are clearly supported by clearly supported by relevant, scholarly relevant, scholady secondary sources. secondary sources.
High Distinction (HD) Distinction (D)
Provides a range of appropriate and insightful recommendations that are clearly supported by analysis undertaken in the brand plan. Recommendations are prioritised.
Pass (P)
Identifies method/s for measuring brand equity. Method/s may be unrealistic and/or have limited support from relevant secondary sources.
Fail (F)
No measurement methods presented and/or significant limitations are apparent. No use of secondary materials.
Provides a range of appropriate recommendations that are clearly supported by analysis undertaken in the brand plan.
Credit (C) Provides a range of recommendations. In most instances, recommendations are clearly supported by analysis undertaken in the brand plan.
Pass (P) Provides a range of recommendations. Limited support from analysis undertaken in the brand plan.
Fail (F)
No recommendations provided and/or recommendations are not informed by analysis undertaken in the brand plan. Significant limitations apparent.