Marketing Communication

ETTE TEA company has launched its products since 2014. They are a contemporary tea company specializing in tea blends with Singapore and South East Asian tastes. Starting with the original Pandan Chiffon tea out of a home kitchenette, They now offer an exceptional collection of gourmet tea and artisan tea blends to cafes & restaurants in Singapore, Brunei & The Maldives.

For this task, you are required to propose a new IMC for ETTE. Do consider launching new products, collaborations, or new approaches, etc. You are also encouraged to consider the current situations; COVID-19 and the increment of unemployment ratings.