MKT600/MKTG6002 _Assessment3_ Presentation on Sustainable Marketing Page 1 of 6

ASSESSMENT 3 BRIEF
Subject Code and Title	MKT600/MKTG6002 Marketing
Assessment 3	Presentation on Sustainable Marketing
Individual/Group	Individual
Length	Face to Face students will present on their scheduled date in class. Online students will submit a 5-minute video recording.
Learning Outcomes	This assessment addresses the following subject learning outcomes: d) Reflect on the ethical issues associated with organisations marketing practices.
Submission	For 12 weeks delivery – due on Sunday at 11:55 pm (AEST/AEDT) by the end of the week 11. For 6 weeks (intensive) delivery – due on Sunday at 11:55 pm by the end of the week 6.
Weighting	20%
Total Marks	20 marks

Objectives:
• To enhance a clear understanding of the importance of contemporary issues surrounding
sustainability and their implications in marketing practices in the modern era;
• To provide an overview of sustainable marketing theory and their applications to
marketing strategies;
• To develop appreciation about the importance of sustainable marketing practices;
• To critically analyse relevant stakeholders and factors associate with and their role in
ethical marketing practices of an organisation.
How the assessment fits into the subject/course:
Marketing in the 21st Century has profoundly evolved and has been a critical component of
business organisations. While the design of marketing plan is integral to business organisation to
drive business growth, there is a strong call for marketing organisations to operate responsibly,
considering both environment and social responsibilities in marketing practices. This assessment
aims to develop an understanding and appreciation about the importance of social responsibilities
of marketing.
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Linkages between Assessments 1, 2 and 3:
Assessment 3 is NOT intricately linked to the assessments 1 and 2. However, the assessments 1 &
2 provide students with a thorough understanding of marketing theories and practices, and
therefore, build the foundation for the assessment 3. You MUST continue working on the same
Business Case provided on Blackboard that you have worked in the assessment 1 and 2 for the
assessment 3 presentation on sustainable marketing.
Instructions:
This assessment builds on your understanding of sustainable marketing as well as ethical and
environmental considerations of marketing practices. F2F students should present their
presentation in class on their scheduled date to be considered for grading. Your learning facilitator
will confirm the date and time of your presentation. The online students need to record a 5 – 10-
minute video. Your video should capture both your face and your power point slides. In your
presentation you should address following topics:
• Demonstrate your understanding about ethical consideration in marketing practices;
• Demonstrate your understanding about social and environmental responsibilities in
marketing practices;
• Present the content to engage your audience;
• Your communication skills including the use of audio-visual tools, eye contact,
engagement with the content, flow of the discussion, gesture and posture etc. will be
taken into consideration while grading.
Scenario:
The scenario in assessment 1 and assessment 2 is not relevant to this assessment. You are
required to critically evaluate the sustainable marketing practices of the same Business Case
(provided on Blackboard) that you have worked on in the assessment 1 and 2 and recommend
strategies related to sustainable marketing practices for the senior management of your
organisation.
Tasks:
This assessment requires you to demonstrate understanding of contemporary issues of
sustainable marketing (e.g. hunger, poverty, food security etc.), as there is a strong call for
marketing organisations to practise a responsible marketing. Based on your research on this topic,
you should present sustainable marketing practices of your organisation that include:
1. The issues of socially responsible marketing (ethical consideration);
2. The issues of environmentally responsible marketing;
3. Both F2F and online students should prepare a 5–10-minute PowerPoint presentation of the
Business Case given on blackboard in accordance with the broader issues of sustainability. F2F
students should present in class on their scheduled date and time. Online students should
present their PowerPoint in a 5–10-minute video recording and submit both the PowerPoint
and video recording following the assessment 3 submission link in the Blackboard.
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Submission Instructions:
Submit your assessment via the Assessment link in the main navigation menu in the Blackboard
in MKT600/MKTG6002 Marketing subject. F2F students’ failure to present in class as scheduled
by your Learning Facilitator and upload your presentation in the Blackboard within the deadline
failure to do so will result in excluding your presentation from grading. Online students need to
upload their PowerPoint and the video recording. The video MUST capture you and your
PowerPoint slides.
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Marking Rubric: Assessment 3

Assessment Attributes	Fail (Unacceptable) 0-49%	Pass (Functional) 50-64%	Credit (Proficient) 65-74%	Distinction (Advanced) 75 -84%	High Distinction (Exceptional) 85-100%
Articulation 50%	Presentation has poor or illogical structure or flow. Little variation in tone and intensity Minimal audience engagement Timing of the delivery poor Presentation is confusing. The idea is hard to decipher.	Presentation isgenerally logically structured and flows adequately. Some variation in tone and intensity Some audience engagement Timing delivery reasonable Some parts of the presentation are confusing the audience.	Presentation has logical structure and flow. Variation in tone and intensity Good audience engagement Good timing during the delivery The presentation is engaging the audience.	Presentation is presented in a very logical way, with an advanced level of structure and flow. Variation in tone and intensity is advanced Very good audience engagement Very good timing during the delivery The presentation is engaging the audience.	Presentation is in an exceptionally logical way, with excellent structure and flow. Variation in tone and intensity is highly advanced Excellent audience engagement Excellent timing in the delivery It is delivered within the time limit. The presentation is engaging the audience and stimulates fresh thoughts.

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Recognises ethical and moral issues accompanying marketing practices 50%

Difficulty in formulating own opinion and lack of recognition of ethical principles and competing interests. Does not clearly demonstrate moral ethical reasoning.

Difficulty in justifying conclusions based on moral-ethical principles but recognises different viewpoints.

Conclusions are justified based on moral-ethical principles.

Formulates and justifies conclusions based on moral-ethical principles. Can recognise the competing interests in arguments and identify ethical issues embodied in them.

Uses ethical principles to identify competing interests and views. Sophisticated understanding of the ethical and moral positions. Well-articulated viewpoint based on moral-ethical reasoning.