MANG6398: Measuring Marketing Effectiveness

Subject MANG6398: Measuring Marketing Effectiveness

To produce a report on the financial performance and position of a real company by analyzing its financial statements.

Task (attach a separate briefing document if required)

The task is to demonstrate your skills in interpreting the 3 financial statements of an existing public company operating anywhere in the world and using the data to draw conclusions on past actions, future strategies, and tactics, including possible scenarios and associated risks.