Managing a Successful Business Project

ICON COLLEGE OF TECHNOLOGY AND MANAGEMENT
Pearson BTEC HND in Business (RQF)
Unit Level 4 Managing a Successful Business Project
Assignment Brief
Session: September 2020

Programme title BMKT6 Pearson BTEC HND in Business
Unit number and title Unit 6 Managing a Successful Business Project
Unit Type Core
Unit Level and Credit
Value
Level 4 15 Credit
Assignment number & tile 1 of 1 Talent strategies to attract and retain people
Assessor (s) Dr Fidelis Akanga, Dr Soroosh, Prof Zakir Hossain
Issue Date 3 October 2020
Final assignment
submission deadline
04-09 January 2021
Late submission deadline 11-16 January 2021
The learners are required to follow the strict deadline set by the College
for submissions of assignments in accordance with the BTEC level 4–7
submission guidelines and College policy on submissions.
Resubmission deadline TBA
Feedback In-class feedback will be available from draft submissions on a task-by
task basis as a formative assessment as well as summative feedback in
the form of initial submission.
Final feedback will be available within 2 weeks of the assignment
submission date.

 

General
Guidelines
The work you submit must be in your own words. If you use a quote or an
illustration from somewhere, you must give the source.
Include a list of references at the end of your document. You must give all
your sources of information.
Make sure your work is clearly presented and that you use correct grammar.

 

Internal verifier Prof Nurun Nabi
Signature (IV of the
brief) *
[email protected] Date 26/9/20

Assignment Brief – continued
2
ICON College of Technology and Management
Pearson BTEC HND in Business (RQF)
Unit 6: Managing a Successful Business Project (L4)
Session: September 2020
Coursework
Recommended Word limit: 3,500–4,400
This Unit will be assessed by assignment.
You are strongly advised to read “Preparation guidelines of the Coursework Document”
before answering your assignment.
Assignment Theme: Talent Management
Assignment Topic: What talent strategies do the best companies use to attract and retain
people?
Introduction to theme
Talent management is the process by which businesses and organisations recognise and develop
talented people who can have a positive impact on their organisations and their productivity. It not
only has become a key component of human resource management but also the responsibility of
leaders and managers at all levels to manage talent within the business, with talent management
strategies being developed in line with the particular needs and structure of the business and
industry. Staff retention, training and morale is key in any industry where talented motivated
employees can help differentiate one organisation from another and influence business success. An
increasing number of businesses are rethinking ways to get the most from their staff. Rising costs,
recruitment difficulties and changing employee attitudes mean that, for many employers, the
traditional approaches to recruiting, training and retaining staff are being revisited to harness and
develop talent and ultimately drive competitive advantage.
You have been employed as a Business Researcher by an organisation of your choice to run a
project regarding the existing talent management strategies and suggest new talent strategies that
need to be formulated and implemented to attract and retain talented staff to support the competitive
advantage of the organisation.
You are required to conduct a small-scale research project on the current talent strategies that
are used by your organisation and make some recommendations for the future strategic direction of
the talent management strategies of the business. You should use the project management
techniques in running your project. You may shape a project team to help you in doing this project.
You need to use both primary data and secondary data. You may collect your primary data from
your chosen company by A) interviewing 2-3 of the firm’s managers and B) distributing a
questionnaire (it can be an online questionnaire) among 20-30 employees of the company. The best
sources for secondary data regarding your chosen company and its talent strategies are the firm’s
annual reports, the organisation’s news release, and some industry databases such as Statista.
Emphasis should be placed on the final sections of the report, where you draw on your analysis
of the organisation and its surround labour market to make an argument to justify recommendations
on the future strategic direction of the talent management strategy of the business. In supporting
your recommendations, you should make full use of the frameworks discussed in class and from
any publicly available resources you can access, for example information provided by the
organisation website, media reports and relevant academic sources.

Assignment Brief – continued
3
Milestones and interim feedback
The purposes of milestones are to monitor the progress of the project and to maintain
momentum, making it more likely that the project will succeed. Each milestone should be a clear,
achievable activity that the student aims to achieve by a particular time. Students should agree
at least two milestones with their tutor.
Examples of milestones include:
Preparing the initial project plan
Completing primary research
Production of first draft of findings
Suggestion of recommendations
At each milestone, the tutor will liaise with the student to check whether it has been achieved and
provide advice to the student on their individual project progress.
What you must do
The following tasks are required to be carried out:
LO1: Establish project aims, objectives and timeframes based on the chosen theme.
Before commencing your project, you are required to devise project aims and objectives for a
chosen scenario.
As part of planning the project,
produce a project management plan that covers aspects of cost,
scope, time, quality, communication, risk and resources. Similarly, as part of organising the project
into manageable sections, you are required to
produce a work breakdown structure and a Gantt
chart to provide timeframes and stages for completion. Finally, to convince the management team,
you are recommended to
produce a comprehensive project management plan, milestone schedule
and project schedule for monitoring and completing the aims and objectives of the project.
LO2: Conduct small-scale research, information gathering and data collection to generate
knowledge to support the project
.
Now that the project aims and objectives have been established, you are required to
carry out a
small-scale research by applying qualitative and quantitative research methods appropriate for
meeting project aims and objectives. You may
evaluate the accuracy and reliability of the different
research methods applied. It is recommended to
critically evaluate the project management
process and appropriate the research methodologies you used in the research.
LO3: Present the project and communicate appropriate recommendations based on
meaningful conclusions drawn from evidence findings and /or analysis.
Having demonstrated your ability to collect data, you are required to analyse the data using
appropriate tools and techniques. You should then
communicate appropriate recommendations as
a result of data analysis to draw valid and meaningful conclusions.
Your senior management would benefit from the recommendations, so you may
evaluate the
selection of appropriate tools and techniques you used to analyse the data.
LO4: Reflect on the value gained from conducting the project and its usefulness to support
sustainable organisational performance.
Having successfully completing the project, you should now reflect on the value of undertaking the
research to meet both the organisation’s objectives and your own learning and performance. You
may also
evaluate the value of the project management process to meet the organisation’s stated
objectives and to support your own learning and performance.
To support the justifications of the recommendations you suggested and to demonstrate your
learning during the project, your senior managers would like you to
critically evaluate and reflect
on the results of the project, the decision-making process or any changes you would make to the
initial project management plan if you were to undertake a similar project in future.

Assignment Brief – continued
4
Useful resources for talent management

Type of
Resource
Resource Titles Links
Online
factsheets,
reports
Talent Management https://www.cipd.co.uk/knowledge/strategy/resourcing/talent
factsheet
Online
articles
Entrepreneur Europe
Magazine
https://www.entrepreneur.com/topic/talent-management
Online
report
Winning with your
talent – management
strategy
https://www.mckinsey.com/business
functions/organization/our-insights/winning-with-your-talent
management-strategy#
Online
articles
Human Resources
Today – Talent
Management
https://www.humanresourcestoday.com/2020/talent
management/
Webinar Talent Management
Strategies in the GCC
https://www.youtube.com/watch?v=FiY2hwoAXsg
You Tube
Video
Talent
Management/Linkedin
learning – What is a
talent management
strategy
https://www.youtube.com/watch?v=snl7eC8LDLk
Online
Report
Global Talent Trends
2019
https://www.mercer.com/content/dam/mercer/attachments/priv
ate/gl-2019-global-talent-trends-study.pdf

Relevant Information
To gain a Pass in a BTEC HND Unit, you must meet ALL the Pass criteria; to gain a Merit, you must
meet ALL the Merit and Pass criteria; and to gain a Distinction, you must meet ALL the Distinction,
Merit and Pass criteria.
Assessment Criteria

Pass Merit Distinction
LO1 Establish project aims, objectives and timeframes based on
the chosen theme
P1 Devise project aims and
objectives for a chosen scenario.
P2 Produce a project
management plan that covers
aspects of cost, scope, time,
quality, communication, risk and
resources.
P3 Produce a work breakdown
structure and a Gantt chart to
provide timeframes and stages for
completion.
M1 Produce a comprehensive
project management plan,
milestone schedule and project
schedule for monitoring and
completing the aims and
objectives of the project.
LO1 & 2
D1 Critically evaluate the project
management process and
appropriate research
methodologies applied.
LO2 Conduct small-scale research, information gathering and
data collection, generating knowledge to support the project.

Assignment Brief – continued
5

P4 Carry out small-scale research
by applying qualitative and
quantitative research methods
appropriate for meeting project
aims and objectives.
M2 Evaluate the accuracy and
reliability of different research
methods applied.
LO3 Present the project and communicate appropriate
recommendations based on meaningful conclusions drawn from
the evidence findings and/or analysis.
P5 Analyse research and data
using appropriate tools and
techniques.
P6 Communicate appropriate
recommendations as a result of
research and data analysis to
draw valid and meaningful
conclusions
M3 Evaluate the selection of
appropriate tools and techniques
for accuracy and authenticity to
support and justify
recommendations.
LO3 & 4
D2 Critically evaluate and reflect
on the project outcomes, the
decision- making process and
changes or developments of the
initial project management plan to
support justification of
recommendations and learning
during the project.
LO4 Reflect on the value gained from conducting the project and
its usefulness to support sustainable organisational
performance.
P7 Reflect on the value of
undertaking the research to meet
stated objectives and own
learning and performance.
M4 Evaluate the value of the
project management process and
use of quality research to meet
stated objectives and support own
learning and performance.

Assignment Brief – continued
6
Guide to student
1. Preparation guidelines of the Coursework Document
a. The assignment should not be written in a text box.
b. Document margins must not be more than 2.54 cm (1 inch) or less than 1.9cm (3/4 inch).
c. The assignment should be in a formal business style using single spacing and font size 12.
d. Standard and commonly used type face such as Arial should be used.
e. All figures, graphs and tables must be numbered.
f. Material taken from external sources must be properly referenced using the Harvard
referencing system.
g. You should provide references using the Harvard referencing system.
h. Do not use Wikipedia as a reference.
i. Read the Submission Instructions in the Submission Point in the VLE (Item No 6).
2. Plagiarism and Collusion
Any act of plagiarism or collusion will be seriously dealt with according to the College regulations.
In this context the definitions and scope of plagiarism and collusion are presented below:
Plagiarism is presenting somebody else’s work as your own. It includes copying information
directly from the Web or books without referencing the material; submitting joint coursework as
an individual effort.
Collusion is copying another student’s coursework; stealing coursework from another student and
submitting it as your own work.
Suspected plagiarism or collusion will be investigated and if found to have occurred will be dealt
with according to the College procedure
(For details on Plagiarism & Collusion please see the
Student Handbook).
3. Submission
a. Initial submission of coursework to the tutors is compulsory in each unit of the course.
b. The student must check their assignments on
ICON VLE with plagiarism software Turnitin to
make sure the similarity index for their assignment stays within the College approved level. A
student can check the similarity index of their assignment up to
five times in the Draft
Assignment submission point
located in the home page of the ICON VLE.
c. All Final coursework must be submitted to the
Final submission point into the Unit (not to
the Tutor).
The student would be allowed to submit only once and that is the final
submission.
d. Any computer files generated such as program code (software), graphic files that form part of
the coursework must be submitted as an attachment to the assignment with all documentation.
e. Any portfolio for a Unit must be submitted as an attachment in the assignment
4. Good practice
a. Make backup of your work in different media (hard disk, memory stick, etc.) to avoid distress
due to loss or damage of your original copy.
5. Extension and Late Submission
a. If you need an extension for a valid reason, you must request one using an Exceptional
Extenuating Circumstances (EEC) form available from the Examination Office and ICON
VLE. Please note that the tutors do not have the authority to extend the coursework
deadlines and therefore do not ask them to award a coursework extension. The completed
form must be accompanied by evidence such as a medical certificate in the event of you
being sick, and should be submitted to the Examination Office.
b. Late submission will be accepted and marked according to the College procedure. It should
be noted that late submission may not be graded for Merit and Distinction.
c. All late coursework must be submitted to the
Late submission point into the unit (not to
the Tutor) in the ICON VLE.
A student is allowed to submit only once and that is also
treated as the final submission.
d. If you fail in the Final or Late submission, you can resubmit in the Resubmission
window
.
Assignment Brief – continued
7

6. Submission deadlines
Final Submission date:
Late Submission date:
Online to the ICON College VLE
04-09 January 2021
11-16 January 2021

Glossary:
Analyse:
Break an issue or topic into smaller parts by looking in depth at each part. Support each
part with arguments and evidence for and against (Pros and cons). Break something down into its
components; examine factors methodically and in detail to recognise patterns by applying concepts
and making connections to predict consequences.
Apply: Use a particular method/technique to solve a problem
Critically Evaluate/Analyse: When you critically evaluate you look at the arguments for and
against an issue. You look at the strengths and weaknesses of the arguments.
Conduct: To do or carry out, to organise and perform a particular activity
Determine: Find a solution by argument, making clear your reasoning (e.g., determine the type of
event that has occurred, based on the data provided”) (application) or “Determine the most
appropriate course of action for the company, within the given constraints” (higher order skills).
Demonstrate: Show that you can do a particular activity or skill. Provide several relevant examples
or related evidence, which clearly support the arguments you are making.
Explain: When you explain you must say why it is important or not important.
Clarify a topic by giving a detailed account as to how and why it occurs, or what is meant by the use
of this term in a particular context.
Identify: When you identify you look at the most important points. Establish or indicate the origin,
nature or definitive character of something