Set  out  the main  criticisms  that have been leveled at McDonald’s in Europe. To what  extent  are these  criticism  likely  to be replicated in Asia? What difference can be  predicted?

Describe  and evaluate  the tactics  used by McDonalds in responding to their critics in  Europe?  Will these  work  to the same degree in Asia?

 

Should  McDonald’s offer healthy  alternatives to the same extent in all the countries in  which it operates  or just  those  where  it has been criticized in the past or is it expecting   further regulation ? What  if customers  overseas do not want healthy options?