Set out the main criticisms that have been leveled at McDonald’s in Europe. To what extent are these criticism likely to be replicated in Asia? What difference can be predicted?
Describe and evaluate the tactics used by McDonalds in responding to their critics in Europe? Will these work to the same degree in Asia?
Should McDonald’s offer healthy alternatives to the same extent in all the countries in which it operates or just those where it has been criticized in the past or is it expecting further regulation ? What if customers overseas do not want healthy options?