|Designed for:||Designed by:||Date:||Version:|
|Problem||Solution||Unique Value Proposition||Unfair Advantage||Customer Segments|
|Top 3 problems||Top 3 features||Single, clear and compelling message that states why you are different and worth buying
|Can’t be easily copied or bought
|Existing Alternatives||Key Metrics||High-Level Concept||Channels||Early Adopters|
|List how these problems are solved today.||Key activities you measure||List your X for Y analogy
(e.g. YouTube = Flickr for videos)
|Path to customers||List the characteristics of your ideal customers.|
|Cost Structure||Revenue Structure|
|List your fixed and variable costs.
Customer acquisition costs
|List your sources of revenue.
Life Time Value
|Lean Canvas is adapted from The Business Model Canvas (www.businessmodelgeneration.com/canvas). Word implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0|