Introduction to Entrepreneurship

ENT101 Assessment 4 Brief Page 1 of 4

ASSESSMENT BRIEF
Subject Code and Title ENT101 Introduction to Entrepreneurship
Assessment Professional Development Plan
Individual/Group Individual
Length 1000 words (-/+ 10% or equivalent)
Learning Outcomes d) Identify personal challenges and develop a strategy for
personal development as an entrepreneur
Submission Due by 11:55pm AEST/AEDT Sunday of module 6.2 (week
12)
Weighting 25%
Total Marks 100 marks

Context
“He who fails to plan, plans to fail.” This saying has been attributed to several people in
history including American President Benjamin Franklyn, British Prime Minister Sir Winston
Churchill, among others. Regardless of its author, the saying explains the importance of
taking what you have learned about yourself in the business/entrepreneurial context, and
building a plan to be successful in these situations in the future. A plan is about taking action
in achievable and measurable steps. But, having prepared a plan, how do you know if it is
sound? Who in your trusted professional networks would review it and give you honest and
critical feedback?
This assessment requires you to prepare a professional development plan taking into
account the self-analysis you conducted in your professional capability assessment
(assessment 3). In developing your development plan, you are required to identify
professional networks and/or trusted mentors who will provide you with valuable critical
feedback.
Instructions:
To develop your development plan, you must meet the following requirements:
1. Title of your professional development plan.
Describe the main focus of your plan in your own words, e.g. ‘This plan is designed to
develop my goals, methods and Key Performance Indicators for my professional
development as an entrepreneur’.

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2. Identify the ‘5 achievable and measurable steps’ in your professional development
plan, as covered in modules 5.2 and 6.2.
3. Present your 5 steps in a table or a diagram. You may use the professional
development plan example template provided in the assessment resources in
Blackboard, or develop your own to cover the same 5 steps.
4. Identify 1 SMARTT Goal for each step, and outline the personal challenges each goal
will address.
5. Specify the methods you will use to achieve your identified goals. Provide a
minimum of 1 method per goal.
6. Propose your Key Performance Indicators (KPI) that will show how you intend to
evaluate your progress in achieving your goals. Provide a minimum of 1 KPI per goal.
7. Identify at least 2 professional networks/specific mentors who could review your
plan and provide feedback.
8. Design 5 indicative questions you would pose to your reviewers and add these to
your plan. Include feedback received from any reviewers.
9. Establish indicative timelines for each step and goal in your professional
development plan.
Submission Instructions:
Submit your Professional Development Plan via the assessment link in the main navigation
menu in ENT101 Introduction to Entrepreneurship.
The learning facilitator will provide feedback via the Grade Centre in the LMS portal.
Feedback can be viewed in My Grades.
The below learning rubric guides the marker when awarding marks for your Professional
Development Plan. You should use this rubric to review your assessment task prior to
submission, ensuring there is nothing you have missed.

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Learning Rubric: Assessment 4- Professional Development Plan

Assessment
Attributes
Fail (Unacceptable)
0-49%
Pass
(Functional)
50-64%
Credit
(Proficient)
65-74%
Distinction
(Advanced)
75 -84%
High Distinction
(Exceptional)
85-100%
Knowledge and
understanding of
own challenges in
becoming a
successful
entrepreneur, and
strategy
development to
overcome them.
40%
Limited
understanding of
required concepts
and knowledge
Key components of
the assessment task
are not addressed.
Knowledge or
understanding of the
challenges or gaps
Prepares an action
plan supporting
professional
development to cover
some challenges or
gaps.
Thorough knowledge or
understanding of
challenges or gaps.
Prepares an action plan
that supports
professional
development covering
all identified challenges
or gaps.
Highly developed
understanding of the
challenges or gaps.
Prepares an action plan
that supports
professional
development covering
all identified challenges
or gaps and highly
developed SMARTT
goals.
A sophisticated
understanding of the
challenges or gaps.
Prepares an action
plan that supports
professional
development covering
all identified
challenges or gaps and
sophisticated SMARTT
goals and Key
Performance
Indicators.
Demonstrates a vision
of their plan for
entrepreneurship.
Application of new
knowledge around
professional
networks and
reviews.
Limited identification
of appropriate
professional
networks.
Identification of
appropriate
professional networks.
Well-developed
identification of
appropriate professional
networks.
Thoroughly researched
and identified highly
appropriate
professional networks.
Highly sophisticated
identification of
appropriate
professional networks.

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30% Review questions
inadequate to
achieve outcomes.
Unable to identify
networks.
Review questions
adequate to achieve
some outcomes.
Review questions
designed to achieve
critical feedback
outcomes.
Review questions
designed and qualified
to achieve critical
feedback outcomes.
Demonstrates an
understanding of the
value of strong
networks.
Review questions
designed and qualified
to achieve critical
feedback outcomes
with demonstration of
feedback achieved and
incorporated.
Demonstrates a strong
value of networks and
mentors.
Effective
communication
utilising business
strategy and
planning tools
30%
Planning tools do not
meet business
standards.
Limited exploration of
planning tool sets.
Planning tools are
adequate and meet
business standards.
Planning tools are
selected to thoroughly
cover all areas and meet
business standards.
Demonstrates an
understanding of the
value of planning tools
for entrepreneurs.
Planning tools are
selected to thoroughly
cover all areas and
meet business
standards.
Information,
arguments and
evidence are very well
presented in the
business strategy for
the professional
development plan; the
presentation is logical,
clear and well
supported by evidence.
Sophisticated planning
tools including
graphics, charts and
diagrams are selected
to thoroughly cover all
areas and meet
business standards.
The business strategy
for the professional
development plan is
logical, persuasive, and
well supported by
evidence,
demonstrating a clear
flow of ideas and
arguments.