Innovation and Commercialisation

ICON COLLEGE OF TECHNOLOGY AND MANAGEMENT
Pearson BTEC HND in Business
Unit 8: Innovation and Commercialisation (RQF)
Assignment Brief
Session: February 2022

Programme title TNA67 Pearson BTEC HND in Business (RQF)
Unit number and title Unit 8 Innovation and Commercialisation
Unit Type Optional
Unit Level and Credit
Value
Level 5 15 Credit
Assessor (s) Dr Walter Gunetilleke, Dr Mahnaaz Siddiqui
Issue Date 14 March 2022
Final assignment
submission deadline
06 – June 2022
Late submission deadline 13 – 18 June 2022
The learners are required to follow the strict deadline set by the College
for submissions of assignments in accordance with the BTEC level 4–7
submission guidelines and College policy on submissions.
Resubmission deadline TBA
Feedback In-class feedback will be available from draft submissions on a task-by
task basis as a formative assessment as well as summative feedback in
the form of initial submission.
Final feedback will be available within 2 weeks of the assignment
submission date.

 

General
Guidelines
The work you submit must be in your own words. If you use a quote or an
illustration from somewhere you must give the source.
Include a list of references at the end of your document. You must give all
your sources of information.
Make sure your work is clearly presented and that you use correct grammar.

 

Internal verifier Dr Walter Gunetilleke
Signature (IV of the
brief) *
[email protected] Date 7/03/22

Assignment Brief – continued
2
ICON College of Technology and Management
Pearson BTEC HND in Business (RQF)
Unit 8: Innovation and Commercialisation
Session: February 2022
Coursework
Recommended Word limit: 3,500–4,500
This Unit will be assessed by assignment.
You are strongly advised to read “Preparation guidelines of the Coursework
Document” before answering your assignment.
ASSIGNMENT
Assignment Context and Scenario:
A UK-based organisation of your choice wants to introduce new products into its existing
market due to increasing demand. The Innovation Manager has studied the market for
growth and potential profitability and is convinced that the organisation should certainly
develop new products. Your chosen organisation’s competitors are currently engaged in
developing new products, so developing new products is a must in this industry. In fact, the
UK market is increasingly becoming competitive.
You have been hired as an innovation consultant to evaluate the situation and present
recommendations on how the company should move forward with developing new
products. Your answer should be in form of a business report format to be presented to the
Innovation Manager. The business report should:
1. Investigate how innovation is sourced and supported within different types of organisations.
2. Explore the processing of different types of innovation within organisations
3. Apply the process required to commercialise innovation within an organisation.
4. Evaluate the range of methods for protecting innovation within organisations.

Assignment Brief – continued
3
What you must do
The following issues are required to be carried out:
LO1 Investigate how innovation is sourced and supported within different types of organisations
For your chosen organisation to see the benefits of new products, discuss the ways in which
different organisations source and foster innovation, using specific examples. You are required to
analyse the ways in which innovation is sourced and supported within different organisation
environments and cultures.
LO2 Explore the processing of different types of innovation within organisations
You are required to differentiate between different types of innovation and how they are processed
within organisations. You should also analyse how different types of innovation are successfully
processed within different organisation settings.
To further demonstrate your understanding of innovation, you should critically analyse how
innovation is successfully developed and embedded in different organisational contexts.
LO3 Apply the process required to commercialise innovation within an organisation
To demonstrate your understanding of the innovation, produce a detailed business case for
innovation for an organisation, including risks, benefits and ways to access funding. You are
required to produce an evidence-based business case analysis for innovation that emphasises the
business value for potential investment.
LO4 Evaluate the range of methods for protecting innovation within organisations
Using your organisation, evaluate the different tools that it can use to develop, retain and protect
knowledge and intellectual property. You are required to critically evaluate the different tools that
organisations can use to develop, retain and protect knowledge and intellectual property in the
context of the wider business environment. To further demonstrate your understanding of
innovation, you should produce a commercially driven business case for innovation, including an
action plan for development and methods for its successful protection in the context of the wider
business environment.

Assignment Brief – continued
4
Relevant Information
To gain a Pass in a BTEC HND Unit, you must meet ALL the Pass criteria; to gain a Merit, you must
meet ALL the Merit and Pass criteria; and to gain a Distinction, you must meet ALL the Distinction,
Merit and Pass criteria.

Learning Outcomes and Assessment Criteria
Pass Merit Distinction
LO1 Investigate how innovation is sourced and supported within
different types of organisations
P1 Discuss the ways in which different
organisations source and foster
innovation, using specific examples.
M1 Analyse the ways in
which innovation is sourced
and supported within
different organisation
environments and cultures.
LO1 and LO2
D1
Critically analyse how
innovation is successfully
developed and embedded in
different organisational contexts.
LO2 Explore the processing of different types of innovation within
organisations
P2 Differentiate between different types
of innovation and how they are
processed within organisations.
M2 Analyse how different
types of innovation are
successfully processed
within different organisation
settings.
LO3 Apply the process required to commercialise innovation within an
organisation
P3 Produce a detailed business case for
innovation for an organisation, including
risks, benefits and ways to access
funding.
M3 Produce an evidence
based business case
analysis for innovation that
emphasises the business
value for potential
investment.
LO3 and LO4
D2
Produce a commercially
driven business case for
innovation, including an action
plan for development and
methods for its successful
protection in the context of the
wider business environment.
P5 Compare the performance of an
organisation over time using financial
ratios.
LO4 Evaluate the range of methods for protecting innovation within
organisations.
P4 Evaluate the different tools that
organisations can use to develop, retain
and protect knowledge and intellectual
property.
M4 Critically evaluate the
different tools that
organisations can use to
develop, retain and protect
knowledge and intellectual
property in the context of the
wider business environment.

Assignment Brief – continued
5
Relevant Information
Guide to student
1. Preparation guidelines of the Coursework Document
a. All coursework must be proof-read.
b. Document margins must not be more than 2.54 cm (1 inch) or less than 1.9cm (3/4 inch).
c. The assignment should be in a formal business style using single spacing and font size 12.
d. Standard and commonly used type face such as Arial should be used.
e. All figures, graphs and tables must be numbered.
f. Material taken from external sources must be properly referenced using the Harvard
referencing system.
g. You should provide references using the Harvard referencing system.
h. Do not use Wikipedia as a reference.
2. Plagiarism and Collusion
Any act of plagiarism or collusion will be seriously dealt with according to the College
regulations. In this context the definitions and scope of plagiarism and collusion are
presented below:
Plagiarism is presenting somebody else’s work as your own. It includes copying information
directly from the Web or books without referencing the material; submitting joint coursework
as an individual effort.
Collusion is copying another student’s coursework; stealing coursework from another
student and submitting it as your own work.
Suspected plagiarism or collusion will be investigated and if found to have occurred will be
dealt with according to the College procedure
(For details on Plagiarism & Collusion
please see the Student Handbook).
3. Submission
a. Initial submission of coursework to the tutors is compulsory in each unit of the course.
b. The student must check their assignments on
ICON VLE with plagiarism software Turnitin to make
sure the similarity index for their assignment stays within the College approved level. A student can
check the similarity index of their assignment three times in the
Draft Assignment submission point
located in the home page of the ICON VLE.
c. All Final coursework must be submitted to the
Final submission point into the Unit (not to the
Tutor).
The student would be allowed to submit only once and that is the final submission.
d. Any computer files generated such as program code (software), graphic files that form part of the
coursework must be submitted as an attachment to the assignment with all documentation.
e. Any portfolio for a Unit must be submitted as a hardcopy to examination office.
f. The student must attach the tutor’s feedback from the First submission in between the cover page and
the answer in the case of Resubmission.
4. Good practice
a. Make backup of your work in different media (hard disk, memory stick, etc.) to avoid distress for loss
or damage of your original copy.
5. Extension, Late Submission and Resubmission
a. If you need an extension for a valid reason, you must request one using an Exceptional Extenuating
Circumstances (EEC) form available from the College examination office and ICON VLE. Please note
that the tutors do not have the authority to extend the coursework deadlines and therefore do not ask
them to award a coursework extension. The completed form must be accompanied by evidence such
as a medical certificate in the event of you being sick, and should be submitted to the Examination
Office.
b. Late submission will be accepted and marked according to the College procedure. It should be noted
that late submission may not be graded for Merit and Distinction.
c. All late coursework must be submitted to the
Late submission point into the unit (not to the Tutor)
in the ICON VLE.
A student is allowed to submit only once and that is also treated as the final
submission.
d. Only one opportunity will be given for reassessment (resubmission) will be permitted and the
Assignment Brief – continued
6
assessment will be capped at Pass for the unit. In addition, no resubmission will be allowed
in any component of the assessment for which a Pass grade or higher has been achieved.
e. Repeat Units – A student who has failed to achieve a Pass in both Final/Late submission
and in the Resubmission must retake the unit the full attendance and payment of the unit
fee. The overall unit grade for a successfully completed repeat unit is capped at Pass for
that unit. Units can only be repeated once.
6. Submission deadlines Online to the ICON College VLE
Final Submission date: 06 – 11 June 2022
Late Submission date: 13 – 18 June 2022
Glossary:
Analyse:
Identify separate factors, say how they are related and how each one contribute to the
topic.
Critically analyse: When you critically analyse you look at the arguments for and against an issue.
You look at the strengths and weaknesses of the arguments.
Critically evaluate: Point out differences which are particularly significant.
Differentiate: The state of being strikingly different from something else, typically something in
juxtaposition or close association. Point out the differences between at least two phenomena.
Evaluate: review the information then bring it together to form a conclusion. Give evidence of each
of your views or statement.
Explain: Set out in detail the meaning of something, with reasons. More difficult than describe or
list; it can help to give an example to show what you mean. Start by introducing the topic then give
the ‘how’ and ‘why’ OR provide details and give reasons and/or evidence to clearly support the
argument you are making.
Discuss: Give a detailed account including a range of views or opinions, which include contrasting
perspectives.
Produce: To make, create or form something. Put together, assemble. leads to an outcome/ result.