Independent Critical Analysis Project

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Context
In this capstone subject, students have the opportunity to demonstrate the core attributes of written
communication, information literacy, synthesis of complex information, and logical and critical
thinking. This is achieved by completing a substantive piece of analysis, supported by research and
based on experiential learning, to achieve the analysis of an actual business problem.
This subject enables students to independently undertake a research project based on the analysis of
an actual business problem that holds relevance to the hospitality industry. Students will submit a
research report based on the finalised and approved research proposal in BRH606 Business Research
for Hoteliers.

ASSESSMENT 2 BRIEF
Subject Code and Title IAP607 Independent Critical Analysis Project
Assessment Group consultancy report
Individual/Group Group (3 max.)
Length 4,000 – 5,000 words (+/- 10%)
Learning Outcomes This assessment addresses the following Subject Learning
Outcomes:
a) Critically reflect upon and apply disciplinary methods and
approaches in the design of the hotel analysis.
b) Critically review the literature as it applies to the hotel
analysis.
c) Collect and synthesise data using appropriate consultancy
tools.
d) Critically reflect upon and interpret information to reach
meaningful conclusions and make recommendations.
e) Communicate the hotel analysis in appropriate academic
language and structure.
Submission Due by 11.55pm ACST/ACDT/AEST/AEDT Friday of Week 9
Weighting 50%
Total Marks 100 marks

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Task Instructions
Each project has its own individual characteristics therefore the following is provided as a general
guide to structuring a final report. If you feel you need to structure your report in a way that is very
different to the general structure outlined below, please discuss it with your lecturer before
proceeding.
Abstract (approx. 150- words, not included in the word count, numbered as Page i).
Research problem and context
Research methods
Main findings
Implications
Limitations and recommendations for future research
Table of Contents (not included in the word count, numbered as Page ii).
Each heading should correspond to a page number. Use the Table of Content function in Word
to create this.
List of Tables and Figures (not included in the word count, numbered as Page ii).
Only required if you have tables or figures in your report.
List of Appendices (not included in word count, numbered as Page ii)
1. Introduction (10% – approx. 400 words, numbered as Page 1).
Background to the research, including the research problem.
Include essential information about the firm.
Research aim and objectives.
Significance of the research – What is important about this research? What benefit will it
bring to the business and/or advancement of theoretical knowledge?
Scope of the report – This section explains what will be covered in the report. State the
major sections and sub- sections of your report (tell the reader what is to come).
2. Literature Review (15% – approx. 600 words)
The literature review, drawn from relevant and credible sources, should demonstrate a strong
understanding of relevant concepts to your chosen the research problem for this project. Literature
reviews synthesis a significant amount of information while engaging critically (e.g., raising critiques
about previously published work) with the content. Your literature review must identify a gap and
how your research problem is positioned against existing theoretical knowledge and state why your
research is relevant.
Ensure that all sources of information are referenced and citations are used in-text. To supplement 12
quality and relevant academic references, credible industry sources can be added to contextualise the
industry environment of your identified business situation, strengthen your argument about the topic
and evaluate relevant industry knowledge. Credible industry sources include industry publications,
company reports including those of competitors, credible newspaper articles, and secondary data sets

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from the ABS, Tourism Australia, Tourism NSW, World Tourism Organisation, national tourist offices
(NTOs). Your literature review should make it clear the relevance and value of the research you
completed (this is often achieved through a clear articulation of the research gap).
3. Methodology (25% – approx. 1000 words)
Write in the past tense. Clearly explain how you have collected primary data to complete your project.
It is important that all decisions are clearly identified,
justified and supported by literature.
Introduction: Give a brief introduction to this section of the report
Research Methodology: Detailed explanation of the methodology and theoretical background
to the research. Justification for methodological decisions.
Population and Sample: Detailed description of population and sample and sampling
technique.
Data Collection: Description and justification of data collection methods. Any issues
encountered and how they were dealt with.
Data Analysis: Detailed description of data analysis processes and procedures. What process,
tools, software and/or tests you used.
Measures of Good Research: Justify the quality of your research by describing the criteria
(e.g., reliability, validity, transferability, etc.) and strategies (e.g., triangulation, reflexivity
member checking, etc.)
Limitations: discuss the limitations you experienced in conducting your research. How has this
impacted the quality of your research?
4. Findings and discussions (35% – approx. 1400 words)
Present a clear and logical outline of the key findings. In the discussion, demonstrate how your findings
relate to your research objectives or questions. Provide data to evidence the findings you have
derived. Support your argument with citations from the literature (academic and industry). Make sure
it is clear what information comes from your investigation and what comes from other research.
5. Conclusion and Recommendations (15% – approx. 600 words)
Conclusion:
Make reasonable and/or logical conclusions because of the research you have conducted. This can be
organised by the suggestions that following or in a way that best fits the study you have conducted.
Some examples of what to address are:
A brief summary of your research project including the value/justification
Responses to research objectives – How did your research respond to the research question
and to each of the objectives?
Recommendations:
Using bullet points, make recommendations that can be directly derived from the study you have
conducted
From your study, what solutions can you recommend for the business problem you first
identified?
How can hotel businesses or the hotel industry use the knowledge you have gained from
conducting this study?

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What areas of research or new research question would you recommend be pursued next?
Ensure that your recommendations are feasible (that they are affordable and practical for the
hotel/business to implement).
References (not included in the word count)
The references you employ will be assessed for their quality (e.g., credible academic sources)
and relevance to your topic (e.g., articles that relate to the study topic, drawn from an
appropriate field, like hospitality, hotel management, tourism, leisure, and/or come from a
relevant or relatable context such as the same or similar country of study)
Provide a full reference list using APA 7th edition Academic Writing Guide referencing style.
Students must refer, in text, to a minimum of 12 academic sources (e.g., journal articles or
academic texts), plus additional industry reports, as required.
It is likely you will have 24+ references in this project since you are expected to expand on
the material from a BRH606 final research proposal in this course.
Appendices (not included in the word count)
Depending on the methodology, please include the following in appendices:
Data collection tool – survey questionnaire/interview questions/observation protocol.
Transcript of interview with key informant.
Interviewee consent form (de-identified).
Results analysis: Tables/graphs (if they are not embedded in the text).
Each appendix must start on a fresh page and be numbered A, B, C or 1, 2, 3. All appendices must be
referred to within the body of the work.
Group Contract and Peer Evaluation Instructions
At the beginning of the term/project:
All students taking part in a group assessment should draw up and sign a group contract using
the template provided on Blackboard, in the Assessments section. This step should be
completed at least two weeks prior to your assessment due date. Your Learning Facilitators may
ask to review the contracts when deemed necessary (for example, when there is a lack of
progress or conflict among group members).
During the project:
You should keep records of communication and drafts. Any serious concerns about individual
group member’s contribution should be brought to the attention of your Learning Facilitator as
soon as they occur or at least two weeks before the due date, whichever is earlier.
At the end of the project/assessment submission:
When submitting your group assessment, you are required to attach the group contract as an
appendix of your submission. You are reminded not to ‘recycle’ (self-plagiarise) contracts from
other assessments. Sections on deliverables, timeline and expectations, in particular, should be

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unique to each assessment or project. Self-plagiarism constitutes a breach of Academic Integrity
and can lead to penalties to the assessment or subject.
The group contract accounts for 10% of your assessment grade, as indicated in the marking
rubric. The group contract will be assessed based on its effectiveness in stipulating targets, plans
and expectations. It should be clear, realistic and appropriate for the nature of the project.
A peer evaluation form is available on Blackboard in the Assessments section. This can be used
when you feel there was unequal or unfair contribution from other group member(s) which you
would like to raise with your Learning Facilitator. You must provide clear supporting evidence
(e.g. records of communication and drafts) and email it to your Learning Facilitator together with
a completed peer evaluation form by the assessment due date. Otherwise, the allegations will
be dismissed.
If you have been accused of not contributing equally or fairly to a group assessment, you will be
contacted by your Learning Facilitator and given three working days to respond to the allegation
and provide supporting evidence. If there is no response within three working days of contact,
your Learning Facilitator will determine an appropriate mark based on the evidence available.
This may differ from the mark awarded to your group members and would reflect your
contribution in terms of quantity and quality of work.
Submission Instructions
1. To be submitted as an MS Word file according to the submission deadline stated on Page 1.
2. A TUA Group Assignment Cover Sheet is to be attached to your submission.
3. Only one copy of the report is to be submitted, with names of all group members listed on the
cover sheet.
4. A minimum of 12 credible sources including academic journal articles, textbooks and supporting
industry/professional references. Of these 12 sources, a minimum of 8 academic references are
required. Lecture notes are unacceptable as a form of research.
5. All referencing (in-text referencing and reference list) must be in accordance with the APA 7
th
edition Academic Writing Guide available on Blackboard.
6. A Torrens University Australia peer evaluation form
MUST be completed and submitted to your
lecturer, by the means designated by them, no later than the presentation day.
7. See marking rubric attached at the end of this document. You do not need to attach this rubric to
your submissions.
Academic integrity declaration
All students are responsible for ensuring that all work submitted is their own and is appropriately
referenced and academically written according the Academic Writing Guide. Students also need to
have read and be aware of Torrens University Australia Academic Integrity Policy and Procedure and
subsequent penalties for academic misconduct. These are
viewable online.
Students also must keep a copy of all submitted material and any assessment drafts.

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Assessment Rubric

ASSESSMENT CRITERIA FAIL
(UNACCEPTABLE)
0-49%
PASS
(FUNCTIONAL)
50-64%
CREDIT
(PROFICIENT)
65-74%
DISTINCTION
(ADVANCED)
75 -84%
HIGH DISTINCTION
(EXCEPTIONAL)
85-100%
RESEARCH CONTEXT &
RESEARCH OBJECTIVES
Content, audience and
purpose of the
assignment
10%
Demonstrates no awareness
of context and/or purpose of
the assignment.
Key components of the
assignment are not
addressed.
Demonstrates limited
awareness of context and/or
purpose of the assignment
Demonstrates consistent
awareness of context
and/or purpose of the
assignment.
Demonstrates an advanced and
integrated understanding of
context and/or purpose of the
assignment.
Consistently demonstrates a
systematic and critical
understanding of context and
purpose of the assignment.
LITERATURE REVIEW &
GAP IN KNOWLEDGE
Uses and explains
concepts and theories
that are relevant to the
research topic.
10%
Limited understanding of
required concepts and
knowledge
Displays knowledge or
understanding of the field or
discipline.
Resembles a recall or summary
of key ideas.
Often confuses assertion of
personal opinion with
information substantiated by
evidence from the
research/course materials.
Demonstrates thorough
knowledge or
understanding of the field
or discipline(s). Supports
personal opinion and
information substantiated
by evidence from the
research/course materials.
Demonstrates a capacity to
explain and apply relevant
concepts.
Demonstrates a highly developed
understanding of the field or
discipline(s).
Discriminates between assertion
of personal opinion and
information substantiated by
robust evidence from the
research/course materials and
extended reading.
Well demonstrated capacity to
explain and apply relevant
concepts.
A sophisticated understanding of
the field or discipline(s).
Systematically and critically
discriminates between assertion
of personal opinion and
information substantiated by
robust evidence from the
research/course materials and
extended reading.
Mastery of concepts and
application to new
situations/further
learning.
METHODOLOGY
Explanation of key
methodological concepts
such as research approach
and design, collection of
primary data as well as
analysis and treatment of
primary data
15%
Limited understanding of
methodological concepts
with poor application to the
research.
Concepts are appropriately
applied although some have
been misunderstood or were
not clearly explained.
Demonstrates a capacity to
explain and apply relevant
methodological concepts to
the research.
Demonstrates a good capacity to
explain and accurately apply
relevant methodological
concepts to the research.
Mastery of concepts and
accurate application to the
research.

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FINDINGS AND
DISCUSSIONS
30%
Limited explanation of the
findings and discussions.
Findings and discussions are
appropriately presented, but
some have been
misunderstood or are not
clearly explained.
Demonstrates the ability to
interpret findings and
present discussions
accordingly.
Demonstrates the ability to
accurately interpret findings and
present relevant discussions.
Student is able to compare
findings against literature and
addresses the research
objectives.
Demonstrates the ability to
accurately interpret findings.
Strong use of the existing
literature to create discussions
and support findings. Research
addresses all research objectives
accordingly.
CONCLUSION AND
RECOMMENDATIONS
15%
Implications, limitations and
recommendations for future
research were poorly
addressed.
Implications, limitations and
recommendations for future
research were addressed,
although not always clear and
logical.
Implications, limitations
and recommendations for
future research were
clearly and logically
addressed.
Implications and limitations of
the research were critically
reflected upon.
Relevant recommendations
subsequently proposed for future
research.
Implications and limitations of
the research were critically
reflected upon, in relation to the
research context. Relevant
recommendations for future
research were proposed for the
enhancement of theoretical and
practical knowledge.
REFERENCES
Quality of references
Correct citation of key
resources and evidence
10%
Demonstrates inconsistent
use of good quality, credible
and relevant resources to
support and develop ideas.
Demonstrates use of credible
and relevant resources to
support and develop ideas, but
these are not always explicit or
well developed.
Demonstrates use of high
quality, credible and
relevant resources to
support and develop ideas.
Demonstrates use of good
quality, credible and relevant
resources to support and develop
arguments and statements.
Shows evidence of widened
scope by sourcing evidence
within the organisation.
Demonstrates use of high-quality,
credible and relevant resources
to support and develop
arguments and position
statements.
Shows evidence of widened
scope by sourcing evidence
within and outside the
organisation.
GROUP CONTRACT
10%
The group contract has been
poorly completed. Targets,
plans and expectations have
not been clearly defined and
are not achievable.
The group contract has not
been completed or
submitted.
The group has partially
completed the contract. Some
targets, plans and performance
expectations have not been
identified and clearly defined.
Some targets, plans and
performance expectations are
not achievable. Roles are not
always clear.
The group has completed
the contract. The group
contract contains
somewhat clear, precise
and achievable targets and
plans. It also stipulates
performance expectations
for each group member or
role.
The group has thoroughly
completed the contract. The
group contract contains well
thought out targets, plans and
performance expectations. There
are clear explanations in relation
to performance expectations for
each group member or role.
The group has completed the
contract to an exceptional level.
The group contract contains
clear, precise and achievable
targets and plans which are
detailed and well justified. There
are clear and well- structured
explanations in relation to
performance expectations for
each group member or role.

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The following Subject Learning Outcomes are addressed in this assessment
SLO a) Critically reflect upon and apply disciplinary methods and approaches in the design of the hotel analysis
SLO b) Critically review the literature as it applies to the hotel analysis
SLO c) Collect and synthesise data using appropriate consultancy tools
SLO d) Critically reflect upon and interpret information to reach meaningful conclusions and make recommendations
SLO e) Communicate the hotel analysis in appropriate academic language and structure