Implementing a New Technology

BSBLDR602 Task 5
Capital College
RTO: 41593 | CRICOS: 03537J | ACN: 606 797 611 | ABN: 16 606 797
Implementing a New Technology
1. Use a search engine to research and identify some benefits of a Customer Relationship Management system.
2. Currently, details of new customer leads that the business development team meet on the road OR derive from the
company’s e-commerce website, are recorded in paper files by the Sales & Marketing team. The Business Development Team
also derive information from the transaction details of purchases recorded in the company’s accounting system. Describe how
integrating a CRM with both the ecommerce website and the accounting system could improve procedures for
D&N Printing.
3. With regard to facilitating the integration of a new technology, identify six typical challenges of integrating a new technology.
HINT: Refer to your Learner Guide.
4. Refer to the
D&N Printing organisational chart and identify the key stakeholders who should work together to assist with a
transition to a CRM system which will integrate with the website, the accounting system and replace the paper filing
.
5. Again refer to the organisational chart. Identify by role those who will need training to use a new CRM system?