l customers. Providing service has a significant effect on the value chain as customers play a role in a unique way compared to other industries. See if you can determine what that role is. You may wish to think about how and why eHarmony generates revenue. The case may seem outdated, but it provides one of the best examples of this special role/aspect, one of the many reasons we continue to analyze this this case and industry. Another area for comparison is the role of an influential leader. Some of the assigned questions address eHarmonyâ€™s leader. In addition, at least one significant ethical question looms over the case and this company. Feel free to address the ethics of the industry as a whole or of eHarmony specifically as an adjunct to your post topic. Love for sale? Not really. Food for thought, definitelyâ€¦happy reading! ps – An asideâ€¦those of you involved in providing or managing healthcare services may see customers defined in a different way, because of the unique nature of healthcare. Customer in the US healthcare setting is defined often by who pays the bill (or determines the rules of payment). Patients are the beneficiaries of protocols and arrangements of customers. Customers can include insurers, governments, other health service providers, charitable organizations, NGOs, and patients/consumers (e.g. cash or partial cash-paying customers). Weâ€™d need to evaluate the value chain from the perspective of each of these customers for a proper perspective as activities important to a major insurer may be quite different from government payer like Medicare. Feel free to discuss such differences in your post, if appropriate.