HOTEL LEADERSHIP PLAN

ASSESSMENT 3 – HOTEL LEADERSHIP PLAN
Preparation directions and notes
Page [1] BMIHMS 2021
Table of Contents
Assessment Plan, Research, Referencing & Grammar …………………………………………………………………………….. 1
Content of Assessment Part 3 ………………………………………………………………………………………………………………. 1
Part A ………………………………………………………………………………………………………………………………………………… 1
Part B ………………………………………………………………………………………………………………………………………………… 2
Written Report style and format …………………………………………………………………………………………………………….. 2
Researching the report topic …………………………………………………………………………………………………………………. 3
Developing the hotel leadership plan ……………………………………………………………………………………………………… 4
Hotel leadership plan……………………………………………………………………………………………………………………………. 5
Executive Summary, Introduction and Conclusion …………………………………………………………………………………… 5
Sample assessment plan ……………………………………………………………………………………………………………………… 6
Assessment Plan, Research, Referencing & Grammar
Please refer to Assessments 1 and 2 Preparation directions and notes as guidelines for these
areas as they have been included in previous assessment instructions.
Content of Assessment Part 3
The first thing is to note that this is a small group assessment, not an individual assessment.
You to need to arrange a team of up to 4 students – this is your responsibility to arrange the
group.
As this is a group submission, all members of the group are responsible for the final
submission and all group members will receive the same overall submission feedback
and grade. Therefore, you are required to work together as a leadership team, as would
happen in a hotel or hospitality environment.
Part A
Written Submission
Roles in the group
You are the executive team of a hotel or hospitality enterprise of your choice (should be
approved by your Learning Facilitator).
Your group will consist of a general manager and 3 department heads (these
departments can be chosen according to the situation you select).
The suggested approach is for all group members to contribute to the overall submission
rather than divide it into individual sections, although each ‘department manager’ will be
responsible for their own department and be overseen by the general manager who has
the final responsibility.
Assessment objective
ASSESSMENT 3 – HOTEL LEADERSHIP PLAN
Preparation directions and notes
Page [2] BMIHMS 2021
What is the objective of this assessment? The assessment objective is to put your leadership
skills into practice in a simulated situation that is very close to a real industry situation.
As such, while this is a crisis or emergency situation and relates closely to contingency and
situational leadership (Topic 5), you should be using all of the leadership skills and knowledge
that you have learned in this subject (from Topic 1 to Topic 9) and applying them in this hotel
leadership plan.
Part B
Group Presentation
All group members will be required to simulate a presentation of their report to their CEO and
Hotel Executive Team. The presentation will take 20 minutes and can be captured on a
PowerPoint Presentation (maximum 5 slides). This presentation will take the form of an
Introduction, Background on the issue, the Leadership Actions to be undertaken and the
Recommendations for implementation. This follows the format of the Written Report in Part A.
This is a shared responsibility, and it is expected that each team member can demonstrate their
capabilities as leaders of their departments. Students should also be prepared for an additional
5-minute interactive Question & Answer session with the Executive Team. This simulated
meeting will be assessed on their ability to demonstrate confidence and aptitude in their
understanding of the learning outcomes of the unit.
Written Report style and format
This is a full report format. Therefore, the report format should be:
Executive Summary
Table of Contents
Introduction
Body
Conclusion
Recommendations (this is your hotel leadership plan)
References
Appendices (if used)
Headings
You should use headings and sub-headings in the body of your report to highlight the key
sections – your assessment plan will help with this. (
Note: you do not need to number each
heading, just write the heading and/or sub-heading).
Graphs and charts
Relevant graphs and charts may be used but they MUST be clearly labelled and referenced
(below the graph or chart) the same as any other reference. Note: only use a graph or chart if it
directly relates to the topic. Do not include one because you think you should.

ASSESSMENT 3 – HOTEL LEADERSHIP PLAN
Preparation directions and notes
Page [3] BMIHMS 2021
You must also support it with text discussion to explain, do not just use the chart, diagram or
table to replace text.
Images
Do not include images (photos) in the body of the report – these can be included in the
appendices if you would like to include them.
How many words?
2,500 words. This is the maximum. Do not exceed it (up to 50 words is acceptable, but no more).
This includes the in-text references and headings, but does not include the Executive Summary,
Table of Contents, the reference list or any appendices (or the assessment cover sheet).
Please also note: your hotel leadership plan (table) is not included in this word count.
Researching the report topic
Read the requirements of the assessment brief. It is asking you to prepare a 2,500-word
leadership strategy and plan to provide leadership in a global hospitality situation.
You should identify a crisis, ethical or issues-based situation in a hospitality
environment, preferably a current or recent one (occurred in the past 5 years). You may
even predict a future situation based on hotel trends.
Examples of crisis, ethical and issues-based situations in current the hospitality
environment include (but you are not restricted to these):
• Medical pandemic (for example, SARS, MERS, COVID-19, food poisoning etc)
• Terrorism and/or political unrest
• Natural disaster (for example, cyclone/hurricane, flood, bushfire etc)
• Scandal or bad publicity
• Sustainability (for example, food waste, amenities, general waste etc)
• Commissions to online travel agents v. direct bookings
• Labour and workforce issues (eg. salaries, benefits, working conditions etc.)
• Transformation (for example, a major refurbishment including temporary closure,
like Raffles Hotel in Singapore; or significant new changes, like major new
technology systems or processes etc)
• New owners and/or new hotel brand
You are required to research your chosen situation and get as much background
information as possible about this situation in a hotel environment, including examples,
case studies, leader speeches and so on.
Remember to acknowledge your research with correct referencing!
ASSESSMENT 3 – HOTEL LEADERSHIP PLAN
Preparation directions and notes
Page [4] BMIHMS 2021
As I said earlier, this is a Master’s level subject, so extensive research will be expected, not just
one source. There should be plenty of discussion about crisis, ethical or issues-related situations
in industry publications such as HM Magazine, Hotel Online and so on.
Developing the hotel leadership plan
Demonstrate your understanding of the theory
You should include a section in your report that outlines some of the key theory related to
contingency and situational leadership, and most likely charismatic and transformational
leadership. Ethical leadership and social responsibility should also be considered, as well as
communication and possibly conflict resolution. It will depend on the situation you choose.
However, you are advised to consider what you have learned across all topics and to
demonstrate your overall understanding of leadership for global hospitality in a relevant and
appropriate way throughout your report.
Identify a crisis-related situation
Select one of the crisis, ethical or issues-related hotel situations from the list in the assessment
brief (and included above).
You can use your personal experiences of working in hotels, or you can research hotel examples
or case studies online.
Consider the situation from a whole hotel perspective
You should briefly discuss the impacts across the whole hotel, but focus on 2 or 3 key
departments depending on the number of people in your team.
Think about the impact that the crisis, ethical or issues-related situation might have on all
departments of the hotel. You do not need to find solutions for all departments for your leadership
plan, but you should identify 3 departments that are impacted the most, and each team member
can be the department head for one of these departments (note: the General Manager who
should coordinate the whole team).
For example, if you choose a typhoon situation, Engineering (for building damage),
Housekeeping (for cleaning up) and Front Office (for evacuating guests) might be the most
affected (or involved) in resolving the crisis, ethical or issues-related situation, so your leadership
plan might focus on these 3 departments. However, you might briefly mention the impact on the
food and beverage outlets as well in your discussion.
Put the theory into practice
The key for this assessment is to put all of your knowledge about leadership into practice,
therefore the focus of this assessment is on the practical (or real-life) outcomes, and not so
much the theory – although the theory is, of course, the foundation knowledge and you should
demonstrate that you do understand this.
Therefore, you are expected to produce a leadership plan for the hotel, working as an executive
team to lead the hotel through the crisis, ethical or issues-related situation that you decide on.

ASSESSMENT 3 – HOTEL LEADERSHIP PLAN
Preparation directions and notes
Page [5] BMIHMS 2021
As such, we are looking for practical ideas about leadership activities that you would undertake
and leadership behaviours, attitudes and styles that you would use in this crisis, ethical or issuesrelated situation.
Your leadership behaviours may vary between task-related and relationship-oriented, and
participative style and autocratic style – and you should explore these in your report to set a
framework for your leadership approach to this crisis, ethical or issues-related situation.
If you have attended one of the many webinars or online lectures about the recent COVID-19
situation given by hotel leaders, then you will have an understanding of how they might handle
a crisis, ethical or issues-related situation in a real-life way.
Hotel leadership plan
The end result of your report will be a 3-month leadership plan which will have many goals,
objectives, specific actions and timelines for leading the hotel team during and after the crisis,
ethical or issues-related situation.
Your hotel leadership plan should cover many departments (although some actions might apply
to all departments) and consider many stakeholders (such as staff, owners, suppliers and so
on).
You should also consider a range of leadership aspects including guest and staff safety,
resource support, emotional support, communications, cultural diversity, and so on.
Further, you should think about the legal, governance, human resources, publicity, financial,
ethical, social responsibility and cultural awareness (etc) aspects of the crisis, ethical or issuesrelated situation and your response.
Note: this doesn’t mean that you have to find an action for every one of these, but you should
think about your leadership plan in a broader sense than just operations.
The actions in the leadership plan should be specific and decisive, not vague and generic. This
would not be acceptable in a hotel situation.
You should use a table format for the hotel leadership plan. It is suggested that you use a plan
style similar to Assessment Part 2, which is incorporating the SMART goal approach to your
leadership plan with specific actions and timelines.
Remember, the key perspective in your hotel leadership plan is leadership.
Executive Summary, Introduction and Conclusion
These are often completed incorrectly by students. If you do not understand their purpose, then
please research what they are.
An Executive Summary is a simplified version of the whole report including key
recommendations (which is your hotel leadership plan). The objective of an Executive Summary
is that reader of the report can read the Executive Summary only and get a good understanding

ASSESSMENT 3 – HOTEL LEADERSHIP PLAN
Preparation directions and notes
Page [6] BMIHMS 2021
about the key points and recommendations. You might think of this as a mini-version of the
report, or an edited version of the report.
An Introduction should introduce the reason for the report, the main aspects that will be covered,
and then briefly discuss what the reader will learn from reading the report. It usually does not
include any referencing.
A Conclusion should summarise the key points that you made in the body of your report,
including the main theory and a brief summary of the key points that you made in your report.
Do not include NEW information or any references in a Conclusion. This is simply a summary of
previous information.
References
I urge to you to access and refer to the Torrens Australia APA Academic Writing and Referencing
Guide. I cannot stress this enough. Correct referencing is critical in academic writing.
The References section is not included in the word count.
Appendices
You may not have any appendices – however, if you have a chart or graph or a supplementary
document (such as a case study from a real hotel crisis situation) that are important but not
critical and might use valuable words, then you can place these into the Appendices section at
the end. These are not included in the word count.
If you do place an item in the Appendices (which is plural for Appendix), you should name each
one Appendix 1, Appendix 2 etc and put them on separate pages. Then in the body of your
report you can note the Appendix number so the reader can look it if they want more information
– for example,
refer to Appendix 1 for more details.
An appendix item (if used) is referenced exactly the same as a normal referenced item.
Sample assessment plan
This is a guide only, you write your own assessment plan – note: these word counts are
suggestions only so that you can plan your report – they are not what I expect.
Your submission may have the following structure:
Executive Summary (not included in the word count)
Table of Contents (not included in the word count)
Introduction (100 words)
Summary of the situation (what, who, where) (400 words)
Key issues relating to the situation (eg. impact on different departments)
Hint: consider various aspects including governance, legal, financial, human
resources, operations, ethical etc)
(850 words)
Leadership approach (theoretical and practical) (300 words)
ASSESSMENT 3 – HOTEL LEADERSHIP PLAN
Preparation directions and notes
Page [7] BMIHMS 2021
Overview of solutions (consider various stakeholders) (750 words)
Conclusion/summary (100 words)
3-month leadership plan (table format with SMART goals) (not included in the
word count)
References (not included in the word count)
Appendices (if any required) (not included in the word count)
Note: your plan and the word count for each section will depend on the situation that you choose,
but hopefully this example shows the planning process for a good report.
Final word
Always remember, we are looking for you to demonstrate your deeper level of understanding of
the subject topics in your report – evidence of superficial understanding or discussion will be
marked lower. High-level discussion is expected at Master’s level.