GLOBAL SUPPLY CHAIN STRATEGY

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Instructions to Student


Answer all questions.
Deadline of submission:
7 Jun 2022 (23:59 Hrs)
The marks received on the assignment will be scaled down to the actual weightage
of the assignment which is 40% Marks.
Formative feedback on the complete assignment draft will be provided if the draft is
submitted at least 10 days before the final submission date through email.
Feedback after final evaluation will be provided by

Module Learning Outcomes
The following LOs are achieved by the student by completing the assignment successfully
1. Acquire the knowledge of state of art of Strategy development.
2. Discuss and report problems and solutions on SC Strategy topics.
Assignment Objective
Be able to apply theory to practice in familiar and unfamiliar situations, Explaining and reasoning,
interpreting ideas, skimming information through documents and make sense of information and
to make the appropriate connections, Communicate ideas and opinions in writing.
Task
Supply Chain Case Study: the Executive’s Guide
http://www.supplychainopz.com/2014/06/supply-chain-case-study.html
1. Fashion Supply Chain
Supply Chain of fashion industry involves a time based competition. Many customers have the unique
product needs but a competition is very fierce because of the low barriers of entry. Many new players try
to offer specialized products to customers all the time. This section features the supply chain case studies
of H&M, Benetton, Zara, Adidas, Louis Vuitton and Marks & Spencer (M&S).

`
IN SEMESTER INDIVIDUAL ASSIGNMENT
Module Code: BUSS-B- 3007 Module Name: GLOBAL SUPPLY CHAIN STRATEGY
Level: 3 Max. Marks: 100

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2.1 H&M aims to be the price leader in the fashion market. In order to materialize its vision, H&M tries to
eliminate the middlemen in various stages of supply chain and consolidate the buying volumes. Product
design is also the central part of its strategies. They don’t try to follow the high fashion designs but try to
adopt the street trends which are easier to produce.
They don’t invest in production facility at all because they utilize a network of nearly 700 suppliers located
in Asia and Europe. They also don’t own any stores because they choose to rent the space. In order to control
its supply chain, they use a central warehouse to Germany to receive and ship products to local distribution
centers in different countries.
At the end of the day, they can bring products to market within 2-3 weeks.
2.2
Benetton, in contrast, chooses to have a full control of its production but allow its licensees to operate
the stores so they can focus on production and quality control. The reason is that they would like to create
the worldwide brand awareness. For fast moving products, they use the production facilities in Europe.
Asian suppliers will perform production for standardized products.
2.3
Zara is very famous for its time based strategy. In order to launch a new product within 15 days, Zara
uses a small lot production. A new product will be tested in pilot stores. If product sales is good, a larger
batch will be ordered. Otherwise, remaining products will be removed from the shelves and sold as markdown in other stores. This creates the perception among consumers that Zara’s products are unique and you
have to take it while stock lasts.
Vertical integration contributes to the success of Zara, they own the majority of its production facilities and
stores (this is the reason why Quick Response can be effectively implemented). Its automated distribution
centers are strategically located between the centers of populations so products are delivered to stores
quickly. Zara also works with Air France, KLM Cargo and Emirates Air in order that they
can coordinate directly with the airlines to make the outbound shipments to its stores and bring back some
raw materials and semi-finished materials with return legs.
2.4
Adidas copes with changing customers’ demand by adopting Mass Customization strategy. The whole
idea is to develop, market and deliver the product variety that most customers will find what they want. The
first steps towards mass customization is to strategically offer the product choices. Too few variations will
disappoint a customer but too many variations will simply postpone a buying decision.
After that, Adidas asks the same key suppliers to produce custom components in order to achieve the
economy of scale. In order to compensate a long waiting time, Adidas uses air freight or courier service.
The reason why they can do this is that customized products are sold directly to customers so they have the
higher profit margin to compensate the higher transportation cost.
2.5
Louis Vuitton is one of the largest luxury brand in the world. In the past, they supplied products to
department stores. In order to create the better buying experience and control counterfeiting products, they
establish their own stores in high-end shopping malls. Having own stores mean they can have better
understanding about buyer behavior so they can adapt more
rapidly.
2.6
Marks & Spencer (M&S) is one of the biggest fashion retailers from UK. Other than fashion items,
they also sell food items and home products. The primary focus of M&S is always
a cost reduction. For
example, they ask each supplier to develop samples for all range of fashion items so they can decide which
items they will order from whom. The delay in the development of samples, testing, sample approval and
final decision making causes a very long time-to-market. As a result, they’re able to respond to the rapid
change in fashion industry. However, they change some of sourcing process as below,
-Close its production facilities in UK and use suppliers in Asia or Eastern Europe

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-Instead of asking suppliers to produce the items exclusively for them, now they allow suppliers to produce
items for other retailers too. Then, suppliers don’t have to provide a dedicated production facility which
results in no investment cost. Using common raw materials also help to reduce cost drastically
– Assess the capability of each supplier and reduce number of suppliers
– Ask low cost producers to make standard items and ask capable suppliers to make innovative products
-Reduce number of inventory and pay much attention to 500 best-selling items
Supply chain strategy of the fashion retailing industry is summarized as below,
1- By going through the above case study, How will you compare between Differentiation strategy & Cost
Leadership Strategy, answer the question with appropriate examples and details? (30 Marks)
2- Which competitive strategy is followed by the companies in the case study? Discuss competitive
strategies for all six companies by providing proper details and examples. (30 Marks)
3- If you agree on the performance of existing competitive strategy of each company than provided at
least 5 points in favor, if you do not agree on the performance of the existing competitive strategy of each
company than recommend your choice of competitive strategy to the company. (30 Marks)
Evaluation Criteria

Criteria Marks
Cost Leadership Strategy with Differentiation strategy 30 Marks
Competitive strategies for six company 30 Marks
performance of existing competitive strategy & recommendations 30 Marks
Referencing and Formatting 10 Marks
Total 100 Marks

Rules & Regulations:


All resources should be cited using the APA style of referencing (APA 7th Edition).
The final assignment must have a Title page, Table of Contents, References/ bibliography using
the APA style of referencing (APA 7th Edition) and page numbers.

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Title Page must have Assignment Name, Module name, Session, your name, ID, and the name of
the faculty.
Softcopy in word format / PDF format is to be submitted through Turnitin link on Moodle.
Viva will be conducted after the assignment submission as per the dates informed earlier.

1200 to 1500 words maximum
Guidelines:

Assignment must be computer typed.



Font – Times New Roman
Font – Style – Regular
Font – Size – 12
Heading should be with Font Size 14, Bold, Capital and Underline.

 

Explain with suitable diagrams wherever required. Diagrams must be drawn using suitable
software or by pencil.
Each student has to do the assignment individually.
You can refer books in e-Library or use internet resource. But you should not cut and paste
material from internet nor provide photocopied material from books. The assignment answers
should be in your own words after understanding the matter from the above resources.

Important Policies to be followed
1. Student Academic Integrity Policy*:
MEC upholds the spirit of academic integrity in all forms of academic work and any form of violation
of academic integrity shall invite severe penalty. Any benefit obtained by indulging in the act of
violation of academic integrity shall be cancelled.
All cases of violation of academic integrity on the part of the student shall fall under any of the below
mentioned categories:
1. Plagiarism
2. Malpractice
3. Ghost Writing
4. Collusion
5. Other cases
If the student fails a module and has a proven case of academic integrity violation in this module, the
student is required to re-register the module. This is applicable to first and second offenders of
plagiarism.
1. Plagiarism
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A. First offence of plagiarism
I. If a student is caught first time in an act of plagiarism during his/her course of study in
any assignment other than project work, the student will be allowed to re-submit the
assignment once, within a maximum period of one week. However, a penalty of
deduction of 25% of the marks obtained for the resubmitted work will be imposed.

II. Period of re-submission: The student will have to re-submit the work one week from the
date he or she is advised to re-submit.
If the re-submitted work is also found to be plagiarized, then that assessment will be
III.

awarded a zero mark. Re-submission of the work beyond the maximum period of one
week will not be accepted and the assessment will be awarded a zero mark.
B.
Second offence of plagiarism
If any student is caught second time in an act of plagiarism during his/her course of study (in a
subsequent semester), the student will directly be awarded zero for the work in which plagiarism
is detected. In such cases, the student will not be allowed to resubmit the work. A warning of
suspension shall be issued, and student has to sign an undertaking and undergo counselling
session in such cases.
2. Malpractice/Ghostwriting/Collusion
A. First offence of Malpractice/Ghostwriting/Collusion
If a student is caught in an act of Malpractice/Ghostwriting/Collusion for an assessment
component irrespective of coursework or end semester, the student shall fail the module
and shall be required to re-register the module
B. Second Offence of Malpractice/Ghostwriting/Collusion
If a student is caught a second time in an act of Malpractice/Ghostwriting/Collusion for
an assessment component irrespective of coursework or end semester, the student
shall fail the module. A warning of suspension shall be issued, and student has to sign
an undertaking and undergo counselling session in such cases.
3. Third Offence of Academic Integrity Violation
If a student is caught a third time in an act of Academic Integrity Violation for an assessment
component irrespective of coursework or end semester (in a subsequent semester), the student
shall fail the module and also shall be suspended for one semester from the College, as
recommended by institutional level academic committee, Chaired by the Associate Dean, Academic
Affairs.
4. Fourth Offence of Academic Integrity Violation:
If a student is caught a fourth time in an act of Academic Integrity Violation for an assessment
component irrespective of coursework or end semester (in a subsequent semester), the student shall

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fail the module and also shall be expelled from the College, as recommended by institutional level
academic committee, Chaired by the Associate Dean, Academic Affairs.
5. Other cases
If a student commits an act of academic integrity violation as per the definition of “other cases”
mentioned in the previous section or of a different nature, student’s case shall be forwarded to an
institutional level academic committee, Chaired by the Associate Dean, Academic Affairs. The
committee shall investigate the case by means of a viva and/or a disciplinary hearing and shall take
appropriate decision. The penalty that can be granted to a proven case of academic integrity violation
which falls in this category of “other cases” can be a warning/component zero/ module
fail/suspension/expulsion depending on the nature and gravity of the offence.
6. Types/Variations of Cases:

I. If plagiarism is detected in any component of one assessment, the deduction in marks will be
applicable for the whole assessment, even if only the component or part submission alone needs
to be resubmitted.
If plagiarism is detected in an individual assessment, the student will be considered as having
committed an act of plagiarism and the policy will then be applied to them.
If plagiarism is detected in any component of the
Individual assessment, the deduction in marks
II.
III.

will be applicable for the whole assessment even if only the component or part submission alone
needs to be resubmitted.
All students would be considered as having committed an act of plagiarism and the policy will
then be applied to the student

IV. If the assessment consists of components or part submissions that could be an individual
assessment component (e.g. individual assignment 1) and an individual assessment 2 component
,the following will be applicable:
a. If plagiarism is detected in the individual assessment component, the student will be

considered as having committed an act of plagiarism, the policy will then be applied to
them. Individual Assessment component will be resubmitted as per the policy.
b. If plagiarism is detected in the individual assessment component, the individual
assessment component will be resubmitted and the policy will then be applied to that
student alone.
c. For both (a) and/or (b), the deduction in marks will be applicable for the whole
assessment.
* for further details Refer to MEC Student Academic Integrity Policy in Student Handbook.
2. Late Submission Regulations:
It is the students’ responsibility to check all relevant timelines related to assessments.
As per the Assessment Policy at MEC, late submissions are allowed for one week (5 working days)
for all UG modules with a penalty. In such cases, a deduction of 5% of the marks obtained for the

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submitted work shall be imposed for each working day following the last date of submission
till the date of actual submission. Assessment documents submitted beyond a period of one
week (5 working days) after the last date of submission will not be accepted and will be awarded
a zero for that assessment. In cases where the submission has been delayed due to extenuating
circumstances, the student may be permitted to submit the work without imposing the late
submission policy stated above. The extended period of submission will be one week from the
original last date of submission. In such cases, the student is expected to submit the supporting
certificates on or before the original last date of submission of the assessment and the decision
of extension rests with faculty responsible for the assessment .The late submission policy shall be
applied if the student fails to submit the work within one week of the original last date of
submission.
Students may contact their teachers for clarification on specific details of the submission time if
required.
3. Research Ethics and Biosafety Policy
To protect and respect the rights, dignity, health, safety, and privacy of research subjects involved
including the welfare of animals and the integrity of environment, all student projects are
expected to be undertaken as per the MEC Research Ethics and Biosafety Policy. Accordingly the
following shall apply.
Research and other enterprise activities shall be conducted by maintaining the high ethical
standards consistent with national and international standards and conventions.
Any research at MEC that is categorized as high-risk research shall be subject to review and
approval by the Research Ethics and Biosafety Committee.
Research activities involving collection of human or animal tissues and manipulation of microbial,
animal or plant cells shall be subject to review and approval by the Research Ethics and Biosafety
Committee.
Participants involved in research must be informed about the purpose of research and intended
uses of research findings. Written consent must be obtained from people involved prior to the
commencement of research.
Data obtained from participants must be treated with high confidence and should be used only
for the intended purpose of research.

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Assessment Evaluation Rubric

Classification
And % Range
Knowledge and
Understanding /
Application of Theory /
Evidence of Reading
Technical / Practical
Skills
Reflection and critical
analysis
General / Transferable
skills*
First Class Outstanding
94 -100
Outstanding
knowledge and depth
of understanding of
principles and
concepts.
Outstanding ability to
apply the theoretical
concepts by
considering of
information
systematically.
Evidence of reading a
wide range of
educational
literature/research
and where applicable
workplace strategies,
policies and
procedures.
Tasks completed with
very high accuracy.
Outstanding skills in
interpretation of
results / and
accomplishing
practical tasks.
Demonstrates high
degree of autonomy in
completing tasks
Outstanding skills
for critical analysis,
evaluation and
synthesizing.
Outstanding
reflective practices,
demonstrating
outstanding
personal learning
and growth, insight
into required
professional values
and principles and
professional
development
planning.
Original Findings
presented with
conviction and
justified very well
Outstanding ability to use
learning resources
Outstanding presentation,
logically structured, using
accurate grammar and
spelling.
Mostly correct cross
referencing and links to
supporting evidence
Outstanding ability to
communicate the
information verbally and
in writing.
Outstanding ability to
work in groups and to
manage teams.
Outstanding ability to
learn autonomously.
Very accurate referencing
and bibliography using
appropriate referencing
style
Outstanding problem
solving skills and
outstanding decision
making skills.
Excellent
84 – 93.99
Excellent knowledge
and depth of
understanding of
principles and
concepts.
Excellent ability to
apply the theoretical
concepts by
considering of
information
systematically.
Evidence of beyond the
minimum expected
range of of educational
Tasks completed with
high accuracy.
Excellent skills in
interpretation of
results / and
accomplishing
practical tasks.
Excellent skills for
critical analysis,
evaluation and
synthesizing.
Excellent reflective
practices,
demonstrating
excellent personal
learning and
growth, insight into
required
professional values
and principles and
professional
Excellent ability to use
learning resources
Excellent presentation,
logically structured, using
accurate grammar and
spelling.
Mostly correct cross
referencing and links to
supporting evidence
Excellent ability to
communicate the
information verbally and
in writing.

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literature/research
and where applicable
workplace strategies,
policies and
procedures.
development
planning.
Findings presented
with conviction and
justified well
Excellent ability to work in
groups and to manage
teams.
Excellent ability to learn
autonomously.
Accurate referencing and
bibliography using
appropriate referencing
style
Excellent problem-solving
skills for decision-making
skills.
Second Class, Upper Division Very Good
77 – 83.99
Very good knowledge
and depth of
understanding of
principles and
concepts.
Very good ability to
apply the theoretical
concepts by
considering of
information
systematically.
Evidence of reading a
very good number of
educational
literature/research
and where applicable
workplace strategies,
policies and
procedures.
Tasks completed with
very good accuracy.
Very good skills in
interpretation of
results / and
accomplishing
practical tasks.
Very good skills for
critical analysis,
evaluation and
synthesizing.
Very good
reflective practices,
demonstrating very
Good personal
learning and
growth, insight into
required
professional values
and principles and
professional
development
planning.
Findings presented
with conviction
with very good
justification
Very good ability to use
learning resources
Very good presentation,
logically structured, using
accurate grammar and
spelling.
Mostly correct cross
referencing and links to
supporting evidence
Very good ability to
communicate the
information verbally and
in writing.
Very good ability to work
in groups and to manage
teams.
Very good ability to learn
autonomously.
Precise referencing and
bibliography using
appropriate referencing
style
Very good problem
solving skills decision
making skills.

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Second Class, Lower Division Good
70 – 76.99
Good knowledge and
depth of
understanding of
principles and
concepts.
Good ability to apply
the theoretical
concepts by
considering of
information
systematically.
Evidence of reading a
good number of
educational
literature/research
and where applicable
workplace strategies,
policies and
procedures.
Tasks completed with
good accuracy.
Good skills in
interpretation of
results / and
accomplishing
practical tasks.
Good skills for
critical analysis,
evaluation and
synthesizing.
Good reflective
practices,
demonstrating
good personal
learning and
growth, insight into
required
professional values
and principles and
professional
development
planning.
Findings presented
with conviction and
good justification.
Good ability to use
learning resources
Good presentation,
logically structured, using
accurate grammar and
spelling.
correct cross-referencing
and links to supporting
evidence
Good ability to
communicate the
information verbally and
in writing.
Good ability to work in
groups and to manage
teams.
Good ability to learn
autonomously.
Good referencing and
bibliography using
appropriate referencing
style
Good problem-solving
skills and decision-making
skills.
Third Class Satisfactory
60 – 69.99
Satisfactory knowledge
and depth of
understanding of
principles and
concepts.
Fair application of the
theoretical concepts by
considering of
information
systematically.
Evidence of reading a
fair number of
educational
literature/research
and where applicable
workplace strategies,
policies and
procedures.
Tasks completed with
satisfactory accuracy.
Satisfactory skills in
interpretation of
results / and
accomplishing
practical tasks.
Satisfactory skills
for critical analysis,
evaluation and
synthesizing.
Satisfactory
reflective practices,
demonstrating fair
personal learning
and growth, insight
into required
professional values
and principles and
professional
development
planning.
Findings presented
with conviction and
satisfactory
justification.
Satisfactory presentation,
logically structured, using
accurate grammar and
spelling.
Satisfactory cross
referencing and links to
supporting evidence
Satisfactory ability to
communicate the
information verbally and
in writing.
Satisfactory ability to work
in groups and to manage
teams.
Satisfactory ability to learn
autonomously.
Satisfactory referencing
and bibliography using
appropriate referencing
style
Satisfactory problem
solving skills and
exceptionally competent
for decision-making.

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Acceptable
/ Pass
50 – 59.9
Basic knowledge and
depth of
understanding of
principles and
concepts.
Basic ability to apply
the theoretical
concepts by
considering of
information
systematically.
Evidence of reading a
few number of
educational
literature/research
and where applicable
workplace strategies,
policies and
procedures.
Tasks completed with
minimum acceptable
accuracy.
Acceptable skills in
interpretation of
results / and
accomplishing
practical tasks.
Basic skills for
critical analysis,
evaluation and
synthesizing.
Basic reflective
practices,
demonstrating
some personal
learning and
growth, insight into
required
professional values
and principles and
professional
development
planning.
Findings presented
with conviction and
acceptable
justification.
Acceptable presentation,
logically structured, using
accurate grammar and
spelling.
Acceptable cross
referencing and links to
supporting evidence
Basic ability to
communicate the
information verbally and
in writing.
Basic ability to work in
groups and to manage
teams.
Basic ability to learn
autonomously.
Basic referencing and
bibliography using
appropriate referencing
style
Basic problem-solving
skills and decision-making
skills.
Fail / Poor
<50
Inadequate knowledge
and understanding of
principles and
concepts.
Poor application of the
theoretical concepts
No evidence of reading
educational
literature/research
and where applicable
workplace strategies,
policies and
procedures.
Tasks not completed
Poor skills in
interpretation of
results / and
accomplishing
practical tasks.
Poor skills for
critical analysis,
evaluation and
synthesizing.
Poor reflective
practices,
demonstrating
some personal
learning and
growth, insight into
required
professional values
and principles and
professional
development
planning.
Findings presented
unconvincingly with
improper
justification.
Poor presentation,
logically structured, using
accurate grammar and
spelling.
Inadequate cross
referencing and links to
supporting evidence
Poor ability to
communicate the
information verbally and
in writing.
Poor ability to work in
groups and to manage
teams.
Poor ability to learn
autonomously.
Inadequate referencing
and bibliography using
appropriate referencing
style
Poor problem-solving
skills and decision-making
skills.