Global Business Aspects

Assignment Brief Academic Year 2020-21
1
Global Business Aspects

Assignment Task
This assignment requires a poster presentation and a written report that demonstrate an introductory
background knowledge to Global business and aims to provide a perspective on globalisation and how it
affects business decisions and the challenges of internationalising your business. You will explore and
understand the impact of culture in a changing global workplace in international business and develop a
range of effective management strategies in response to the global environment.
This assignment has been designed to provide you with an opportunity to demonstrate your
achievement of the following module learning outcomes:
LO 1 Put in context globalisation’s impact on business;
LO 2 Understand WTO and de-regulation across markets;
LO 3 Analyse the functions of an organisations’ functions and culture within a globalised or multinational
business.
Task Requirements
OVERVIEW:
You have been hired as an International Business Consultant by a local company with head office in
London that would like to expand into Europe, Asia, and South America, but do not have the international
business expertise. Your role involves analysing the functions and culture of the business within a
globalised economy, focusing on how business functions and culture contribute to business strategies in
an international context and how they can enter international markets and be successful in these markets.
The management team would also like to understand the role of World Trade Organisation (WTO) and de
regulation across international markets, putting in context the impact of globalisation on business.

 

Module Code
and Title:
Global Business Aspects Module Leader: Dr Junaid Khan
Assignment
No. and Type:
Poster Presentation- 1000 words
Written Report- 1,500 words
Assessment
Weighting:
Poster Presentation 40%
Written Report 60%
Submission
Time and Date:
Monday 13th June 2022 before
2pm
Target
Feedback Time
and Date:
3 weeks from the date of final
submission

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Global Business Aspects

DESCRIPTION OF THE TASK – WHAT YOU ARE BEING ASKED TO DO?
1. Prepare an annotated Poster Presentation for the management team that covers the following
(i) the drivers behind globalisation
(ii) the benefits, and barriers to internationalisation of business.
(iii) the differences between domestic and international business
(iv) the role of WTO in international business
(v) the effects of trading blocs in international business.
This task covers LO1 and LO2 (1000 words)
2. Prepare a report that demonstrates an understanding of trading across national boundaries and the
impact on head office culture and global strategy
(LO 3) 1,500 words.
The report should focus on the following:
(i) an introduction of the local company and its current market.
(150 words)
(ii) protecting Intellectual Property Rights in a globalised economy. (150 words)
(iii) managing business functions in an international context. (250 words)
(iv) the impact of national cultures in international markets. (300 words)
(v) an assessment of entry strategies in international markets. (350 words)
(vi) an assessment of appropriate global strategy for the local company. (300 words)
The report should be written in the standard academic report format consisting of a table of
contents, an introduction, and appropriate headings covering the above six points. You can use
sub-headings as deemed appropriate. You must demonstrate evidence of wider research and
reading of core textbooks and academic scholarly work through referencing.
Your assignment should be submitted as a single MS Word file with the poster presentation
attached as an appendix to the report. Please Do Not upload additional appendices.
Please note that exceeding the word count will result in a reduction in grade by the same
percentage that the word count is exceeded. The word count excludes the cover page, table of
contents, and reference list.

Assignment Brief Academic Year 2020-21
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Global Business Aspects

Referencing and Research Requirements
You must reference all information used in the assignment, using the Harvard Referencing Guide.
You are required to include ONLY ONE reference list at the end of the extended script arranged in
alphabetical order irrespective of the sources.
You can access guidance to Harvard referencing here:
https://libguides.uos.ac.uk/academic/referencing/Harvard
How your work will be assessed
Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning
outcomes for this assignment (see above) and against other key criteria, as defined in the University’s
institutional grading descriptors. If it is appropriate to the format of your assignment and your subject area,
a proportion of your marks will also depend upon your use of academic referencing conventions.
This assignment will be marked according to the grading descriptors for Level 4.
Please see the attached grid for the Level 4 grading descriptors.
Submission Details
This assignment should be submitted electronically via Moodle (module tutors will discuss this process with
you during class time).
Please ensure that your work has been saved in an appropriate file format (Microsoft Word, Excel
or PowerPoint, or PDF are the most widely used; Google Docs is also accepted). Your file must
also contain at least 20 words of text, consist of fewer than 400 pages and be less than 40MB in
size.
You can submit your work as many times as you like before the submission date. If you do submit
your work more than once, your earlier submission will be replaced by the most recent version.
Once you have submitted your work, you will receive a digital receipt as proof of submission, which
will be sent to your forwarded e-mail address (provided you have set this up). Please keep this
receipt for future reference, along with the original electronic copy of your assignment
You are reminded of the University’s regulations on academic misconduct, which can be viewed on
the University website:
https://www.uos.ac.uk/sites/default/files/Academic-Misconduct-Policy.pdf. In

Assignment Brief Academic Year 2020-21
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Global Business Aspects

submitting your assignment, you are acknowledging that you have read and understood these
regulations.
Submission Date and Time
This assignment should be submitted before 14:00 UK time on Monday 13th June 2022.
You should submit all work for summative assessments by the above deadline. Work submitted up to three
working days after the deadline will be accepted and marked, but the mark will be capped at the pass mark
(40%) unless there is a valid reason for the late submission (i.e., having been granted an extension to the
deadline or a deferral under the terms of the Extenuating Circumstances Policy).
Work submitted more than three working days after the deadline without a valid reason will not be
accepted and will be recorded as 0% RN (refer, no work submitted).
For more information please refer to:
http://studenthandbook.uos.ac.uk/index.php/student
guides/assessment-the-basics-undergraduate
Feedback and marks for this assignment will be available in three weeks from the submission deadline.

Assignment Brief Academic Year 2020-21
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Global Business Aspects
General Grading Criteria

Level 4
In accordance with the FHEQ, at the end of Level 4 students will be expected to have a sound knowledge of the basic underlying concepts and principles
of a subject, and an ability to evaluate and interpret these within the context of that area of study. They should be able to present, evaluate and interpret
qualitative and quantitative data to develop lines of argument and make sound judgements in accordance with basic theories and concepts of their subject(s)
of study. They will have learned how to take different approaches to solving problems and will be able to communicate the results of their study/work
accurately and reliably, and with structured and coherent arguments.

 

Assessment
category
Pass mark, demonstrating achievement of all associated learning outcomes Marginal fail Fail
1st: 70% – 100% 2:1: 60% – 69% 2:2: 50% – 59% 3rd: 40% – 49% 35% – 39% 20% – 34% < 20%
Knowledge and
understanding
of the basic
underlying
concepts and
principles of
the subject(s)
High quality work
showing detailed
understanding of
the basic
underlying
concepts and
principles of the
subject(s).
Work of solid
quality showing
competent and
consistent
understanding of
the basic
underlying
concepts and
principles of the
subject(s)
Adequate work
showing
understanding of
the basic
underlying
concepts and
principles of the
subject(s), but
lacking depth and
breadth.
Simple factual
approach showing
limited
understanding of
the basic
underlying
concepts and
principles of the
subject(s). Narrow
or misguided
selection of
material, with
elements missing
or inaccurate.
Weak work
showing limited,
fragmentary
understanding of
the basic
underlying
concepts and
principles of the
subject(s). Work
characterised by
inaccuracies,
irrelevant material
and/or absence of
appropriate
information.
Unsatisfactory
work showing
weak and flawed
understanding of
the basic
underlying
concepts and
principles of the
subject(s), for
example through
serious
inaccuracies,
inclusion of a
significant amount
of irrelevant
Highly
unsatisfactory
work showing
major gaps in
understanding of
the basic
underlying
concepts and
principles of the
subject(s).
Inclusion of largely
irrelevant material,
absence of
appropriate
information and

Assignment Brief Academic Year 2020-21
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Global Business Aspects

Assessment
category
Pass mark, demonstrating achievement of all associated learning outcomes Marginal fail Fail
1st: 70% – 100% 2:1: 60% – 69% 2:2: 50% – 59% 3rd: 40% – 49% 35% – 39% 20% – 34% < 20%
material and/or
absence of
appropriate
information.
significant
inaccuracies.
Cognitive and
intellectual
skills
Excellent
presentation,
interpretation and
evaluation of
concepts or
evidence,
facilitating a highly
logical, coherent
and balanced
development of
judgements or
arguments. Strong
awareness of other
stances.
Good presentation,
interpretation and
evaluation of
concepts or
evidence, facilitating
a logical and
coherent
development of
judgements or
arguments that
shows awareness of
other stances.
Adequate
presentation,
interpretation and
evaluation of
concepts or
evidence, facilitating
a largely logical and
coherent
development of
judgements or
arguments. An
emerging awareness
of other stances.
A limited use of
concepts or evidence
to support emerging
judgements or
arguments, although
not always logical or
coherent and with
inaccuracies.
Largely descriptive
work, with limited
effort made to use
concepts or evidence
to develop
judgements or
arguments.
Information
accepted
uncritically, with
unsubstantiated
opinions evident.
Descriptive work
with no effort made
to use concepts or
evidence to develop
judgements or
arguments. Views
expressed are often
illogical, invalid or
irrelevant. Minimal
or no use of
evidence to back up
views.
Work is largely
irrelevant or
inaccurate,
characterised by
descriptive text and
unsubstantiated
generalisations.
Complete lack of
evidence to back up
views.
Application of
theory to
practice (for
courses with a
professional
practice
element)
Excellent
application of
theory to practice,
with the student
making highly
appropriate,
developed and
Sound application of
theory to practice,
with the student
making appropriate,
well-developed and
articulated links
between the two.
Consistent and
accurate application
of theory to practice,
with the student
making appropriate
links between the
two.
Relevant theoretical
knowledge and
understanding
applied in practice,
but with students
not always making
Limited
understanding of the
application of theory
to practice, with the
student often not
making appropriate
Weak
understanding of
the application of
theory to practice,
with only occasional
evidence of the
student making
Very weak
theoretical
knowledge and
understanding, with
no evidence of
appropriate

Assignment Brief Academic Year 2020-21
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Global Business Aspects

Assessment
category
Pass mark, demonstrating achievement of all associated learning outcomes Marginal fail Fail
1st: 70% – 100% 2:1: 60% – 69% 2:2: 50% – 59% 3rd: 40% – 49% 35% – 39% 20% – 34% < 20%
articulated links
between the two.
logical links between
the two.
links between the
two.
appropriate links
between the two.
application in
practice.
Reading and
referencing
Critical engagement
with a wide range of
relevant reading,
including research
informed literature
where relevant.
Consistently
accurate application
of referencing.
Engagement with a
wide range of
relevant reading.
Sound application of
referencing, with no
inaccuracies or
inconsistencies.
Engagement with an
appropriate range of
reading beyond
essential texts.
Referencing may
show minor
inaccuracies or
inconsistencies.
Evidence of reading,
largely confined to
essential texts, but
mainly reliant on
taught elements.
Referencing may
show inaccuracies
and/or
inconsistencies.
Poor engagement
with essential texts
and no evidence of
wider reading.
Heavily reliant on
taught elements.
Inconsistent and
weak use of
referencing.
Limited evidence of
reading and/or
reliance on
inappropriate
sources. Limited
engagement with
taught elements.
Very poor use of
referencing.
No evidence of
reading or
engagement with
taught elements.
Absent or
incoherent
referencing.
Presentation,
style and
structure *
Highly effective
presentation of
work that is
coherently
structured and
clearly expressed
throughout.
Competent
presentation of work
in terms of structure
and clarity of
expression.
Work is structured in
a largely coherent
manner and is for
the most part clearly
expressed.
Ordered
presentation in
which relevant ideas
/ concepts are
reasonably
expressed.
Work is loosely, and
at times
incoherently,
structured, with
information and
ideas often poorly
expressed.
Work is poorly
presented in a
disjointed and
incoherent manner.
Information and
ideas are very
poorly expressed,
with weak English
and/or
inappropriate style.
Work is extremely
disorganised, with
much of the content
confusingly
expressed. Very
poor English and/or
very inappropriate
style.

* Work that significantly exceeds the specified word limit may be penalised.