Foundations of Business Analysis

GSBS6002 Foundations of Business Analysis: Assignment 2 Rubric

Name:____________________________________________________                                                                   Student ID: __________________________________________

Marking Criteria Weighting Fail (<50) Pass (50-64) Credit (65-74) D

(75-84)

HD

(85-100)

Executive Summary and Introduction 10% Not attempted or insufficient. Some attempt at executive summary, but it does not cover all of report. Executive summary provides a good summary of most of the report. Introduction provides a limited discussion of the background of the case. Executive summary provides a clear overview of all areas of the report. Introduction provides a good discussion of the background of the case. Executive summary clearly and concisely explains the research and key recommendations. Introduction provides a succinct background that places the analysis into context.
Research Design 10% Little or no discussion of sampling issues. Some discussion about sampling and ethics, which is limited in scope and depth. Limited use of referencing. Recognises the sampling and data collection techniques used. Supports this discussion with use of references. Correct identification of sampling technique and data collection methods with justification. Demonstrates excellence in identifying and justifying the sampling technique and data collection methods used. The section is well supported with several appropriate references.
Reporting of analysis and recommendations. 25% Demonstrates little or no ability to synthesise the statistical results or identify key recommendations. Either draws no conclusion or draws an inappropriate conclusion with a lack of alignment to the preceding information.

 

Demonstrates an adequate ability to analyse and summarise the main findings of the report and/or some findings not discussed. Draws appropriate conclusion, reiterating the main issues. There is consistency with the analysis but could be improved. The conclusion attempts to unify the report. Demonstrates a sound ability to analyse and accurately summarise the main findings of the report. Multiple issues identified. Draws appropriate conclusions and clearly reiterates the main issues. The conclusions are accurate, logical, and consistent with the analysis. The conclusion brings unity to the report. Demonstrates clear competence in analysing and accurately summarising the main findings of the report. Multiple issues identified. Draws appropriate conclusions and clearly reiterates the main issues. The conclusions are accurate, logical, and consistent with the analysis. The conclusion unifies the report successfully. Demonstrates excellence in identifying and accurately summarising the main findings of the report. Multiple issues identified. Draws appropriate strong conclusions and clearly reiterates the main issues. The conclusions are accurate, logical, and consistent with the analysis. The conclusion draws the report into a fully constructive analysis.

 

Inclusion of required components in Appendix (e.g. Hypotheses testing) 30% Demonstrates little or no ability to develop hypotheses. In 4 or more instances either the null or alternate hypotheses are not stated or are inappropriate. Hypotheses are not clearly stated. Demonstrates an adequate ability to develop hypotheses. In 2 – 3 instances, either the null or alternate hypotheses are not stated and/or are inappropriate. Improvement in the wording of hypotheses needed. Demonstrates a sound ability to develop hypotheses. In 1 – 2 instances either the null or alternate hypotheses are not stated and/or are inappropriate. In most instances hypotheses are clearly articulated. Demonstrates clear competence in developing appropriate hypotheses. In all instances both the null and alternate hypotheses are stated. In most instances hypotheses are clearly articulated. Demonstrates excellence in developing hypotheses. In all instances both the null and alternate hypotheses are stated. All hypotheses are appropriate and clearly articulated.
Justification of statistical analyses (basic and advanced) 15% Demonstrates little or no knowledge of statistical methods. No

explanation of the

analysis strategies adopted. No use of secondary materials.

Demonstrates adequate knowledge of statistical methods. Incorrect tests used and limited justification provided for choice of analysis. Limited use of appropriate secondary sources. Demonstrates sound knowledge of statistical methods. In most instances the correct test is identified with some explanation. Multiple, relevant secondary sources used to support explanation. Demonstrates competent knowledge of statistical methods. Identification and explanation of appropriate analysis is provided in all instances. Deep discussion in most instances, supported with references. Demonstrates excellent knowledge of statistical methods. Correct analysis is used for all five hypotheses and a deep explanation of analysis strategies adopted provided in all instances. Multiple relevant secondary sources used.
Report structure and presentation 10% A large number of grammar, punctuation, and spelling errors impede the reader’s comprehension of the report. No consistent style or structure within findings. Limited evidence of appropriate referencing in-text and/or no reference

list. Inadequate grasp and limited use of course terminology.

 

Several spelling, grammar, and punctuation errors are apparent in the report. These mistakes do not interfere with the report’s content, comprehension or ease of reading. Findings reflect minimal structural flaws with information organised to convey meaning to the reader.  Some in-text referencing errors evident. APA referencing style followed with some errors. Limited use of course terminology and/or minor inaccuracies.

 

A few minor mistakes are evident which in no way detract from the report’s content or ease of comprehension. Findings reflect a consistent structure. Information is organised and sequenced to convey the intended meaning to the reader. Appropriate and consisting referencing provided with minimal errors. Both in-text referencing and reference list follow APA style.

The extent and use of course terminology is adequate.

All sentences are complete with grammar and punctuation correctly applied. Findings are well structured. Findings are logically organised and sequenced to convey the intended meaning to the reader allowing ease of reading. Appropriate and consistent referencing provided with no errors (APA style). Use of course terminology is extensive and largely correct.

 

All sentences are complete and grammatically correct with punctuation correctly applied. Findings are very well structured. Findings are very well organised and easily accessible. Appropriate and consistent referencing provided with no errors (APA style). Extensive use of course terminology  in all instances

Is correct.

 

 

Final Mark:  _____________/100