Feasibility Analysis

Assignment requirement- Feasibility Analysis

  • Analyze the basic appeal of your product/ services?- Central kitchen with food chain supply
  • Develop Concept Statement
  • Identify 10 peoples/ experts within the selected industry
  • Identify Venue for Concept Test
  • Identify questions – develop survey kit
  • Administer a Concept Test

Report Format

Fishbone Diagram (1 fishbone represent 1 problem)

Concept Statement

Buying Intention Survey

  • Instrument: Questionnaire/ Interview
  • Results – Analysis (Statistics, etc)
  • Photos
  • Industry analysis

Business Model Canvas

Blue Ocean Strategy

  • ERRC
  • Strategy Canvas


4 pages 12 size Times new Roman 2 spacing



Fishbone Diagram-Food supply chain