Referencing Styles : Harvard Explain the communication process that applies to advertising and promotion Explain the organisation of the advertising and promotions industry Assess how promotion is regulated Examine current trends in advertising and promotion, including the impact of ICT Explain the role of advertising in an integrated promotional strategy for a business or product Explain branding and how it is used to strengthen a business or product Review the creative aspects of advertising 2.4 examine ways of working with advertising agencies In this task, students need to develop an actual integrated promotion plan by applying the techniques of IMC (Integrated Marketing Communication) and (Promotion), which are taught in classes. Students need to develop an actual integrated promotion plan Firstly, decide the plan for business or product. Secondly, set a budget for your promotion plan by following an appropriate process and discuss how this plan is appropriate for your integrated promotional strategy. Thirdly, plan the integration of promotion techniques into promotion strategy for your chosen business or product. Lastly, use appropriate measurement techniques and analyse and discuss how this integrated promotional plan is effective. .