environment and social responsibilities in marketing practices

 there is a strong call for marketing organizations to operate responsibly, considering both environment and social responsibilities in marketing practices. This assessment aims to develop an understanding and appreciation about the importance of social responsibilities of marketing

This assessment builds on your understanding of sustainable marketing as well as ethical and environmental considerations of marketing practices. 10-minute video.

Your video should capture both your face and your power point slides. In your presentation you should address

 

following topics: • Demonstrate your understanding about ethical consideration in marketing practices;

Demonstrate your understanding about social and environmental responsibilities in marketing practices; o enhance a clear understanding of the importance of contemporary issues surrounding sustainability and their implications in marketing practices in the modern era;

To provide an overview of sustainable marketing theory and their applications to marketing strategies;

To develop appreciation about the importance of sustainable marketing practices;

To critically analyse relevant stakeholders and factors associate with and their role in ethical marketing practices of an organisation. You are required to critically evaluate the sustainable marketing practices of the same Business Case provided, recommend strategies related to sustainable marketing practices for the senior management of your organisation.

This assessment requires you to demonstrate understanding of contemporary issues of sustainable marketing (e.g. hunger, poverty, food security etc.), as there is a strong call for marketing organisations to practise a responsible marketing. Based on your research on this topic, you should present sustainable marketing practices of your organisation that include:

1. The issues of socially responsible marketing (ethical consideration);

2. The issues of environmentally responsible marketing 10-minute PowerPoint presentation of the Business Case given on in accordance with the broader issues of sustainability