Entrepreneurship & Innovation

Entrepreneurship &

Name (in Full) ____________________________________________________________
All assignments are to be submitted on 16th June 2022 at https://www.atmsstudentgateway.com with the login
credentials shared earlier.
Make sure to submit the assignment ONLY to [email protected] and [email protected]
If assignment is not submitted on date, will follow with penalty of 10% deduction of marks for every day.
Any Assignment submission extension request must come to Azra Fatima (Head: Examination | Academic) –
[email protected] 5 days before the date of submission with a valid reason and supported documentary evidence.
Similarity between students work is strictly not accepted, any student found with similar work will be graded Zero
and fail for the course. However, Plagiarism is an academic offence and will not be tolerated.
Any reevaluation request should come in one week of grade release. Any late request will not be obliged. (Form
and other details shall be shared based on request)
Any rescheduling request should come and fulfilled within two months after the actual date of the assessment. Any
late request will not be obliged.
Assignment once submitted to exam board is final for marking.
Program participants are strongly advised to keep a copy of their work in case the submitted copy should go astray.
Total 90 marks. 10 Marks for Class Participation. Final marks will be converted
to 90 marks.
a) If assignment is Question & Answer based then.
Introduction is needed for each question.
Question has to be answered based on the mark allotted for each question with references if any
idea or information is taken from other source.
b) If assignment is case based then,
Executive summary
Table of content
Body of assignment (questions related to case need to be answered)
Conclusion / Recommendation if any
References (in-text + citation) to be used.
Total Marks / 90
Plagiarism is a form of cheating, by representing someone else’s work as your own or using someone else’s
work (another student or author) without acknowledging it with a reference. This is a serious breach of the
Academic Regulations and will be dealt with accordingly. Students found to have plagiarized can be
excluded from the program.
Plagiarism occurs whenever you do any of the following things without acknowledging the original source:
Copy information from any source (including the study guide, books, newspapers, the internet)
Use another person’s concepts or ideas
Summarize or paraphrase another person’s work.
How do I avoid plagiarism?
To ensure you are not plagiarizing, you must acknowledge with a reference whenever you:
use another person’s ideas, opinions or theory
include any statistics, graphs or images that have been compiled or created by another person or
Paraphrase another’s written or spokenword.
What are the penalties?
The penalties for plagiarism are:
Deduction of marks,
A mark of zero for the assignment or the unit, or
Exclusion from the program.
Plagiarism is dealt with on a case-by-case basis and the penalties will reflect the seriousness of the
Please note claiming that you were not aware of need to reference is no excuse.
The coursework report requires you to focus on any ONE of following tasks, A
or B.
Task A
A. Drawing on the knowledge gained from this module and relevant readings, critically
evaluate the applicability of Innovation by a company of your choice – this could include
your current or target employer or your own company). You are required to examine how
innovation-oriented the business is, providing apposite justification based on sound
readings. Further, you shall cover innovation concepts on the TWO following aspects:
Use of Business Models – explain the purpose of business models and critically evaluate
their application in the case of your chosen business
Marketing Challenges associated with innovative businesses and methods to overcome
Task B
B. Drawing on the knowledge gained from this module and relevant readings, critically
evaluate the following:
a) Choose a country that has a national innovation policy and critically evaluate it.
b) Critically analyze the methods by which a company can recognize opportunities
and generate ideas for new products.
Higher marks are typically awarded to well-structured, finely presented answers which
demonstrate a good understanding and application of the concepts covered up until the submission
deadline for this assignment, including indicating how these concepts might help the company
sustain itself in the long run. Reports that merely describe are unlikely to earn a high mark. Your
report should be no more than 2,500 words long (including executive summary, BUT excluding
references), and the submission deadline will be advised by the Course Team
A suggested report structure is outlined below.
1. Title Page: Report title, student name
2. Executive Summary: A succinct summary of your response to the task, including
conclusions/recommendations + contents page, listing contents and page numbers
3. Introduction: A brief indication of the report’s objectives
4. Body of the Report: Very important. Discuss major themes or issues raised by the task.
Organize discussion around relevant sub-headings, and match these with appropriate
content. Integrate/apply pertinent concepts and theories.
5. Conclusions: Present key conclusions from the analysis.
6. Reference list: List references cited in text in alphabetic order, no numbering and
separation between websites, books and journal articles.