entertain audiences with stories that matter

Media Kit 2018
T H E S Y D N E Y M O R N I N G H E R A L D M E D I A K I T, 2 0 1 8
2
Courageous, quality journalism you
can trust – that’s what
The Sydney
Morning Herald
has been producing
for 187 years and today we reach
more people than ever before.
More than five million readers
consume our fearless, honest storytelling in print and online each month.
We strive to educate, challenge,
and entertain audiences with stories
that matter.
Our journalists are passionate about
shining light in dark places, holding
the powerful to account and adding
new perspectives to the biggest
issues in our city, state, around
Australia and the world. There are
inspiring and thought-provoking
stories all around us, waiting to be
discovered, and despite the changing
ways our audience can access our
journalism, we continue our commitment to upholding quality in everything
we do – this will never change.
It’s not lost on any of us that news
consumers are spoilt for choice these
days. But at a time when “fake news”
and the distortion of facts can
be dressed up as journalism, you
can be assured that an increasing
number of Australians want to trust
what they read – and they trust
the
Herald. We don’t take this for
granted, and strive to only cement
it further as the corner post of
what we do.
With the largest combined print and
digital readership of a news outlet
nationwide, we know audiences seek
out our kind of quality, independent
journalism. I thank you for your
ongoing support.
Quality Journalism
Our commitment
Independent.
Always.
L I S A DAV I E S , E D I TO R
T H E S Y D N E Y M O R N I N G H E R A L D
T H E S Y D N E Y M O R N I N G H E R A L D M E D I A K I T, 2 0 1 8
News 3
A rich history, an unrivalled present and a
vibrant future. The
Herald is the perfect
advertising platform for those seeking an
informed, discerning and affluent audience.
An audience who want to feed their minds
with new perspectives.
Offering independence, authority, integrity,
quality and an inquiring, committed
readership, the
Herald delivers its high
quality, compelling stories across four
core platforms – print, desktop, mobile
and tablet, with content optimised to
each device.
An audience who want
to feed their minds with
new perspectives

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Audience Overview 4
The Herald’s premium news audience
The Herald reaches 5 million people across desktop, mobile, tablet and print each month.
Source: emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending December 2017. Nielsen Digital Ratings Monthly December 2017.
Household
Income
Household Income $40,000 – $79,000 p.a.
Household Income $80,000 – $119,000 p.a.
Household Income >$120,000 p.a.
21%
26%
33%
45%
FEMALE
55%
MALE
Gender
Employment
53%
Social Grade
AB
18%
Business Decision
Makers
34%
Managers &
Professionals
38%
Main or Sole
Grocery Buyers
Demographic
Age 14–29
Age 30–44
Age 45–64
Age 65+
21%
24%
21%
34%

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Sections 5
General News
Devoted to local and
national news. Expect a
barrage of exclusive
stories that explain
what happens in your
city and country —
and why.
The
Herald provides
greater depth, analysis
and clarity around
the biggest stories
and events.
World
Showcases the best of
our experienced team
of correspondents and
their commitment to
covering your world
through Australian eyes.
Comment
The meeting place for
those who like to be
provoked, informed
and entertained by
ideas. Features such
as The Barometer, are
devoted to reader’s
thoughts, analysing
the story of the day
and how social media
and our audience
reacted to it.
News Review
Credible, thoughtful,
intelligent –
News
Review
provides
incisive commentary
on key news and
events. This informative Saturday section
delivers thought
provoking analysis
of the week’s events
and puts a spin on
the news, dissecting
the arguments and
defining the issues.
News World Comment Review
Column Eight
Our voices
continue to be
heard in the
long-standing
open forum where
readers document
the weird and
wonderful.
Column
Eight
News
N E W S A N D O P I N I O N
The Herald is proudly committed to fearless,
independent and accurate journalism and
to generating quality analysis and opinion.
We also seek comment from our readers
to guarantee fairness and balance in all
that we do.
… fearless, independent
journalism…
quality analysis
and opinion

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Sections 6

S M T W T F S

 

S M T W T F S

Up-to-the-minute
business finance, market and
stock coverage – every day
Business
B U S I N E S S A N D
F I N A N C E
Our highly respected business pages
cover; local, national and international
news and commentary on business,
markets, the economy and public
policy. Fairfax Media offers a network of
Australia’s most trusted business and
personal finance brands, focused on
delivering quality news and up-to-theminute information across all platforms.
Money
Money is the place for independent
and authoritative advice on your
financial health and wellbeing.
Money delivers news and analysis of
the latest trends in superannuation,
investment, funds management,
tax and insurance. Whether it be
retirement planning, running a
self-managed super fund, or buying
a home.
Small Business
Targets small to medium business
owners eagerly seeking information
and inspiration to improve and grow
their ventures. The section showcases stories from small business
owners on the highs and lows of
running a business, plus advice from
some of Australia’s most successful
entrepreneurs.
Technology Inspiration Money
Technology
Technology has become an integral
part of our lives, breaking down
global borders and disrupting
traditional markets.
We cover the biggest news in
technology and its impact on how
we consume, purchase and interact
around the globe.

S M T W T F S

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Sport
S P O RT S C O M M E N TA RY
A N D A N A LY S I S
Comprehensive coverage of the world
of sport, across the week.
Sport provides award winning,
commentary and information coupled
with spectacular photography of every
major sporting code.
Sport
Our print and online
sections continue
the tradition of great
sports writing and
breaking news. From
Peter FitzSimons to
Andrew Webster, our
acclaimed writers
take you inside the
dressing rooms and
behind the scenes so
you can better understand what happens
out on the field.
Rugby League
Get the smartest view
on footy, featuring the
latest news and
authoritative views
from Fairfax’s quality
editorial team.
We cover previews
and reviews of each
round including; live
scores, fixtures and
the competition
ladder. Plus everything
for the die-hard fan
from blogs, polls to
fan photos.
Rugby Union
Put advertisers in front
of one of the most loyal
and affluent audiences
in online sport – the
rugby fan. Our rugby
coverage is dedicated
to ‘true believers’ of the
game throughout the
world, providing the
most in-depth and
comprehensive rugby
experience available.
Track the rugby action
all year round, with
current news, expert
commentary and
leading analysis.
Australian Rules
Our coverage is
chock-block full of
AFL news, expert
commentary and
leading analysis. The
site features ladders,
full fixtures, live text
commentary, photo
galleries and video
wrap-ups. Readers
can also interact via
weekly polls, judging
the week’s best
performer.
Cricket
With flair and insight,
leading journalists and
analysts take you to
the heart of one of our
nation’s best-loved
games. Both at home
and abroad we deliver
comprehensive
coverage of all Test
matches and tours,
highlighted with the
Ashes and World Cups.
Sport NRL Union AFL Cricket
Sections
Unbiased sports journalism
from a team of Australia’s finest

S M T W T F S

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SECTIONS 8
The Arts
Spectrum captures the cultural life of
Sydney with a thought-provoking and
entertaining mix of stories and reviews
on film, music, books, performing and
visual arts, television, food, gardening
and design. Our team of respected
writers brings readers the city’s most
comprehensive guide to the people,
events and issues in the arts.
Television
In industry circles, The Guide is seen
as an essential source of breaking
news, criticism and opinion. The key
writers, Michael Idato and Paul Kalina,
have many years of experience and
have cultivated devoted followings.
The Guide has a reputation for
intelligent, independent television
and radio criticism and its loyal
following makes Monday
one of the
Herald’s most popular
weekday editions.
Entertainment
It’s Friday and the weekend starts
here, with a weekly guide to the
best entertainment in your city.
The Shortlist covers the pick of
movies, music and theatre with
reviews, interviews and extensive
lists, from the latest film releases,
to the best gigs and stage shows.
Arts
A RT S A N D
E N T E RTA I N M E N T
Fairfax’s Entertainment editorial
team is as passionate about
film, music, books, arts and television
as our vast audience. Each week
the country’s most respected arts
and entertainment journalists
across Sydney and Melbourne
generate stories and videos
for print and online, feeding an
insatiable demand for this content.
Sections
Behind the scenes of Sydney’s
entertainment, arts and culture

S M T W T F S

 

S M T W T F S

 

S M T W T F S

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SECTION Sections 9
Lifestyle
FO O D A N D
T R AV E L
Be inspired by our sections,
whether it’s the best food in town
or the perfect travel destinations.
Our audiences are passionate
and discerning, looking to feed
their minds and bodies.
An audience passionate about
food, travel, health and lifestyle
Lifestyle
Lifestyle offers smart, engaging
content about the issues that matter
most in the lives of our audiences.
From relationships to parenting, health
and wellness to trend stories about
fashion and beauty. It also includes
opinion pieces from a community
of high-profile female contributors
under the Daily Life banner.
Discerning travellers
Traveller inspires, entices and informs.
With a line-up of Australia’s most
experienced travel writers and
columnists, we deliver superior
writing, beautiful photography and
independent, expert advice.
Traveller on Saturday together with
our website Traveller.com.au, offer
our readers ‘the’ destination for travel
inspiration at home or on-the-go.
Australia’s home of the hats
Good Food is one of the most loved
sections and dominates food
journalism in Australia. Influential,
credible and with a huge loyal
following, Good Food has been a
must-read for passionate food-lovers
for almost three decades. With our
iconic reviews, recipes, food news,
trends and personalities, Good
Food is ideal for anyone who loves
eating in, eating out and everything
in between.
Lifestyle

S M T W T F S

 

S M T W T F S

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10
Sunday Life
The Herald’s must-read weekly
magazine,
Sunday Life, is bold,
vibrant, and stylish. Its goal is
to inspire. Inspire your body, inspire
your mind. With this in mind, we
have created beautiful, lively and
inspirational pages in food, home,
fashion, travel and health and
wellbeing. Every week we showcase
great style, give practical advice,
interview the famous and fascinating
and offer brilliant ideas for
your next meal, trip, purchase,
outfit or outing.
Good Weekend
Australia’s premier newspaper-inserted
magazine, Good Weekend continues
to set the benchmark for excellence in
Australian journalism. A confident leader
in the inserted magazine market, Good
Weekend offers a rare balance found in
no other magazine; an even male/female
readership and a mass reaching vehicle
with premium appeal. Delivering a
dedicated, loyal and reliable reader base,
Good Weekend is regularly invited into
the sanctuary of the weekend, offering
advertisers a unique opportunity to play
a part in our readers’ weekend routine.
SECTIONS Magazines
FEBRUARY 24, 2018
BY Gabriella Coslovich
QUELLE HORREUR: A QUARANTINE CATASTROPHE Plus SAVING THE CHIMPS
How Hobart became a mainlander’s dream
F1
Slowing down with
Daniel Ricciardo
Drink
It’s time to shake up
your mixers
Style
Fast fashion at the
Commonwealth Games
Pack
Everything you need
for a weekend away
ExecutiveStyle
SMART MEN. COOL THINGS. A U T U M N 2 0 1 8
Basketball star Liz Cambage bounces back for a new start in the USA
T H E S P O R T I S S U E
February 4, 2018
VANESSA KIRBY
MAKING FRIENDS AS AN ADULT / A STOLEN GIRL CHANGED MY LIFE
ADAM LIAW’S SAUSAGE SIZZLE / BEAUTY, HEALTH PLUS TRAVEL BONUS
jewel in the
crown
Magazines
I N S E RT E D M AG A Z I N E S
Fairfax Magazines stands proud with
its hallmark tradition of credible
award-winning journalism.
Our magazines, with their strong
editorial philosophy of quality, trust
and integrity offer unparalleled access
to the homes and hearts of the most
significant segment of our society.
Executive Style
Executive Style is Australia’s Magazine
for sophisticated male professionals who
enjoy the finer things in life. Whether it’s
a prestige car, a beautiful timepiece or a
fine whisky, we know it’s the things you
want – not the ones you need – that
generate the biggest buzz. It’s also about
living the life you want, from fine dining
to a luxury property purchase and how
you keep yourself in top shape –
mentally and physically – every day
of your challenging but rewarding life.
Executive Style is inserted in
The Age
and
the Herald quarterly.

S M T W T F S

 

S M T W T F S

 

S M T W T F S

Q U A R T E R L Y
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SECTIONS Sections 11
Marketplaces
PROPERTY, EMPLOYMENT
AND AUTOMOTIVE
The Herald’s award-winning marketplaces connect audiences with
authoritative and aspirational news
and information across automotive,
property, and employment.
Automotive
Drive provides the latest automotive
news through one of Australia’s
most experienced and respected
editorial teams.
Our writers are passionate and
authoritative, offering trusted advice
and reviews in; finance, insurance,
and maintenance.
Through its multi-media platform,
Drive delivers a high quality, affluent
audience for advertisers.
Property
Domain comprehensively covers
the real estate market across both
metropolitan and regional areas,
featuring up-to-date property
information and extensive and visually
engaging listings of properties for sale.
Whether it’s making the biggest
purchase of their lives, buying an
investment property, or relocating to
a new city, with Domain, advertisers
can connect with consumers at
these pivotal moments.
Employment
The Fairfax Employment Network
is a suite of products designed to
connect employers with active and
passive job seekers through integrated
recruitment campaigns across Fairfax
owned and partner brands.
It’s multi-channel and cross platform,
giving advertisers the ability to reach
candidates anywhere, anytime and
on any device.
Employment
Prime positions to connect
with your audience

S M T W T F S

 

S M T W T F S

 

S M T W T F S

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Display Advertising | PRINT 12
Digital Solutions
The Herald digital platforms offer a
variety of digital solutions across
online, mobile and tablet to cater to
your requirements.
Direct Marketing
Our Direct Marketing service
specialises in the delivery of direct
response driven media solutions
comprising of newspaper inserts/
catalogues, bespoke printing,
adhesive note advertising as well
as a vast array of creative executions
and paper stocks.
Strategic Features
Strategic Features are unique
publications created around topics
of interest driven by audience,
editorial and consumer needs.
We offer our clients the opportunity
to connect with the Fairfax audience
across print, online and tablet.
Advertising dimensions
The Sydney Morning Herald
FULL PAGE

LARGE STRIP

 

MINI STRIP

JUNIOR
PAGE
1/4 PAGE V
TRIPLE MINI

1/2
PAGE
V

 

1/4 PAGE
STRIP

STACKED
MINI

1/2 PAGE H

CORNER
BLOCK
MOVIE
TICKET
POSTCARD
MINI
Compact 374×260
All dimensions
shown in mm’s
(height x width)
Compact 280×194 Compact 374×129 Compact 186×260
Compact 139×260 Compact 186×129 Compact 92×260 Compact 139×129 Compact 92×129
Compact 45×260 Compact 139×63 Compact 92×63 Compact 45×129 Compact 45×63
Contact your Fairfax Media Sales Representative for further details
adcentre.com.au
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13

EGN Sections*
SHAPE MONDAY – FRIDAY SATURDAY MONDAY – FRIDAY SATURDAY
Full Page $70,752.00 $88,480.00 $30,585.28 $38,462.40
Incl. GST $77,827.20 $97,328.00 $33,643.81 $42,308.64
Junior Page $39,798.00 $49,770.00 $17,204.22 $21,635.10
Incl. GST $43,777.80 $54,747.00 $18,924.64 $23,798.61
1/2 page V $35,376.00 $44,240.00 $15,292.64 $19,231.20
Incl. GST $38,913.60 $48,664.00 $16,821.90 $21,154.32
1/2 page H $35,376.00 $44,240.00 $15,292.64 $19,231.20
Incl. GST $38,913.60 $48,664.00 $16,821.90 $21,154.32
Large strip $26,532.00 $33,180.00 $11,469.48 $14,423.40
Incl. GST $29,185.20 $36,498.00 $12,616.43 $15,865.74
1/4 page V $17,688.00 $22,120.00 $7,646.32 $9,615.60
Incl. GST $19,456.80 $24,332.00 $8,410.95 $10,577.16
1/4 page strip $17,688.00 $22,120.00 $7,646.32 $9,615.60
Incl. GST $19,456.80 $24,332.00 $8,410.95 $10,577.16
Corner Block $13,266.00 $16,590.00 $5,734.74 $7,211.70
Incl. GST $14,592.60 $18,249.00 $6,308.21 $7,932.87
Postcard $8,844.00 $11,060.00 $3,823.16 $4,807.80
Incl. GST $9,728.40 $12,166.00 $4,205.48 $5,288.58
Mini strip $8,844.00 $11,060.00 $3,823.16 $4,807.80
Incl. GST $9,728.40 $12,166.00 $4,205.48 $5,288.58
Triple Mini $6,633.00 $8,295.00 $2,867.37 $3,605.85
Incl. GST $7,296.30 $9,124.50 $3,154.11 $3,966.44
Stacked Mini $4,422.00 $5,530.00 $1,911.58 $2,403.90
Incl. GST $4,864.20 $6,083.00 $2,102.74 $2,644.29
Movie Ticket $4,422.00 $5,530.00 $1,911.58 $2,403.90
Incl. GST $4,864.20 $6,083.00 $2,102.74 $2,644.29
Mini $2,211.00 $2765.00 $955.79 $1,201.95
Incl. GST $2,432.10 $3,041.50 $1,051.37 $1,322.15

Rates are inclusive of colour. No discounts will apply for mono.
These rates are applicable to the following;
Business (M–S), Sports (M–S), Good Food, Money, Spectrum, Traveller*, The Shortlist* and The Guide. EGN includes World and News Review.
*Excludes Classifieds rates in Entertainment, Traveller, Drive, Domain, MyCareer. Excludes rates for Saturday Recruitment Display.
Information correct at time of publishing. Please visit
adcentre.com.au for more information.
Advertising Rates – The Sydney Morning Herald
Positional loadings still apply.
Advertising Rates | PRINT

Annual Spend Level Discounts
ANNUAL SPEND LEVELS (Excl. Gst) Casual $106,270 $245,745 $478,200 $690,735 $1,082,600 $2,092,140
Discount -3% -6% -8% -11% -15% -18%

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Loadings and Deadlines 14
Deadlines – Newspaper
Loadings

Preferred Position Loadings – EGN#
POSITION MON–FRI SAT
Front page 100% 100%
Page 2 50% 50%
Page 3 50%
First Full page colour 50% 50%
Prior page 13 40%
Prior page 19 30% 40%
Prior page 25 30%
Outside Back Cover 50% 50%
GTD Position
includes RHP, solus on spread,
consecutive placements
(in addition to above loads)
30% 40%

 

Sections#
POSITION MON–FRI SAT
Front Page ^ 50% 50%
Page 2 & 3 40% 40%
Outside Back Cover 30% 30%
GTD Position
includes RHP, solus on spread,
consecutive placements
(in addition to above loads)
30% 30%

Includes Sport, Business, Money, Good Food, The Guide,
Spectrum, The Shortlist, (unless otherwise stated).
^ When Sport commences from the back,
front page load applies.
#Subject to availability.
Information correct at time of publishing. Please visit
adcentre.com.au for more information.

DAY SECTION DISPLAY CLASSIFIEDS
Booking Material Lineage Display Booking Display Material
Mon EGN/Bus/Sport 2pm Thu 12pm Fri ––– ––– –––
The Guide 12pm Tue 12pm Thu ––– ––– –––
Employment/General Classifieds ––– ––– 5pm Sun 12pm Fri 3pm Fri
Tributes/Personal Notices ––– ––– 5pm Sun 12pm Fri 3pm Fri
Tue EGN/Bus/Sport 2pm Fri 12pm Mon ––– ––– –––
Good Food 12pm Tue 12pm Fri ––– ––– –––
Employment/General Classifieds ––– ––– 5pm Mon 12pm Mon 3pm Mon
Tributes/Personal Notices ––– ––– 5pm Mon 12pm Mon 3pm Mon
Wed EGN/Bus/Sport 2pm Mon 12pm Tues ––– ––– –––
Money 12pm Thu 12pm Mon ––– ––– –––
Employment/General Classifieds ––– ––– 5pm Tue 12pm Tue 3pm Tue
Tributes/Personal Notices ––– ––– 5pm Tue 12pm Tue 3pm Tue
Thur EGN/Bus/Sport 2pm Tue 12pm Wed ––– ––– –––
Employment/General Classifieds ––– ––– 5pm Wed 12pm Wed 3pm Wed
Tributes/Personal Notices ––– ––– 5pm Wed 12pm Wed 3pm Wed
Fri EGN/Bus/Sport 2pm Wed 12pm Thu ––– ––– –––
Shortlist 12pm Mon 12pm Wed 5pm Wed 12pm Wed 3pm Wed
Form Guide 12pm Mon 12pm Wed ––– ––– –––
Employment/General Classifieds ––– ––– 5pm Thu 12pm Thu 3pm Thu
Tributes/Personal Notices ––– ––– 5pm Thu 12pm Thu 3pm Thu
Sat EGN/Sport 2pm Wed 12pm Fri ––– ––– –––
Business 2pm Wed 12pm Thu ––– ––– –––
Spectrum 12pm Mon 12pm Wed 5pm Wed 12pm Wed 3pm Wed
Traveller 12pm Mon 12pm Thu 5pm Thu 12pm Thu 3pm Thu
Drive 12pm Tue 3pm Thu 5pm Thu 12pm Thu 3pm Thu
Employment/General Classifieds ––– ––– 5pm Thu 2pm Thu 3pm Thu
Tributes/Personal Notices ––– ––– 5pm Fri 12pm Thu 3pm Thu

Deadlines – Magazines

DAY MAGAZINES BOOKING MATERIAL
Friday Executive Style: Published quarterly 5pm Wed: 35 days prior to publication 12pm Wed: 16 days prior to publication
Saturday Good Weekend: Published weekly 5pm Fri: 22 days prior to publication 12pm Wed: 10 days prior to publication
Sunday Sunday Life: Published weekly 5pm Mon: 20 days prior to publication 12pm Thu: 10 days prior to publication

Cancellation
Deadlines
Cancellation
deadlines are 3
working days
prior to bookings
deadlines for all
publications.

T H E S Y D N E Y M O R N I N G H E R A L D M E D I A K I T, 2 0 1 8
Bookings 15
Booking Procedure
Verbal bookings must be confirmed
in writing. If appearance dates or material
instructions need to be altered, changes
must be advised by phone. Please take the
contact name of the Fairfax Media
representative and follow through with
amended confirmation. Confirmations and
verbal bookings must tally. Where there is
discrepancy between verbal bookings and
confirmation, the Company will not be
liable unless confirmation is received 3
working days prior to booking deadline.
Cancellation Procedure
Cancellations must be made verbally and
confirmed in writing prior to the cancellation
deadline. Please note the cancellation
number quoted by the Fairfax Media
representative and their name. All bookings
taken inside cancellation deadline are
taken on a non-cancellation basis. No
liability will be accepted unless the above
procedures are followed.
Material on Hand
Please note the Herald will retain
advertisements for a period of 3 months.
Repeats outside this time span cannot
be guaranteed.
Terms and Conditions
All advertising services are governed by
Fairfax Media Terms and Conditions of
Advertising. Fairfax Media reserves the
right to modify this ratecard or its Terms and
Conditions at any time without prior notice.
100% space charge will apply when material
fails to arrive in time for publication. No
responsibility will be accepted for material
arriving outside designated deadlines.
Advertising Material and
Specifications
Please note that Fairfax Media will only
accept material via electronic transmission.
Fairfax Media operates new advertising
quality assurance measures for the
Herald. All digital ads need to undergo
Quality Assurance testing prior to
being accepted for publication. To
facilitate this, Fairfax Media has certified
a number of methods for Quality
Assurance testing and ad delivery
(fees and charges apply):
Adstream
(+61) 02 9467 7500
adstream.com.au
Adsend Australia
(+61) 02 8689 9000
adsend.com.au
Digital Ads International
SENDlite
(+61) 02 9818 1965
sendlite.com.au
Fairfax Ad Designs
(+61) 02 8777 6956
[email protected]
Booking and Material Procedure – Print
Booking and Material Procedure – Digital
Creative delivery lead times
Ad products are classified into a three tier system to determine their delivery
deadlines and governing business rules. Delivery deadlines are:
Third Party Ad Tag Types
Ads within the Fairfax network may
be served through either iframe or
JavaScript ad-tags.
All Fairfax approved third party
vendors support both methods;
however a member of the Ad
Operations team will inform you if
a specific execution requires a
particular tag type/delivery
method. Third party redirect tags
must be live when submitted.
Supported desktop web browsers
Chrome (latest official release)
Mozilla Firefox
(latest official release)
Microsoft Internet Explorer V11
(Windows OS only)
Safari 4+ (Apple OS only)

TIER DELIVERY DEADLINE
PRIOR TO LIVE DATE
PRODUCT TYPES
1 3 business days
prior to live date
For standard banner and text /
HTML (non-rich media) ad creative.
2 5 business days
prior to live date
For standard rich media creative
(e.g. Rich Media without custom
functionality).
3 10+ business days
prior to live date
For any non standard / custom executions:
Lead time may vary depending on the
nature and complexity of the execution.
Minimum lead time is 10 business days.

Information correct at time of publishing. Please visit adcentre.com.au for more information.
T H E S Y D N E Y M O R N I N G H E R A L D M E D I A K I T, 2 0 1 8
Terms and Conditions 16
1. Publication of Advertising
1.1. Subject to these Terms, in providing advertising to a Customer
(“Advertising”), Fairfax will use its reasonable endeavours to publish
the Advertising in the format and in the position agreed with the
Customer. “Advertising” includes images submitted for publication
and content or information relating to published advertisements.
1.2. Customer grants Fairfax a worldwide, royalty-free, non-exclusive,
irrevocable licence to publish, and to sub-licence the publication
of, the Advertising in any form or medium, including print, online or
other. Customer warrants that it is authorised to grant Fairfax the
licence in this clause 1.
2. Right to Refuse Advertising
2.1. Neither these Terms nor any written or verbal quotation by Fairfax
represents an agreement to publish Advertising. An agreement
will only be formed between Fairfax and Customer when Fairfax
accepts the Advertising in writing or generates a tax invoice for that
Advertising.
2.2. Fairfax reserves the right to refuse or withdraw from publication
any Advertising at any time that, in the opinion of Fairfax, is illegal,
defamatory, offensive, obscene and/or contrary to the business
interest, goodwill and/or reputation of Fairfax or any of its customers
or vendors or is likely to infringe on the rights of third parties (even
if the Advertising has previously been published by Fairfax).
3. Right to vary Format, Placement or Distribution
3.1. Fairfax will use reasonable efforts to publish Advertising in the format and in the position requested by the Customer. However, Fairfax
reserves the right to vary the placement of Advertising within a title
or website or to change the format of Advertising. Customer must
pay the full price for Advertising even if Fairfax varies the format or
placement of the Advertising.
3.2. Except in accordance with clause 12, Fairfax will not be liable for any
loss or damage incurred by a Customer arising from Fairfax’s failure
to publish Advertising in the format and position requested by the
Customer.
3.3. If Fairfax changes the press configuration for a publication, Fairfax
reserves the right to shrink or enlarge the Advertising by up to 10%
without notice to Customer or any change to rates.
4. Submission of Advertising
4.1. Customer warrants to Fairfax that the publication of the Advertising
does not breach or infringe:
a) the Competition and Consumer Act (Cth) or equivalent State
legislation;
b) any copyright, trade mark, obligation of confidentiality or other
personal or proprietary right;
c) any law of defamation, obscenity or contempt of any court, tribunal
or royal commission;
d) State or Commonwealth privacy legislation or anti-discrimination
legislation;
e) any financial services law as defined in the Corporations Act
2001 (Cth); or
f) any other law or applicable code (including any common law, statute, delegated legislation, rule or ordinance of the Commonwealth,
or a State or Territory).
4.2. Customer warrants that if Advertising contains the name or photographic or pictorial representation of any living person and/or any
copy by which any living person can be identified, the Customer has
obtained the authority of that person to make use of his/her name or
representation or the copy.
4.3. Advertising containing contact details for the Customer must contain
the full name and street address of the Customer. Post office box and
email addresses alone are insufficient.
4.4. If a Customer submits Advertising that looks, in Fairfax’s opinion,
like editorial material, Fairfax may publish the Advertising under the
heading “Advertising” with a border distinguishing it from editorial.
4.5. Advertising submitted electronically must comply with Fairfax’s
specifications. Fairfax may reject the Advertising material if it is not
submitted in accordance with such specifications.
4.6. Advertising material delivered digitally must include the Fairfax
booking or material identification number.
4.7. If Customer is a corporation and the Advertising contains the
price for consumer goods or services, Customer warrants that the
Advertising complies with the component pricing provisions of
the Competition and Consumer Act (Cth) and contains, as a single
price, the minimum total price to the extent quantifiable at time of
the Advertising.
4.8. Customer must not resell Advertising space to any third party
without Fairfax’s consent.
4.9. If Advertising promotes a competition or trade promotion, Customer
warrants it has obtained all relevant permits and indemnifies Fairfax
against any loss in connection with the Advertising.
5. Classified Advertising
Fairfax will publish classified Advertising under the classification
heading it determines is most appropriate. These headings are for
the convenience of readers. Fairfax will publish classified display
Advertising sorted by alphabetical caption and, where space permits,
with related line Advertising.
6. Online Advertising
6.1. For online banner and display Advertising, Customer must submit
creative materials and a click-through URL to Fairfax at least 3
working days (5 working days for non-gif material) or within such
other deadline advised by Fairfax at its discretion before publication
date. Fairfax may charge Customer for online Advertising cancelled
on less than 14 days notice or if creative materials are not submitted
in accordance with this clause 6.1.
6.2. All online Advertising (including rich media) must comply with
Fairfax’s advertising specifications.
6.3. Fairfax will measure online display and banner Advertising (including impressions delivered and clicks achieved) through its ad-serving systems. Results from Customer or third party ad-servers will not
be accepted for the purposes of Fairfax’s billing and assessment of
Advertising.
6.4. Fairfax is not liable for loss or damage from an internet or telecommunications failure.
6.5. Customer acknowledges that Fairfax may at its discretion include
additional features or inclusions such as third party advertisements
within online classified Advertising.
7. Errors
7.1 Customer must promptly check proofs of Advertising (if provided
to the Customer by Fairfax) and notify Fairfax of any errors in the
proofs or in published Advertising.
7.2 Fairfax does not accept responsibility for any errors submitted by the
Customer or its agent, including errors in Advertising placed over the
telephone.
7.3 Customer must send any claim for credit or republication in writing
to Fairfax no later than 7 days after the date of publication of the
Advertising.
8. Advertising Rates and GST
8.1. The Customer must pay for Advertising, unless otherwise agreed, at
the casual ratecard rate. Ratecard rates may be varied at any time by
Fairfax without notice. Customer must pay GST at the time it pays for
Advertising. Fairfax will provide a tax invoice or adjustment note (as
applicable).
8.2. Eligibility for discounts or rebates will be based on the Customer’s
GST-exclusive advertising spend.
9. Credit and Customer Accounts
Fairfax may grant, deny or withdraw credit to a Customer at any time
in its discretion. Customer must ensure that its Customer account
number is available only to those employees authorised to use it.
Customer acknowledges it will be liable for all Advertising placed
under Customer’s account number.
10. Payment
10.1. The Customer must pre-pay for Advertising if required by Fairfax. If
Advertising is on account, payment must be within 7 days of date of
the invoice or, for certain Rural Press publications, within 21 days of
the end of the month in which the invoice is issued. If a commercial
account has been established with Fairfax, payment must be within
30 days of invoice date.
10.2. If Customer fails to provide the copy for a booking by the publication
deadline, Fairfax may, at its sole discretion, still accept the Advertising after the deadline. If the Advertising is ultimately not published
because of Customer’s failure to deliver the copy in sufficient time
after the publication deadline, Customer will still be charged for the
Advertising and Customer has no claim against Fairfax for credit,
republication or other remedy for out of deadline Advertising.
10.3. Customer must pay the full price for Advertising even if there is an
error in the Advertising, unless the error was Fairfax’s fault.
10.4. Customer must pay its electronic transmission costs.
10.5. To the extent that Fairfax incurs any third party costs on the
Customer’s behalf (e.g. production costs) which it is not able to be
reimbursed for, the Customer will be required to pay this amount
to Fairfax regardless of whether the Advertising is postponed or
cancelled.
11. Failure to Pay and Other Breach
11.1. If Customer breaches these terms, fails to pay for Advertising or
suffers an Insolvency Event (defined in clause 11.2), Fairfax may (in
its discretion and without limitation):
a) cancel any provision of credit to Customer;
b) require cash pre-payment for further Advertising;
c) charge interest on all overdue amounts at the rate 2% above the
NAB Overdraft Base Rate; take proceedings against the Customer
for any outstanding amounts;
d) recover Fairfax’s costs including mercantile agency and legal costs
on a full indemnity basis;
e) cease publication of further Advertising or suspend an agreement
for Advertising not yet published until the breach is remedied
and if it is not remedied within 10 Business Days, Fairfax may
terminate an agreement for Advertising not published;
f) exercise any other rights at law.
11.2. A Customer suffers an “Insolvency Event” if:
a) Customer is a natural person and commits an act of bankruptcy; or
b) Customer is a body corporate and cannot pay its debts as and
when they fall due or enters an arrangement with its creditors
other than in the ordinary course of business or passes a
resolution for administration, winding up or liquidation (other
than for the purposes of reorganisation or reconstruction); or has
a receiver, manager, liquidator or administrator appointed to any
of its property or assets or has a petition presented for its winding up.
11.3. Fairfax may withhold any discounts or rebates if Customer fails to
comply with its payment obligations.
11.4. A written statement of debt signed by an authorised employee of
Fairfax is evidence of the amount owed by the Customer to Fairfax.
1. Liability
12.1. Each of the parties excludes all implied conditions and warranties
from these terms, except any condition or warranty (such as conditions and warranties implied by the Competition and Consumer Act
2010 and equivalent State acts) which cannot by law be excluded
(“Non-excludable Condition“).
12.2. Each of the parties limits its liability for:
a) breach of any Non-excludable Condition (to the extent such
liability can be limited); and
b) for any breach of contract caused by or contributed by a party, in
the case of Fairfax, to the re-supply of the Advertising if reasonably possible or payment of the cost of re-supply to Customer and
in the case of Customer, the amount paid for the Advertising.
12.3. Subject to clauses 12.1, neither party will, in any circumstances, be
liable to the other for any indirect or consequential losses, loss of
profits, loss of revenue or loss of business opportunity.
12.4. Subject to clause 12.2, the Customer indemnifies Fairfax and its
officers, employees, contractors and agents (the “Indemnified“)
against any costs, expenses, losses, damages and liability suffered
or incurred by the Indemnified arising from the Customer’s breach
of these Terms and any negligent or unlawful act or omission of the
Customer in connection with the Advertising.
13. Privacy
13.1. Fairfax collects a Customer’s personal information to provide the
Advertising to the Customer and for invoicing purposes. Fairfax may
disclose this personal information to its related bodies corporate, to
credit reporting agencies and other third parties as part of provision
of the Advertising and for overdue accounts, to debt collection
agencies to recover amounts owing.
13.2. Fairfax provides some published Advertising to third party service
providers. Where such Advertising contains personal information,
Customer consents to the disclosure of their personal information
in the advertising to third parties and to the personal information
being republished by a third party.
13.3. Customers may gain access to their personal information by writing
to the Privacy Officer, GPO Box 506, Sydney NSW 2001. Fairfax’s
privacy policy is at www.fairfaxmedia.com.au .
14. Confidentiality
14.1. Each party will treat as confidential, and will procure that its
advertising agents, other agents, and contractors (“Agents“) treat as
confidential and will not disclose, unless disclosure is required by law:
a) the terms of this Agreement (including terms relating to volumes
and pricing);
b) information generated for the performance of this Agreement,
including all data relating to advertising schedules, budgets,
forecasts, booked advertising, prices or volumes;
c) any other information that ought in good faith to be treated as
confidential given the circumstances of disclosure or the nature of
the information; and
d) any information derived wholly or partly for any information
referred to in (a) to (c) above.
14.2. Each party agrees to take all reasonable precautions to prevent any
unauthorised use, disclosure, publication or dissemination of the
confidential information by or on behalf of itself or any third party.
15. General
15.1. These Terms, with any other written agreement, represent the entire
agreement of the Customer and Fairfax for Advertising. They can only
be varied in writing by an authorised officer of Fairfax. No purchase
order or other document issued by the Customer will vary these
Terms.
15.2. Fairfax will not be liable for any delay or failure to publish Advertising caused by a factor outside Fairfax’s reasonable control (including
but not limited to any act of God, war, breakdown of plant, industrial
dispute, electricity failure, governmental or legal restraint).
15.3. Fairfax may serve notice on Customer by post or fax to the last
known address of the Customer.
15.4. These Terms are governed by the laws of the State in which the
billing Fairfax company for the Advertising is located and each party
submits to the non-exclusive jurisdiction of that State.
These terms apply to all advertising provided to any person (“Customer“) by Fairfax Media Management
Pty Limited ABN 11 124 337 239 or a subsidiary (“Fairfax”). Customer includes an advertiser on whose behalf
Advertising is placed and any media company or agency that arranges the Advertising for its clients.
FAIRFAX MEDIA ABN 15 008 663 161

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NSW 2009
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VIC
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VIC 3008
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QLD
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Brisbane
QLD 4000
(07) 3835 7540
SA
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SA 5063
(08) 8212 1212
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WA 6004
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ACT 2609
(02) 6280 2122
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