EDU600_Assessment 3_Brief Page 1 of 7

ASSESSMENT 3 BRIEF
Subject Code and Title	EDU600: Enterprise Development Unit
Assessment	Professional Presentation
Individual/Group	Group
Length	10-12 minutes
Learning Outcomes	a) Critically evaluate and synthesise the fundamental concepts of creative entrepreneurship. b) Apply theories and methodologies of entrepreneurial thinking to analyse and address real world problems. c) Work collaboratively with relevant stakeholders to address a real-world problem. d) Determine and validate a target market to clarify user needs and preferences. e) Design and present a business solution that meets the objectives of an enterprise organisation.
Submission	This assessment is due in class on Week 12 (Module 6.2).
Weighting	40%
Total Marks	100 marks

EDU600_Assessment 3_Brief Page 2 of 7
Task Description
Following on from your Assessment 2, you will have received detailed critical feedback from your
learning facilitator and industry mentor on your Enterprise proposal.
Having absorbed that feedback and assimilated it objectively and appropriately into your ongoing
strategy, you will now deliver a 10 to 12-minute presentation to a panel of discerning investors. The
presentation will also be submitted for marking.
Context
The focus of Assessment 3 is the opportunity for you to showcase your knowledge and expertise in
an enterprise and your ability for entrepreneurial thinking to design a robust and scalable business
solution that addresses an issue for which you are passionate about.
Your assessment is intended to serve three purposes and will be evaluated on your ability to:
 clearly provide a solution to an issue for which you are passionate about
 demonstrate fulfilment of all academic requirements as defined within the Learning
Outcomes, and
 create a professional, viable and compelling presentation for discerning investors, partners
and stakeholders to potentially invest in your Enterprise.
Task Instructions
Based on feedback and coaching from your learning facilitator and industry mentor over the last 11 weeks,
you are to present your final Enterprise in a 10 to 12-minute presentation to a panel of potential investors.
Design your presentation using an application you are comfortable with such as PowerPoint, Prezi or
similar.
Your final presentation must include the following:
a) A general introduction that outlines the origins and scope of the issue for which you are
passionate about, and revisits the research components and maps the development of the final
solution to your Enterprise in a compelling and credible statement of intent.
b) A clear demonstration of your solution, the Customer Value Proposition, Total Addressable
Market and the Unique Selling Proposition.
c) A viable venture/business plan component that makes the case in commercial and/or social
and/or sustainability terms depending on your choice of enterprise. You will be expected to
demonstrate costs, revenues and break-even point over a 3-year period as well as how the
initiative can be funded through reallocation, or that it can generate its own revenue.
d) A complete Business Model Canvas for which you will be expected to have full details on request
from any members of your audience.
e) An outline of the Enterprise sustainability and scalability.
EDU600_Assessment 3_Brief Page 3 of 7
f) This analysis should be supported by potential clients endorsing the proposal for the use or
deployment of the proposed solution.
g) A concise statement, or executive summary, should be provided at the start that consolidates
the drafts of the last 12 weeks to represent a compelling and viable proposal. At this point,
actual organisations, companies or bodies of interest should be identified towards whom the
proposition might conceivably be pitched. This executive summary is designed specifically to
pique their interest and encourage them to study the entire document in detail.
h) A concluding summary and rationale and call to action for potential investors.
i) Your presentation should reflect a professional standard of visual communication design that clearly
represents and supports the content of your proposal.
Referencing
It is essential that you use appropriate APA style for citing and referencing research. Please see more
information on referencing here: https://library.torrens.edu.au/academicskills/apa/tool
Submission Instructions:
This assessment task is to be submitted in Week 12, Module 6.
The assessment will also be uploaded to Blackboard as an MS Word document.
Your Learning Facilitator will offer a grade out of 40% for this assessment task as well as summative
feedback on your proposal as a whole.
For online students, a live online presentation will be arranged during your Week 12 class with your
learning facilitator industry mentor, and potential investors.
For face-to -students, you will present during your Week 12 class in front of your learning facilitator,
industry mentor, and potential investors.
For both online and face-to-face students, please dress professionally, and be prepared for questions
and answers at the end of your presentation from your learning facilitator, industry mentor and
potential investors.
EDU600_Assessment 3_Brief Page 4 of 7
Assessment 3 Rubric

Assessment Attributes	Fail (Unacceptable) 0-49%	Pass (Functional) 50-64%	Credit (Proficient) 65-74%	Distinction (Advanced) 75 -84%	High Distinction (Exceptional) 85-100%
Integrated understanding and application of a complex body of knowledge relating to enterprise. 30%	Limited evidence of the capacity to evolve a compelling enterprise initiative. Final proposal lacks credibility and is insufficiently supported by convincing evidence of its practical application and financial viability.	Some evidence of the capacity to evolve a compelling enterprise initiative. Final proposal demonstrates some effort in substantiating the credibility and financial viability of the project.	Demonstrates capacity to evolve a credible and compelling enterprise initiative. Final proposal demonstrates intent to present and establish credibility and financial viability for a worthwhile project.	Demonstrates a highly developed capacity to evolve a credible and compelling enterprise initiative. Final proposal demonstrates a professional and confident presentation of a credible and financially viable project.	Demonstrates exceptional capacity to evolve a credible and compelling enterprise initiative. Final proposal demonstrates a highly professional and confident presentation of an innovative, credible and financially viable project, which is strongly validated by robust and convincing evidence.

EDU600_Assessment 3_Brief Page 5 of 7

Assessment Attributes	Fail (Unacceptable) 0-49%	Pass (Functional) 50-64%	Credit (Proficient) 65-74%	Distinction (Advanced) 75 -84%	High Distinction (Exceptional) 85-100%
Analysis and synthesis of new knowledge and its application to propose a viable solution to a issue. 30%	Limited synthesis and analysis. Limited application of new knowledge in the development and realisation of the project.	Demonstrated analysis and synthesis of new knowledge in the development and realisation of the project. Shows the ability to interpret relevant information and apply new knowledge in the project proposal.	Well-developed analysis and synthesis of new knowledge which is applied to the development and realisation of the project. Confidently interprets and applies new knowledge as reflected in the project proposal. Professional delivery of a compelling argument.	Thoroughly developed creative analysis. Synthesis of new knowledge has been interpreted and applied the realisation of the project. Confidently interprets and applies new knowledge into the project proposal with evident discernment. Professional and confident delivery of a compelling argument.	Highly sophisticated and creative analysis. Synthesis of new and existing knowledge has been expertly interpreted and applied to the realization of the project. Professional and confident delivery of an exceptional and compelling argument.

EDU600_Assessment 3_Brief Page 6 of 7

Effective communication to potential investors within a given timeframe. 30%

Difficult for audience to understand and follow line of reasoning. No logical/clear structure and poor flow of ideas. Arguments lacks supporting evidence. Little to no use of relevant presentation aids.

Information, arguments and evidence are presented in a way that is not always clear and logical. Line of reasoning is often difficult to follow. Presentation aids at times lack relevance to ideas and arguments.

Information, arguments and evidence are well presented with a mostly clear flow of ideas and arguments. Line of reasoning is easy to follow. Use of relevant presentation aids to support ideas and arguments.

Information, arguments and evidence are very well presented; the presentation is logical, clear and well supported by evidence. Demonstrates cultural sensitivity. Good use of diverse presentation aids, including graphics and multi- media to support ideas and arguments.

Expertly presented. The presentation is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas and arguments. Engages and sustains audience’s interest in the topic; demonstrates high levels of cultural sensitivity. Effective use of diverse presentation aids, including graphics and multimedia to strongly support ideas and arguments.

EDU600_Assessment 3_Brief Page 7 of 7

Correct citation of key resources and evidence. 10%

Demonstrates inconsistent use of good quality, credible and relevant resources to support and develop ideas. APA referencing has not been applied where applicable.

Demonstrates use of credible and relevant resources to support and develop ideas, but these are not always explicit or well developed. APA referencing has been applied where applicable with frequent errors.

Demonstrates use of credible and relevant resources to support and develop ideas. APA referencing has been applied where applicable with minimal errors.

Demonstrates use of good quality, credible and relevant resources to support and develop arguments and statements. Shows evidence of wide scope for sourcing evidence APA referencing has been applied where applicable with no errors.

Demonstrates use of high-quality, credible and relevant resources to support and develop arguments and position statements. Shows evidence of wide scope within and outside the organisation for sourcing evidence APA referencing has been applied where applicable with no errors.