Entering and Growing the Motorcycle Business

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CASE 13
Polaris and Victory: Entering and Growing the Motorcycle Business
CASE STUDY INFORMATION
POLARIS INDUSTRIES (https://www.polaris.com)
POLARIS & VICTORY : Entering and Growing the Motorcycle Business:
Hitt, M.A., Ireland, R.D., Hoskisson, R.E. (2016)
Strategic Management: competitiveness and globalization – concepts and cases (12th edition).
Boston: Cengage Learning
The objective of your case analysis will be to demonstrate your comprehensive understanding of
the competitive business environment in the US motorcycle industry, and to identify and discuss
POLARIS INDUSTRIES capabilities and core competencies, linked to its strategic decision making
choices at business and corporate levels.

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