Referencing Styles : Harvard Module Booklet Course: EDEXCEL BTEC Group: Edexcel HNDTTM Group Module: Unit 14–Tour Operations Management Module type: Optional Unit Module Code: T/601/1753 Module Credit: 15 Teaching Period: (15+ 6 weeks) QCF Level: 4 Contact Hours: (15*3 + 6*3 = 63) Lectures: 15 weeks Revision: 3 weeks Feedback and assignment guidance: 3 weeks Module Leader: Mr Nikola Naumov Lecturer: Nikola Naumov Start date: 26/02/2015 Day:​Thursday Time:​10:00 – 13:00 Room:​ TBC Term: Feb – July 2015 CONTENTS 1. INTRODUCTION, AIMS AND OBJECTIVES 2. MODULE OUTLINE AND TEACHING METHODS 3. READING AND COURSE PREPRATION 4. LECTURE WITH DETAILED COURSE PROGRAMME AND OBJECTIVES 5. ASSESSMENT DETAILS 16 INTRODUCTION Learners will investigate the tour operators industry of the travel and tourism sector, including the different types of operators, their products and services, the scale of the industry and how it has been affected by trends and developments. Management issues will be covered by examining strategic and tactical decision making in order to develop learners’ decision-making skills. Learners will explore the stages involved in creating a holiday and develop skills associated with determining a selling price for a holiday from given information. The role of the brochure will be reviewed against the introduction of new methods of promoting holidays. Learners will also review distribution methods used by tour operators to sell holidays, including the traditional use of travel agencies and the emergence of methods such as the internet and television. Aim of the unit This unit enables learners to gain understanding of the tour operators industry, the stages involved in creating holidays, brochures and methods of distribution used to sell holidays, strategic and tactical decision making. Key Objectives: LO 1. To understand the tour operators industry within the travel and tourism sector LO 2. To understand stages involved in creating holidays LO 3. To be able to review brochures and methods of distribution used to sell holidays LO 4. To understand strategic and tactical decision making for tour operators. Learning Outcomes and assessment criteria: LO1 Understand the tour operators industry within the travel and tourism sector P1.1 – Analyse the effects of current and recent trends and developments on the tour operators industry. LO2 Understand stages involved in creating holidays: P.2.1 Assess the stages and timescales involved in developing holidays P.2.2 Evaluate the suitability of different methods of contracting for different components of the holiday and different types of tour operator P. 2.3 Calculate the selling price of a holiday from given information. LO3 Be able to review brochures and methods of distribution used to sell holidays P.3.1- Evaluate the planning decisions taken for the design of a selected brochure P.3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour operator P.3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for different types of tour operator LO4 Understand strategic and tactical decision making for tour operators P. 4.1 evaluate the strategic decisions made by different types of tour operator P.4.2 Compare the tactical decisions that could be taken by a selected tour operator in different situations Unit content: LO 1 Understand the tour operators industry within the travel and tourism sector Tour operators: as defined by EU Package Travel Directive; different types of tour operators including outbound operators, domestic operators, incoming operators, specialist operators, direct sell operators Industry: identification of major tour operators including their origins, ownership, market segments, competition, identification of specific operators within each category; scale e.g. number of passengers carried, market share, turnover; products and services to meet different markets; vertical and horizontal integration in leading operators; impact of integration; European and global links; trends to include changing trends in holidays (e.g. mass market tourism to customisation, product range, all-inclusive holidays), expansion of the cruise market; environmental awareness of tour operators, responsible tourism; effect of economy and other external factors e.g. discounting, emergence of e-commerce, budget airlines; The role of trade bodies including The Travel Association (ABTA), Association of Independent Tour Operators (AITO), Federation of Tour Operators (FTO), UK inbound, the UK Civil Aviation Authority (CAA) LO2 Understand stages involved in creating holidays Stages: steps e.g. market research; planning and scheduling; forecasting; contracting e.g. allocation, commitment, ad hoc, time series charters, split charters, ad hoc chartering, scheduled services, using air brokers; costing the holiday (fixed and variable costs, direct and indirect costs, load factors, mark-up, profit margins, seasonal flexing, competitive pricing, skimming, special offers, discounting strategies, currency exchange e.g. forward buying of currency, interest earning, cash flow); timescales. LO3 Be able to review brochures and methods of distribution used to sell holidays Brochures: recognition of the planning issues including deciding the format (content, structure, style, paper quality, size), based on product, target market and budget, determining print specifications, print run, multiple editions; timescales and stages of production including creative brief, copywriting, proofing, colour proof, printing; brochure launch; recognition of legal implications; other formats e.g. CD, video, internet, intranet, television; examination of distribution channels e.g. direct mail, specialist carriers, haulier, consolidated delivery companies, travel agencies, intensive/selective distribution systems; racking agreements Methods of distribution: methods e.g. direct sell, agencies, call centres, internet, teletext, telephone. LO4 Understand the strategic and tactical decision making for tour operators Strategic: examination of strategic decisions e.g. volume, pricing strategies, surcharge policy, positioning and image/branding, choice of product in relation to customer portfolio, distribution decisions; investment funded by capitalisation e.g. cruise ships and aircraft Tactical: responses e.g. triggered by competition, price wars, external factors; decisions e.g. fluid pricing, yield management, maximising occupancy of contracted beds, utilisation of coach and aircraft seats, consolidations; tactical marketing e.g. discounting, late sales 16 Programme Specification Accrediting Body: EDEXCEL Course: BTEC HND IN TRAVEL AND TOURISM MANAGEMENT​​​ Unit14: Tour Operations Management Wk. Lecture Schedule Outcome of session By the end of the session learners are expected to be able to: Activity/seminar and formative assessment Resources 1 Introduction to the course programme Introduction to the LO 1 Understand the tour operators industry within the travel and tourism sector • Mode of assessment, awareness of the awarding body, assessment criteria and the mode of assessment • Define tour operators • Define a tour package defined by EU Package Travel Directive; • Identify and explain different types of tour operators • Identify the type of services offered by the different types of tour operators Role play and individual induction, helping to know each other. Group work Analyse of advertisements of tour operators Unit specification handouts. Power point Magazines, travel supplements, advertisement Tour operators brochures 2 Continuation with the LO 1 Understand the tour operators industry within the travel and tourism sector • Identify and analyse different tour operators • Types of tourism • Understand vertical and horizontal integration in leading operators • Identification of major tour operations in UK Activity Tour operators advertisements of news papers Power point slides White board Internet Worldwide map 3 Co
ntinuation with the LO 1 Understand the tour operators industry within the travel and tourism sector Integration of major tour operators: vertical and horizontal integration in leading operators, impact of integration; European and global links • Identify major tour operators including their origin, ownership, market segment, competition, • Identify specific operators within each category based on scale, products and services offered to meet different markets • Identify some of the leading operators involved in vertical and horizontal integration • Understand the impact of integration on the tour operations industry • Identify the European and global links of major tour operators Group discussion Case study Individual presentations Reflective question at the end of the class Power point slides White board Case study video Module hand book and assignment for the purpose 4 Continuation with the LO 1 Understand the tour operators industry within the travel and tourism sector • Analyse of the trends to include changing trends in holidays (e.g. mass market tourism to customisation, product range, all-inclusive holidays), expansion of the cruise market; environmental awareness of tour operators, responsible tourism; effect of economy and other external factors e.g. discounting, emergence of e-commerce, budget airlines; • Revision of task 1 Case study Practical discussion Group discussion Analysis of Prospectuses Videos Power point slides White board Computer lab Assignment brief Video Thomas Cook 5 Introduction to LO 2 Understand stages involved in creating holidays • Analyse the different stages in creating holidays : e.g. market research; planning and scheduling; forecasting; contracting e.g. allocation, commitment, ad hoc, time series charters, split charters, ad hoc chartering. Workshop In class activity PowerPoint slides Case study 6 Continuation of LO 2 Understand stages involved in creating holidays Deadline to submit draft of task 1 • Analyse and prepare the costing the holiday (fixed and variable costs, direct and indirect costs, load factors, mark-up, profit margins, seasonal flexing, competitive pricing, skimming, special offers, discounting strategies, currency exchange e.g. forward buying of currency, interest earning, cash flow); timescales • Revision, correction and support for task 1 Workshop students to work with case studies and analyse tourist prospectuses from Thomas cook Handouts Power Point Travel Brochures 7 Introduction to LO 3 Be able to review brochures and methods of distribution used to sell holidays • Analyse several tour op. Brochures: analyse and recognition of the planning issues including deciding the format (content, structure, style, paper quality, size), based on product, target market and budget, determining print specifications, print run, multiple editions; • Analyse of the timescales and stages of production including creative brief, copywriting, proofing, colour proof, printing; brochure launch; • Working towards task 3 , P3.1 Workshop students to work with case studies and analyse tourist prospectuses from Thomas cook Handouts Power Point Travel Brochures 8 Continuation of LO 3 Be able to review brochures and methods of distribution used to sell holidays Deadline to submit a draft of task 2 • Analyse several tour op. Brochures: analyse and recognition of the planning issues including deciding the format (content, structure, style, paper quality, size), based on product, target market and budget, determining print specifications, print run, multiple editions; • Analyse of the timescales and stages of production including creative brief, copywriting, proofing, colour proof, printing; brochure launch; • Deadline to submit a draft of task 2, revision and support Workshop students to work with case studies and analyse tourist prospectuses from Thomas cook Handouts Power Point Travel Brochures 9 Continuation of LO 3 Be able to review brochures and methods of distribution used to sell holidays Working towards task 3 • Evaluation of legal implications; • Explore other formats e.g. CD, video, internet, intranet, television; examination of • Analyse f different distribution channels e.g. direct mail, specialist carriers, haulier, consolidated delivery companies, travel agencies, intensive/selective distribution systems; racking agreements Q&A Group work presentations Prospectuses Textbook Gillian (2010) TRAVEL AND TOURISM 10 Continuation of LO 3 Be able to review brochures and methods of distribution used to sell holidays Revision of task 2 • Methods of distribution: methods e.g. direct sell, agencies, call centres, internet, teletext, Telephone • Assignment – revision for task 3 , Q&A • Revision of task 2 , students to submit a draft of task 2 , assignment revision and support Workshop students to work with case studies and analyse tourist prospectuses from Thomas cook Handouts Power Point Travel Brochures 11 Introduction to LO 4 Understand strategic and tactical decision making for tour operators • Analyse of Strategic decision making for tour operators such as : examination of strategic decisions e.g. volume, pricing strategies, surcharge policy, positioning and image/branding, choice of product in relation to customer portfolio, distribution decisions; investment funded by capitalisation e.g. cruise ships and aircraft Workshop students to work with case studies and analyse tourist prospectuses from Thomas cook Handouts Power Point Travel Brochures 12 Continuation of LO 4 Understand strategic and tactical decision making for tour operators Revision task 3 • Mid-term Assessment • Deadline to submit a draft of task 3 • Assignment support Workshops Individual work Handouts Power Point Travel Brochures 13 Continuation of LO 4 Understand strategic and tactical decision making for tour operators • Analyse of Tactical decision making for tour operators such as: responses , examples of these are triggered by competition, price wars, external factors; decisions, such as fluid pricing, yield management, maximising occupancy of contracted beds, utilisation of coach and aircraft seats, consolidations; tactical marketing e.g. discounting, late sales Workshops Individual work Handouts Power Point Travel Brochures 14 Working towards Task 4 Understand strategic and tactical decision making for tour operators • Analyse the course unit specifications and the pass criteria for P4.1 as stated below: P4.1 Evaluate the strategic decisions made by different types of tour operator P4.2 Compare the tactical decisions that could be taken by a selected tour operator in different situations. Assignment Support towards task 4 Handouts Power Point Travel Brochures 15 Revision task 4 Assignment support task 4 Assignment support and revision for task 4 Deadline submission draft for task 4 Assignment Support towards task 4 16 Assignment Support 17 Assignment Support 18 Assignment Support 19 Assessment and feedback 20 Assessment and feedback 21 Assessment and feedback Recommended text and links: Learners should use the latest edition if available. Cooper et al (2008) Tourism Principles and Practice, 4th edition, Pearson Education: Essex Galle, D. (2010) BTEC Travel and tourism, book 2, London: Pearson Holloway, J C (2009) the Business of Tourism, 8th Edition, Longman. Laws E (1997) Managing Packaged Tourism: Relationships, responsibilities and service quality in the inclusive holiday industry, International Thomson Business Press. Middleton, Victor T C and Clarke J, (2009) Marketing in Travel and Tourism, 4th edition. Butterworth-Heinemann, Oxford. Further reading ABTA/AITO Code of Conduct ABTA Handbook ABTA Information Bureau Holiday Statistics International Passenger Survey Package Travel Regulations Thomascook.co.uk Thomas cook prospectuses Air Tours Signature from Thomas Cook Magazines, journals and newspapers The Financial Times and other daily newspapers which contain a business section and market reports Travel Trade Gazette Travel Weekly The travel supp
lement – The Guardian newspaper The travel supplement – The Times The travel supplement – Daily Mirror Websites www.abtanet.com​​​Association of British Travel Agents www.aito.co.uk​​​Association of Independent Tour Operators www.caa.co.uk​​​Civil Aviation Authority www.firstchoiceplc.co.uk​​First Choice Holidays www.fto.co.uk​​​Federation of Tour Operators www.thomascook.com​​Thomas Cook www.tui.com​​​TUI Group www.bized.ac.uk​​​Provides case studies appropriate for educational purposes Wk. Session Update Date Signature 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 Lecturer: Nikola Naumov Campus: Cricklewood Campus Contact details: [email protected] Teaching and Learning Activities​ The module tutor(s) will aim to combine lectures with tutorial activities. This environment will provide opportunities for the student to understand the course material through case study and text and to apply it in a practical way. The intent is to facilitate interactive class activities, and discussion about the significant role of research in a global and local business environment. 2.3 ​Teaching Ethos The college’s approach towards teaching and learning is simple and effective. The main aim of UKCBC is to assist learners in maximising their potential by ensuring that they are taught clearly and effectively. This will enable students to engage in the learning environment and promote success in both their academic studies and subsequent career. 2.3.1 Methods of Delivery: LECTURES: These will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts. This method is primarily used to identify and explain key aspects of the subject so that learners can utilise their private study time more effectively. SEMINARS: These are in addition to the lectures. The seminars are designed to give learners the opportunity to test their understanding of the material covered in the lectures and private study with the help of reference books. This methodology usually carries a set of questions identified in advance. Seminars are interactive sessions led by the learners. This method of study gives the learner an excellent opportunity to clarify any points of difficulty with the tutor and simultaneously develop their oral communication skills. CASE STUDIES: An important learning methodology is the extensive use of case studies. They enable learners to apply the concepts that they learn in their subjects. The learners have to study the case, analyse the facts presented and arrive at conclusions and recommendations. This assists in the assessment of the learner’s ability to apply to the real world the tools and techniques of analysis which they have learnt. The case study serves as a supplement to the theoretical knowledge imparted through the course work. Plagiarism: Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below: Plagiarism is presenting someone’s work as your won. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.) Assessment: The module will be assessed meeting all the LO as specified by the awarding body, Ed Excel. Please read the instructions carefully while addressing the tasks specified. Contribution: 100% of the module Outline Details: Individual report approx. 4500 words. Details enclosed in the assignment brief 16 ASSESSEMENT Unit 14: Tour Operations Management UNIT CODE: T/601/1753 Learning Hours: 63 Hours. Self-learning hours: 87 hours. Course: HND Travel and Tourism Management– Level 4 Credits: 15 Term: Feb 2015 – July 2015 Lecturer: Nikola Naumov Verifier: George Muwonge Learners Name Registration Number Learners Declaration: I certify that the work submitted for this unit is my own: Signed: Hand out Date: 30/03/2015 Submission Date: The Following Sections to be completed by the assessor: Center Name: UKCBC Center Number: Please note that the assessors signature below denotes conformation that he/she has in no way influenced the outcome of the assessment: Assessors Name: Assessors Signature: Has the unit been Internally Verified? Y/N Date of verification: Internal verifiers signature: Internal verifiers assignment brief: Issue Date 30/03/2015 Due Task- 1 08/05/2015 Deadline during the 18th or 19th week Due Task- 2 22/05/2015 Due Task- 3 05/06/2015 Due Task – 4 26/06/2015 Unit 14 Tour Operations Management Outcomes Outcome Evidence for the criteria to pass. Feedback Assessors decision Internal verification TASK 1 The key objective of this task is to exhibit an understanding to LO1. Currently as you are a BTEC HND in Travel and tourism management student, you have started to explore opportunities as working for Thomas Cook in one of their offices in London. Your first task will be to analyse the effects of the current and recent trends and developments of the tour operators industry. Research by using supportive materials such as tour operator’s prospectuses, textbooks and online resources but above all conduct some field trips and visits to travel agencies and tour operators. Address P1.1 by using the scenario as specified above. Answers without referring to the scenario will be referred. LO 1 Understand the tour operators industry within the travel and tourism sector: P1.1- Analyse the effects of current and recent trends and developments on the tour operators industry. P1.1 (P,M,D) P1.1 (P,M,D) Contextualised Feedback for Task 1 (reflecting 1.1 Pass merit and distinction.) IV comments towards Task 1 TASK 2 The key objective of this task is to exhibit an understanding to LO2. Your second task is to understand the stages involved in creating a tour package. For the purpose of this, you need to assess the stages and timescales involved in developing holidays, evaluate the suitability of different methods of contracting for different components of the holiday and different types of tour operator and also to be able to calculate the selling price of a holiday. Please address the LO2 and the assessment criteria P2.1, 2.2 and 2.3 by using the scenario as specified in the assignment brief. LO2 Understand stages involved in creating holidays P2.1- Assess the stages and timescales involved in developing holidays P 2.1 (P,M,D) P2.1 (P,M,D) P2.2 Evaluate the suitability of different methods of contracting for different components of the holiday and different types of tour operator P2.2 (P,M,D) P2.2 (P,M,D) P2.3 Calculate the selling price of a holiday from given information P2.3 (P,M,D) P2.3 (P,M,D) Contextualised Feedback for Task 2 (reflecting 2.1, 2.2 and 2.3, Pass merit and distinction.) IV comments towards Task 2 TASK 3 Your third task is to be able to review brochures and methods of distribution used to sell holidays. . For the purpose of this, you need to address assessment criteria P3.1, 3.2 and 3.3 by using the same scenario as specified above for task 2 in your assignment brief. LO3 Be able to review brochures and methods of distribution used to sell holidays P3.1 Evaluate the planning decisions taken for the design of a selected brochure P3.1 (P,M,D) P3.1 (P,M,D) P3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour operators and recommend the most appropriate for your tour package. P3.2 (P,M,D) P3.2 (P,M,D) P3.3 Evaluate the suitability of different methods of distr
ibution used to sell a holiday for different types of tour operator and recommend the most appropriate for your tour package P3.3 (P,M,D) P3.3 (P,M,D) Contextualised Feedback for Task 3 (reflecting 3.1, and 3.2, Pass merit and distinction.) IV comments towards Task 3 TASK 4: The key objective of this task is to address the LO4. Your last task is to carry out a research by using supportive materials like books, websites, etc. and to evaluate the strategic decisions made by different types of tour operator, compare the tactical decisions that could be taken by a selected tour operator in different situations. The answers need to reflect the travel and tourism sector and supported with relevant examples. Answers without suitable examples will not be considered for a grade. Please address the LO4 and the assessment criteria P4.1, 4.2 as instructed or will be referred. LO 4. Understand strategic and tactical decision making for tour operators P4.1 Evaluate the strategic decisions made by different types of tour operator P4.1 (P,M,D) P4.1 (P,M,D) P4.2 Compare the tactical decisions that could be taken by a selected tour operator in different situations P4.2 (P,M,D) P4.2 (P,M,D) Summarized Feedback for Task 4 (reflecting 4.1, and 4.2, Pass merit and distinction.) IV comments towards Task 4 Merit grades awarded M1 M2 M3 P1 P2 P3 P4 Distinction grades awarded D1 D2 D3 RS: Resubmit : Any other comments Grade given by the tutor: Pass Merit Distinction Tutors Signature: Date: IV Grading Check: Comments if any: Agree Disagree Modify grade to IV signature: Date: Student feedback: Student signature: I assure that this is my work. Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below: Plagiarism is presenting someone’s work as your won. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.) ASSIGNMENT BRIEF TASK 1 (Due 08/05/2015) The key objective of this task is to exhibit an understanding to LO1. Currently as you are a BTEC HND in Travel and tourism management student, you have started to explore opportunities as working for Thomas Cook in one of their offices in London. Your first task will be to analyse the effects of the current and recent trends and developments of the tour operators industry. Research by using supportive materials such as tour operator’s prospectuses, textbooks and online resources but above all conduct some field trips and visits to travel agencies and tour operators. LO1. Understand the tour operators industry within the travel and tourism sector: P1.1 Analyse the effects of current and recent trends and developments on the tour operators industry. TASK 2 (Due 22/05/2015) Your second task is to understand the stages involved in creating a tour package. For the purpose of this, you need to assess the stages and timescales involved in developing holidays, evaluate the suitability of different methods of contracting for different components of the holiday and different types of tour operator and also to be able to calculate the selling price of a holiday. Please address the LO2 and the assessment criteria P2.1, 2.2 and 2.3 by using the scenario as specified below. Scenario for Task 2 and Task 3. You are been asked to create an educational tour package for the HND TTM students to Europe. This needs to be planned for the summer vacation i.e. August 2015. The Tour should not exceed 7days and the maximum charge for each student should not exceed £350. This cost should include accommodation, transport, breakfast and dinner and entry tickets to the key tourist attractions. Students will be allowed to bring in their family members or friends, but please note that besides UKCBC students any other member joining the tour will be treated as a guest and will be charged an additional 40% of the price. Children below 6 months will travel free and above 6 months to 10years will be treated as guests and will charged at half the price of the guest. LO2 Understand stages involved in creating holidays P2.1 Assess the stages and timescales involved in developing holidays P2.2 Evaluate the suitability of different methods of contracting for different components of the holiday and different types of tour operator P2.3 Calculate the selling price of a holiday from given information below. TASK 3 (Due 05/06/2015) Your third task is to be able to review brochures and methods of distribution used to sell holidays. . For the purpose of this, you need to address assessment criteria P3.1, 3.2 and 3.3 by using the same scenario as specified above for task 2. LO3 Be able to review brochures and methods of distribution used to sell holidays P3.1 Evaluate the planning decisions taken for the design of a selected brochure P3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour operators and recommend the most appropriate for your tour package. P3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for different types of tour operator and recommend the most appropriate for your tour package. TASK 4 (Due 26/05/2015) Your last task is to carry out a research by using supportive materials like books, websites, etc. and to evaluate the strategic decisions made by different types of tour operator, compare the tactical decisions that could be taken by a selected tour operator in different situations. The answers need to reflect the travel and tourism sector and supported with relevant examples. Answers without suitable examples will not be considered for a grade. LO4 Understand strategic and tactical decision making for tour operators P4.1 Evaluate the strategic decisions made by different types of tour operator P4.2 Compare the tactical decisions that could be taken by a selected tour operator in different situations Assignment Guidelines: • Use a standard report structure, Word-process the report and use Times New Roman script of a proper font size 12. • Produce an academic report, detailing the above issues with a word limit as instructed. • Complete the title page and sign the statement of authenticity. • The Assignment sheet should be attached in the front. • Submit the document in a folder in the form of a file as well as a soft copy on the submission date. • It should be uploaded on E-Learning platform before the deadline • Assignments submitted after the deadline will not be accepted unless mitigating and may be entitled for a late fee. • Collusion and Plagiarism must be avoided. • Start each answer on a new page and pages should be numbered. Highlight each question clearly. • Include a Bibliography at the end of the assignment and use the Harvard referencing system. • All work should be comprehensively referenced and all sources must be fully acknowledged, such as books and journals, websites (include the date of visit), etc. • Try to give the page numbers, publishers’ details and the year of publication • In order to pass you need to address all the LO • In order to get a merit you need to achieve a pass and address the characteristics of M1, M2,M3 • In order to get a Distinction you need to achieve a pass and merit and successfully address the characteristics of D1, D2 and D3. Use a common format for the questions, for example: • Introduction (analyze the question.) • Underpinning Knowledge (write about the relevant theory/points) • Applied knowledge(Data Analysis) • Conclusions and Recommendations (summarizing the whole scenario keeping in view pass, merit, distinction criteria.) 26 S
tudent feedback form with the Assessment Grid indicating their pass, merit and distinction: Name: Registration Number: Unit 14: Tour Operations Management Outcomes/criteria: Indicative characteristics Possible evidence Contextualisation LO1 Understand the tour operators industry within the travel and tourism sector LO2 Understand stages involved in creating holidays LO3 Be able to review brochures and methods of distribution used to sell holidays LO4. Understand strategic and tactical decision making for tour operator As per the assessment criteria specified for pass Do Do Do Task 1 Task 2 Task 3 Task 4 Addressing 1.1, you will demonstrate an awareness of the tour operators industry within travel and tourism sector Addressing 2.1, 2.2 and 2.3, you will exhibit an understanding of different stages involved in creating holidays. Addressing 3.1, 3.2 and 3.3, you will be able to review brochures and methods of distribution used to sell holidays. Addressing 4.1 and 4.2, you will demonstrate an understanding of strategic and tactical decision making for tour operator Merit Description: M. Identify and apply strategies to find appropriate solutions. Effective judgments have been made. 2.2,3.1,3.3 and 4.1 To achieve M1, You will make effective judgements in order to identify and apply strategies to find appropriate solutions (2.2, 3.1,3.3 and 4.1) M2. Select/ design and apply appropriate methods/ techniques. A range of methods and techniques has been applied. 4.2 To achieve M2, you will apply a range of methods and techniques to compare the tactical decisions that could be taken by a selected tour operator in different situations (4.2) and use a range of sources of information to assess the suitability of alternatives to a traditional brochure for different types of tour operators (3.2). A range of sources of information used. 3.2 M3. Present and communicate appropriate findings. Appropriate structure and approach has been used. All To achieve M3, you will use appropriate structure in all tasks and present logical and coherent arguments evaluating the suitability of different methods of distribution used to sell a holiday for different types of tour operators (1.1,3.3, 4.2) Logical and coherent arguments have been presented 3.3 Distinction Description: D1. Use critical reflection to evaluate own work and justify valid conclusion. Synthesis has been used to generate and justify valid conclusions Task 2 and Task 3 To achieve D1, you will demonstrate relevant skills to synthesize and generate valid conclusions exhibited constructive evaluation by using defined criteria towards addressing task two and three. Evaluation has taken place using defined criteria D2. Take responsibility for managing and organizing activities. Autonomy/independence demonstrated Across the assignment To achieve D2, your work will exhibit a sense of responsibility towards managing and organising the activities where autonomy and independence is demonstrated while creating the tour package for the UKCBC HND TTM students D3. Demonstrate convergent, lateral and creative thinking Convergent and lateral thinking have been applied Task 4 To achieve D3, you will demonstrate convergent, lateral and creative thinking in understanding strategic and tactical decision making for tour operators. 26 .