DPR1501:Introduction to Communication

Subject DPR1501:Introduction to Communication


Watch the following video that gives a basic idea of what we regard as communication and how important it is to our day-to-day interactions:

1.1 In your own words, and with the aid of relevant examples, define “communication”. (3)

1.2 As an observer, would you say that communication occurs in the above scenario? Justify your answer in a brief essay in which you discuss three characteristics of communication referred to in the video. (5)

1.3 Mention seven features of communication.


Watch the following presentations on formal and informal communication:


You are nominated to attend the 2022 Africa Tourism Leadership Forum (ATLF) at the Gaborone International Convention Centre, Botswana, as a public relations practitioner.

2.1 Given the above scenario, define “formal communication” and “informal communication” and then explain why it is important for you to use a formal communication style, as opposed to an informal communication style, to introduce yourself to fellow attendees of the forum. Substantiate your answer by providing relevant examples.

2.2 Identify and explain why communication matters in an organisation.


Watch the following presentation about intentional and unintentional communication:

Now answer the following questions:

3.1 Think of an instance where you communicated unintentionally. Explain whether the consequences were good or bad. If you had a chance to correct the unintentional communication, how would you do it? (13)

3.2 Based on the slides provided, identify barriers to effective communication with respect to both intentional and unintentional communication.


Watch the following presentation regarding mass communication:

Read the scenario below and answer the question that follows.


You work for the South African Heritage Resources Agency (SAHRC) and your organisation is tasked by the Department of Sports, Arts and Culture to coordinate a National Heritage Week. The organisation plans to adopt the use of mass communication as one of its initiatives.

4.1 Use the information provided in the presentation to discuss the advantages and the disadvantages of mass communication in getting the message of your organisation’s campaign across.


Watch the following presentation:

Read the scenario below and answer the question that follows.


You have been appointed as a public relations practitioner by Ministerial Task Team (MTT). You are tasked with drawing up a communication plan for the University of South Africa (Unisa) after the Principal’s Summit at the Council for Scientific and Industrial Research (CSIR) International Convention Centre. The communication plan must be aimed at addressing negative publicity on
the institution.

5.1 Choose and draw one of the following communication models and then explain how the communication plan you develop can be guided by the chosen model: (20)

a. Shannon and Weaver model
b. Westley and Maclean model
c. Dance’s helical model