Digital Technologies and Professional Practice

Assignment Brief Academic Year 2022-23
Internal approval: Justin Luker, September 2022
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Assignment task
The Tasks below, MUST be included within the submitted work and be presented in the same order
i.e. 1 to 6, using the Headings provided for each task, to clearly divide the work for each task:
1. ‘My Personal Statement’ (500 words (1 side of A4 approx.))
A written personal statement about you aimed at a potential employer within your chosen industry
sector. A good personal statement will tell an employer who you are; what you can offer them and what
your career goals are. To help you write the personal statement you need to find either a single job
advert or several, for a role that you would like to have and write your personal statement as if you
were applying for that position (you will need to indicate the role above your personal statement). Make
sure that your personal statement gets straight to the point, so that it is succinct and concise. Always
aim to be specific and make sure that you quantify your achievements, as this is much more impactful
than merely hinting at your success. By quantifying your skills and knowledge with actual examples you
will be enhancing your credibility. Avoid clichés, your statement needs to be personal to you and it
won’t be if you simply fall back on the same classic CV clichés that hiring managers will probably see
all day long. Use the job descriptions from the job adverts to highlight the skills that make you the
perfect fit for the role.
The personal statement
must include:
What it is about the role that you have selected to focus on that especially attracted you to it
The skills/knowledge base you have that is relevant to the job
What is the unique contribution you can make to the company
Refer directly to the job description(s) using the same language and then relate that to your own
experiences
State what your career aims are, but tailor them to the selected role
Your educational background (don’t forget to include any courses and qualifications outside of
your formal education) Explain your reasons for wanting to study a specific course. Mention
how your interest developed, what you have done to pursue it or how you’ve drawn inspiration
from your current studies towards the specific role you have in mind
Include some background on your interests or hobbies

 

Module code
and title:
CO454 Digital Technologies and
Professional Practice
Module leader: Hilary Mullen
Assignment
No. and type:
Coursework 1 (CW1) Assessment weighting: 40%
Submission
time and date:
Tuesday 15th November 2022 by
14:00 (Week 8)
Target feedback
time and date:
+ 3 Weeks

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Events from your education/career to date that make you especially suited to the selected role
(including volunteer work/work experience)
Make sure you demonstrate your transferable skills throughout, such as your ability to work
independently, teamwork, good time management, problem-solving, leadership, listening or
organisational skills.
Make sure as many people as possible proofread your personal statement. Nothing says
‘unprofessional’ like a personal statement full of typos or grammar mistakes. Also, while you may think
you have expressed yourself very clearly, other readers may be able to highlight sentences or words
that are incorrect, irrelevant or could be more clearly expressed. A good personal statement passes
through many drafts, so make sure you give enough time to the writing and re-drafting process.
2. ‘My Industry’ (500 words (1 side of A4 approx.))
This is a written piece researching the industry sector/role you would like to work in. Your writing here
should make specific reference to industry, and correctly cite referenced industry sources within its
discussion.
The ‘My industry’ task is your opportunity to find out more about your chosen industry sector. Your
written work here should demonstrate that you have a detailed knowledge of your chosen industry
sector and can discuss its history and development, whilst also being able to name and describe some
of the current principal UK players within it.
To this end the ‘My Industry’ piece
must include:
Detailed research on the history of your chosen industry sector; how has the industry developed
and what have been the significant events that have shaped it
Detailed research on the principal companies and organisations operating within the chosen
industry sector within the UK, outlining their mission statements; products and services
Fully referenced sources used for your research (you must use multiple sources)
3. ‘My Technology News’ (250 words each (1 side of A4 approx. in total))
Two discussion pieces of writing about current technology news items and links to appropriate industry
news gathering services such as Wired, The Register, Geek.com or SlashDot or other reputable
technology news services etc. Your writing here should make specific reference to correctly cited
industry sources.
The two ‘My Technology News’ pieces
must include:
Research into the technology and/or company involved within the selected news item
All sources used for your research should be cited and fully referenced and you must use
multiple sources
Your understanding of the news items significance to an industry sector and the implications on
your future role within it
Your understanding of the news items significance to technology consumers and/or wider
society

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4. ‘My Product Reviews’ (250 words each (1 side of A4 approx. in total))
Two software/hardware product reviews relating to your chosen industry specialism. Your writing here
should make specific reference to correctly cited and referenced sources. (250 words approx. each)
The two ‘My Product Reviews’ pieces
must include:
Background research on the technology and/or company producing the selected product
Your understanding of what the product will provide to its consumers
Your understanding of the significance of the product within industry and its impact on rival
companies
Research on how well the product has been received and its perceived pros and cons
Your understanding on how your future career path within the industry may lead you to be
involved in the development of future products or related services
Fully referenced sources used for your research (you must use multiple sources)
5. ‘My Educational Resources’ (250 words each (1 side of A4 approx. in total))
Two written reflections on online tutorials and educational resources you have found to support your
learning needs for areas related to your chosen industry sector, such as Khan Academy; Lynda.com;
W3 Schools etc. You must correctly cite and reference your sources within your discussion.
The two ‘My Educational Resources’ pieces
must include:
Background research on the company/organisation providing the resource
Your understanding of what skills/knowledge the resource can provide to you during your
studies and as an industry professional
Your understanding of how the resource relates to your chosen industry
6. ‘My Career’ (500 words (1 side of A4 approx.))
A written piece that outlines how you would like your career in a chosen industry sector to progress and
how you would like to see yourself in ten years’ time. Your writing here will outline the career path you
hope to take, researching appropriate industry roles to demonstrate your understanding of them and
the key skills and knowledge that you will need to possess in order to progress. Your writing here
should make specific reference to industry, and correctly cite referenced sources within its discussion.
The ‘My Career’ piece must include research on:
Research on the specific roles within the companies and organisations of the chosen industry
sector, highlighting the skills and knowledge required to successfully fulfil those roles
Your understanding of the career path required to move up through specific roles to become
more successful in the chosen industry
The educational courses and professional skills training/certification required to progress within
an industry role
The format of your work should be to a professional standard, so a clear and standardised layout
throughout, use of appropriate clean and crisp styles for font (body text and headings) and wellproportioned page margins, including appropriate footer and header detail and page numbering
throughout.

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You are expected to undertake sufficient and appropriate research into your work and use the official
University referencing guide correctly.
To fulfil this assignment you will need to produce and submit the following:
A Word/PDF Document
The written work that you undertake for the Tasks above should be captured within a Microsoft Word
Document
Saving your Word document as a PDF before submission will help to reduce the file size and help in
uploading to Blackboard. The Header Section of your Word/PDF file should contain YOUR FULL NAME,
STUDENT ID NUMBER, MODULE CODE ‘CO454 Digital Technologies and Professional Practice’ CW1.
The File Name should be ‘Written Work YOUR FULL NAME, STUDENT ID NUMBER, CO454 CW1 . docx
or .pdf’. This file will be submitted electronically using the Blackboard CO454 module area.

This assignment has been designed to provide you with an opportunity to demonstrate your
achievement of the following module learning outcomes:
LO 1: Demonstrate an ability to create and manage a professional portfolio using current digital
technologies
LO 2: Demonstrate an understanding of digital technologies for self-promotion and professional portfolio
development
LO 3: Describe the processes and techniques associated with digital technologies and the development of
a professional profile
LO 4: Demonstrate knowledge of social network theories, ethics and digital rights management

 

Task requirements
A set of tasks will be produced from the practical class exercises and directed self-study tasks, using the
digital technologies explored and the media assets developed.
Your completion of the tasks must be personal to you and reflect your interests and ambitions within your
chosen specialism (web development, computing and software engineering etc.)
You need to make your tasks are clearly presented using the template document provided, so that it can
be viewed quickly, with an instant focus on what is important i.e. what you need to highlight in order to
shine
Your completed tasks must make special effort to highlight your ability to:
Write clearly and effectively
Be creative and detailed in your approach
Learn, study and research
Engage with your chosen industry sector and be up to date with current events

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Demonstrate your technical skills
Write clearly and effectively
You have been provided you with a number of opportunities to write constructively during the module, on a
range of topics. The pieces that you have written should be clear and accessible within your presented
tasks. You should have expanded on the number of writing tasks setup within the module. The written
pieces should be short, but well-crafted and to the point. Grammar and spelling should be perfect.
Be creative and detailed in your approach to presenting your work
The presentation of your tasks is a creative act and should reflect the nature of the industry sector it is
aimed towards i.e. Networking would focus on infrastructure, specialist services and key industry
companies such as Cisco. Games would focus on graphics hardware/performance and industry players
such as Valve.
The images, links, colour scheme, font choice and layout of your tasks should be aimed at attracting the
attention of those involved within your chosen industry sector.
Learn, study and research, use this knowledge to underpin your tasks
On your course you are being introduced to new aspects and techniques about your field of study.
Presenting these in your tasks is essential.
Your tasks should contain links to websites that are supporting your studies, via technical information,
tutorials, support forums, professional bodies and software downloads. Alongside these links there should
be reflection on how these resources are supporting and helping to underpin your learning i.e. next to each
link you should write a paragraph to explain its inclusion within the tasks.
You should also include study notes reflecting on what you are learning within your modules and linking to
your own examples and the items you have created based on your new knowledge. There should also be
a well-defined section on what you are doing to research and keep up to date with what is happening
within industry.
Engage with your chosen industry sector and be up to date with current events
A good set of completed tasks will clearly demonstrate that the person behind it is in touch with what is
currently happening within their chosen sector, by including up to date short reflective pieces on current
news topics. A well completed task should not only link to and pull in current news content it should
demonstrate that the creator has an opinion on what is happening and is able to reflect upon it.
The overall content of the tasks presented should be reflective of current approaches and techniques, and
not reflect out of date issues or technologies that are no longer current.
Demonstrate your skills within the tasks
Being able to highlight what you can technically do within your tasks is an absolute must, it is the prime
objective of all well completed tasks and should be the focus around which all of the other content
revolves. During the module you have been asked to think about whom you are and what you already
know that will be of worth to a potential employer, such as coding skills, systems knowledge, interest and
passion in a particular area or field of research. Your tutors have provided ways for you to present this
content from written, to audio, to video capture.

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Referencing and research requirements
Please reference your work according to the Harvard style as defined in Cite Them Right Online
(http://www.citethemrightonline.com). This information is also available in book form: Pears, R. and
Shields, G. (2019)
Cite them right: the essential reference guide. 11th edn. Basingstoke: Palgrave
Macmillan. Copies are available via the University library.

 

How your work will be assessed
Your work will be assessed against the assessment criteria which have been provided at the end of this
brief.
These criteria have been designed specifically for this assignment and are intended to measure the extent
to which you have demonstrated your achievement of its associated learning outcomes (see above). They
have been aligned with the institutional grade descriptor appropriate for your level.
The assessment criteria provide a basis for fair and consistent marking and indicate what is expected of
you in this assignment. It is strongly recommended that you engage with them while you are working on
the assignment and use them in combination with any feedback you receive once your work has been
marked to help you plan for future learning and development.

 

Submission details
To fulfil this assignment you will need to produce and submit the following:
A Word/PDF Document
The written work that you undertake for the Tasks above should be captured within a Microsoft Word
Document
Saving your Word document as a PDF before submission will help to reduce the file size and help in
uploading to Blackboard. The Header Section of your Word/PDF file should contain YOUR FULL NAME,
STUDENT ID NUMBER, MODULE CODE ‘CO454 Digital Technologies and Professional Practice’ CW1.
The File Name should be ‘Written Work YOUR FULL NAME, STUDENT ID NUMBER, CO454 CW1 . docx
or .pdf’. This file will be submitted electronically using the Blackboard CO454 module area.
You are reminded of the University’s regulations on academic integrity, which can be viewed on the
University website:
https://www.bucks.ac.uk/sites/default/files/2021-07/academic-integrity
policy.pdf
. In submitting your assignment, you are acknowledging that you have read and
understood these regulations
Please also note that work that is submitted up to 10 working days beyond the submission date will
be considered a late submission. Late submissions will be marked and the actual mark recorded,
but will be capped at the pass mark (typically 40%), provided that the work is of a passing standard.
Work submitted after this period will not be marked and will be treated as a non-submission.

Before you submit
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Please use the provided checklist below to make sure you are ‘fit to submit’ your work
We recommend you use this checklist as soon as you get this assignment brief to help you plan
your work

Fit to Submit: Assignment Checklist
This brief assignment checklist is designed to help you avoid some of the most common mistakes
students make in their coursework.
Have you read the assignment brief? If not, do so now!
In it you will find details of the assessment task, word count, the assessment criteria your work is marked
against, and the learning outcomes – the basis for the assessment strategy in each module.
Students often lose marks by forgetting some of the more straightforward elements of their
assignments. We recommend that you “tick off” each of the points below as you prepare your work for
submission. If you need any help, ask your tutor and/or visit
https://bucks.ac.uk/students/academicadvice/assessment-and-examination
Have you read and understood the assessment criteria?
Have you
met the learning outcomes? You will lose marks and your work may even be failed if
you have not.
Have you demonstrated you can think and write
critically in the completed work? This means
you have supported your arguments/explanations appropriately e.g. using relevant academic
sources and you have offered discussion points which extends your own or others’ viewpoints
to make reasoned conclusions/judgements.
Have you maintained an
appropriate tone throughout your work? Is your work formal, focused,
developed and clear?
Have you checked that the
referencing in your assignment is in line with your programme
requirements?
Have you proof-read your work and used spellcheck software to check your spelling and
grammar?

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Have you checked the presentation of your work is as specified by your tutor, for example, are
font size, colour, style, line spacing and margins as the tutor specified?
Have you kept to the word count (or equivalent)? If you are not sure, check with your tutor.
Can you confirm that the work submitted is your own and maintains
academic integrity?
Assessment Criteria Academic Year 2022-23
Internal approval: Justin Luker, September 2022
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Fail Fail Pass Pass Pass Pass Pass
0-34 (F) –
Fail
35-39 E –
Marginal fail
40-49 (D) 50-59 (C) 60-69 (B) 70-79 (A) 80-100 (A+)
Not successful Below required
standard
Satisfactory Good Very Good Excellent Outstanding
Criterion The work does not
satisfy major elements
of the tasks required at
an appropriate level.
There is a significant
lack of clarity, detail and
content in major
sections of the tasks,
and/or major elements
of the tasks have been
entirely omitted.
The work does not
satisfy many elements
of the tasks required at
an appropriate level.
There is a lack of
clarity, detail and
content in many
sections of the tasks.
The submitted work has
reached a satisfactory
standard, with all of the
tasks being
appropriately completed
or attempted. All the
tasks have been
presented in a clear
logical manner and at a
satisfactory standard
including some
appropriate links and
content. A good attempt
has been made to
produce written work is
appropriate to the
assignment brief.
The submitted work has
reached a good
standard and all of the
sections have been
completed. The tasks
are presented in a clear
logical manner covering
the major task aspects
appropriate to the
overall aim and
objectives of the
assignments. The
written work is
appropriate to the
assignment brief.
The submitted work has
reached a very good
standard and all of the
tasks have been
completed in detail,
including appropriate
content throughout the
tasks presented. The
work exhibits elements
of a professional
standard and a good
range of appropriately
linked materials have
been included to
support the required
tasks and the written
work. The written work
is to a good standard.
The submitted work has
reached an excellent
standard exceeding that
of the previous grade.
The tasks contents
indicate clear evidence
of considerable
attention to detail and a
full understanding of the
worked required within
the assignment brief.
The work produced is of
a professional standard.
Every task has been
written or produced to a
very high standard of
detail and clarity
throughout. The written
work is to a
professional standard.
The submitted work has
reached an outstanding
standard exceeding that
of the previous grade.
The tasks contents
indicate clear evidence
of absolute attention to
detail and a full
demonstrable
understanding of the
worked required within
the assignment brief.
The work produced is of
a high professional
standard. Every task
has been written or
produced to a very high
quality of detail and
clarity throughout. The
written work is to a high
professional level.