Develop and implement marketing strategies

Written Test
Unit Code:- SITXMPR007
Unit Name:- Develop and implement
marketing strategies
Assessment Tasks and Instructions

 

Assessment for this Unit of
Competency/Cluster
Details
Assessment 1 Written Test
Assessment 2
Assessment conducted in this instance: Assessment 1 2

Duke College (DC) October 2021
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Assessment Tasks and Instructions
Assessment Guidelines

What will be assessed
The purpose of this assessment is to assess your underpinning knowledge to complete the tasks
outlined in the elements and performance criteria for this unit of competency and relating to the
following aspects:
data collection tools and research methodologies of particular relevance to marketing
marketing planning techniques and formats and key features of a marketing plan
internal and external issues that impact on market planning in a given industry context
internal capabilities and resource considerations:
o communication capabilities
o e-business capacity
o equipment capacity
o financial resources
o hours of operation
o human resources
o location and position
o staff skill levels
comparative market information relevant to marketing strategies:
o benchmarking
o best practice information
o competitor information
industry marketing and distribution networks in the relevant context
new and innovative marketing strategies in the relevant industry context, and in particular current and
emerging marketing technologies and the opportunities they present
legal issues that impact on marketing activities:
o Australian consumer law
o copyright and intellectual property considerations
o the Privacy Act 1988
o specific issues arising from use of new technologies
ethical considerations for marketing:
o appropriate use of images and text
o codes of practice
o protection of children
o targeting of particular groups in the community
sustainability considerations, opportunities and constraints for marketing in the relevant context, and
those related to:
o cultural and social sustainability
o economic sustainability of marketing initiatives
o resource conservation and waste minimisation.
Place/Location where assessment will be conducted
DUKE COLLEGE Training Kitchen and DUKE COLLEGE Class Room

Duke College (DC) October 2021
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Resource Requirements
Pen, Paper or computer.
Instructions for assessment including WHS requirements
You are required to address all questions to achieve competence. Your trainer will provide you with
instructions for time frames and dates to complete this assessment.
Once completed, carefully read the responses you have provided and check for completeness. Your
trainer will provide you with feedback and the result you have achieved.

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Assessment 1
Your task: Answer the following questions. Each question must be completed.
1. List 5 factors you must have knowledge of to develop an effective marketing strategy.

Response
1.
2.
3.
4.
5.

2. When developing marketing strategies, you need to be aware of your business’ capabilities and
resources. What do you need to consider for each of the following aspects?

Communication capabilities
E-business capacity
Equipment capacity
Financial resources
Hours of operation
Human resources
Staff skill levels

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RTO ID: 90681
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3. List 5 examples of sources of information for analysing the effectiveness of current and past
marketing campaigns.

Response
1.
2.
3.
4.
5.

4. Explain each of the following types of comparative market information:

Benchmarking
Best Practice Information
Competitor Information

5. Using a SWOT analysis, define what needs to be analysed for the following areas:

Identify Strengths and Weaknesses – Internal Environment
Identify Opportunities and Threats – External Environment

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6. What is the primary tool of engagement with the world for most people? How does this affect
the marketing environment?

primary tool of engagement?
How does this affect the marketing environment?

7. List 5 pieces of information you will need to perform a competitor analysis. Where could this
information be sourced?

Response
1.
2.
3.
4.
5.
Where could this information be sourced?

8. Give 5 examples of information that a promotional activity report should contain.

Response
1.
2.

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3.
4.
5.

9. List the name of 2 websites which you can use as resources to identify and analyse market
growth or decline.

Response
1.
2.

10. Name 3 factors that can affect the economic environment, and affect people’s spending habits.

Response
1.
2.
3.

11. Provide a description for each of the following aspects used to analyse market share:

Overall market share
Segment market share

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Relative market share
Change in market share

12. Provide 1 example of an emerging trend relevant to your sector in the TH&E industry:

Response

13. Name the 3 aspects of the triple bottom line sustainability concept.

Response
1.
2.
3.

14. Name 4 internal issues which can impact on a business’ marketing planning.

Response
1.
2.

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3.
4.

15. Name 4 external issues which can potentially result in new business opportunities for a TH&E
business.

Response
1.
2.
3.
4.

16. What is the purpose of a marketing plan? How is this purpose achieved?

Response

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What is the purpose of a marketing plan?
How is this purpose achieved?

17. Why should you involve your staff in developing marketing strategies and plans?

Response

18. Why must your marketing plan be approved before being implemented?

Response

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19. What are the 4 steps in marketing control?

Response
1.
2.
3.
4.

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20. Give 2 examples of reports you may generate to help analyse the effectiveness of marketing
campaigns.

Response
1.
2.

21. List 3 aspects why marketing campaigns do need to be reviewed:

Response
1.
2.
3.

22. What needs to happen once promotional activities have been reviewed for their success or
failure?

Response

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23. Who should be informed about updates to the marketing strategy?

Response

24. List the key aspects of a marketing plan and outline what these involve:

Response

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25. What is a disadvantage of direct sales distribution?

Response

26. Name 2 methods of indirect sales distribution.

Response
1.
2.

27. List 3 aspects of a business’ conduct covered by consumer law.

Response
1.
2.
3.

28. A marketing plan should include a mission statement and a business vision. Explain what each
of these should outline.

Response

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mission statement
business vision

29. What are the key principles which must be considered for ethical advertising? List 3 codes
which regulate advertising:

Response

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Key principles which must be considered for ethical advertising?
List 3 codes which regulate advertising:
1.
2.
3.

30. What is the role of Australian Consumer Law in relation to marketing?

Response

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31. What is the purpose of Copyright? How is copyright managed?

Response
Purpose of Copyright?
How is copyright managed?

32. What impact does the Privacy Act have on business’ marketing activities?

Response

33. Outline one legal issue that has emerged with the rise of the Internet and online business.

Response

34. Provide one example of an innovative marketing strategy used by a TH&E business.

Response