Destination and Visitor Management

Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Assessment 3 Information

Subject Code: MBA653
Subject Name: Destination and Visitor Management
Assessment Title:
Assessment Type:
Length:
Reflective Summary
Individual written reflection
6 pages (no more)
Weighting: 40%
Total Marks:
Submission:
100
Online
Due Date: Week 13

.
Your task
Individually, you are required to compose a 6-page reflective summary of your personal
development journey as the result of
studying this subject, interacting with your peers during
workshop activities, and the group role-play activity,
completing your forum discussion
questions
, and studying weekly resources.
Assessment Description
The purpose of this individual assignment is to foster students’ ability to discuss and reflect on the
main aspects of destination and visitor management through concept mapping of their personal
learning experiences. This will enable students to showcase their ability to be active learners by
reflecting on visitor and destination management theories and concepts covered in weeks 1 to 12.
More importantly, this reflective summary will allow students to practise their personal development
concept mapping skills, which are necessary in today’s business world.
Assessment Instructions
For an optimum outcome, the reflective summary should be started at the beginning of week one
and continued throughout at least weekly. The key questions that you should ask yourself are:
How have your learning experiences and the significant knowledge and skills you have
developed during this subject affected you?
Reflection requires you to observe, describe and make meaning of experiences closely. Whereas
critical reflection requires you to take one step further. It requires you to analyse, reconsider and
question your learning experiences by relating them to your previous knowledge and skills. Based
on this, you can decide on changes (improvements) in your future personal development as a leader
in the tourism and hospitality sector.
In preparing this summary, you will need to write a detailed critical reflection of the following aspects:
• Your view of destination and visitor management practices before entering MBA653.
• Your goal of entering MBA653 about the subject matter.
• Your reflection on what you have learnt about destination and visitor management during
MBA653.
• The destination and visitor management areas that have interested you the most and why.
• Make proposals on developing yourself further in your professional career.
• Other aspects you have reflected on that are not included above.

Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Additionally, you are required to create a concept map of your personal development as a
summative ending to your critical reflection. This map should be included as an appendix at the end
of your reflective summary. For those of you who are unfamiliar with concept mapping, please read
the following exert:
What is a concept map, and what does it look like? A concept map:
• is a way of organising and representing knowledge in the form of a diagram showing
the relationships between concepts;
• reveals concepts, usually represented as boxes or circles, which relate to labelled
arrows in a hierarchical structure; and
• has arrows labelled with short phrases such as ‘is’, ‘leads to’, ‘gives rise to’, ‘results in’,
‘is required by’, or ‘contributes to’, etc.”
*Personal Development Planning Concept Map Example
Adopted from: Jankowska, M 2010, Concept mapping – a reflective tool in Personal Development Planning, ALT Journal, retrieved 13
January 2019 http://eprints.leedsbeckett.ac.uk/1179/1/Concept%20mapping.pdf
In this reflective summary, you are required to reference any sources used in accordance with the
Kaplan Harvard Referencing Style.
These sources must be presented in the form of in-text citations
and a reference list at the end of your reflective summary.
Wikipedia and other ‘popular’ sites are
not to be used
. Please note that the concept map is not included in this submission page limit.
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Assessment Submission
This file must be submitted as a ‘Word’ document to avoid any technical issues that may occur from
incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate
submission. MyKBS will notify you if there is an issue with the submitted file. In this case, you must
contact your workshop facilitator via email and provide a brief description of the problem and a
screenshot of the MyKBS error message. You are also encouraged to submit your work well before the
deadline to avoid any possible delay involving the Turnitin similarity report or other technical difficulties.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School
“late assignment submission penalties” policy.

Number of
days
Penalty
1* – 9 days 5% per day for each calendar day late deducted from the total marks
available
10 – 14 days 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after
the due date will not be accepted, and the student will receive a
mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be
given a mark of zero if they are submitted after assignments have
been returned to students

*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be
one day late and therefore subject to the associated penalty
For more information, please read the full policy via
https://www.kbs.edu.au/about-us/school-policies
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of
cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
https://www.kbs.edu.au/about-us/school-policies
Page Limits for Written Assessments
Submissions that exceed the page limit will cease to be marked from the point at which that limit is
exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the
resources on the MyKBS Academic Success Centre page. Click
here for this information.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further
reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86
098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
MBA653 Assessment 3 Marking Rubric –Reflective Summary 40%

Marking
Criteria (__/100)
F (Fail)
0 – 49%
P (Pass)
50 – 64%
C (Credit)
65 – 74%
D (Distinction)
75 – 84%
HD (High Distinction)
85 – 100%
Critical
Reflection
__/60 marks
You provided an unclear and/or
incoherent statement of your
views at the start of the subject.
You provided a brief statement
of your views at the start of the
subject, though further clarity
and logic would have enhanced
your statement.
You provided a clear statement of
your views at the start of the
subject, though further logic would
have enhanced your statement.
You provided a clear and logical
statement of your views at the
start of the subject with a clear
and logical explanation for these
views.
You provided a clear, logical and
insightful statement of your views at the
start of the subject with a clear, logical
and insightful explanation for these
views.
Your reflection vaguely considers
interactions with your peers during
workshop activities, collaborative
work in the role-play activity, forum
discussions, and weekly
resources.
Your reflection partially
considers interactions with your
peers during workshop activities,
collaborative work in the role
play activity, forum discussions,
and weekly resources.
Your reflection mostly considers
interactions with your peers during
workshop activities, collaborative
work in the role-play activity, forum
discussions, and weekly
resources.
Your reflection considers
interactions with your peers during
workshop activities, collaborative
work in the role-play activity, forum
discussions, and weekly resources
Your critical reflection considers
interactions with your peers during
workshop activities, collaborative work
in the role-play activity, forum
discussions, and weekly resources
You have vaguely analysed,
reconsidered and questioned
some of your learning experiences
in this subject, with an unclear link
between views stated at the start
of the subject and to current
and/or future roles and in a
workplace.
You have analysed,
reconsidered and questioned
some of your learning
experiences in this subject, by
relating these to views stated at
the start of the subject and to
current and/or future roles and in
a workplace.
You have analysed, reconsidered
and questioned most of your
learning experiences in this
subject, by clearly relating these to
views stated at the start of the
subject and to current and/or
future roles and in a workplace
You have thoroughly analysed,
reconsidered and questioned
learning experiences in this
subject, by clearly, and logically
relating these to views stated at
the start of the subject and to
current and/or future roles and in a
workplace.
You have thoroughly and insightfully
analysed, reconsidered and questioned
learning experiences in this subject, by
clearly, logically and insightfully relating
these to views stated at the start of the
subject and to current and/or future
roles in a workplace.
Concept
Mapping
__/15 marks
Your concept map lacks focus
and/or organises and represents
minimal or none of your
knowledge.
Your concept map is focused – it
organises and represents some
of your knowledge.
Your concept map is focused – it
organises and represents most of
your knowledge.
Your concept map is focused – it
organises and represents your
knowledge.
Your concept map is extensive and
focused – it organises and represents
your knowledge well.
Grammar/Spelling
__/5 marks
Consistent errors in spelling and
grammar impact the flow and
readability of your proposal.
Though there are some
grammar and spelling errors,
these do not detract from the
readability and flow of your
proposal.
Mostly correct grammar and
spelling with errors that do not
impact the readability and flow of
your proposal.
Errors in grammar and spelling are
rare, enhancing the readability and
flow of your proposal.
Perfect grammar and spelling
throughout, with excellent readability
and flow of your proposal.
Composition
__/5 marks
Ideas/themes have not been
developed.
Ideas/themes have been
developed, but your composition
lacks connections and
integration.
Ideas/themes have been
developed, but connections are
not always obvious.
Your statements have a logical
connection, adding to your
reflection’s readability and
credibility.
There is an evident and logical
connection between your statements,
enhancing your reflection’s structure,
synthesis, credibility, and readability.
Format
__/5 marks
The format chosen for your
proposal is inappropriate and/or
lacks thought and consideration
for the intended audience.
The format chosen for your
proposal is appropriate, but
further attention to detail would
improve its presentation.
The format chosen for your
proposal is appropriate, but minor
changes would enhance its
presentation.
Your proposal is professionally
presented and has been submitted
in the appropriate format.
Your proposal is professionally
presented and suitable for the intended
audience.
In-text citations
and referencing
__/10 marks
Neither in-text referencing nor
reference list adheres to Kaplan
Harvard Referencing Style.
In-text referencing or the
resultant reference list adheres
to Kaplan Harvard Referencing
Style but with several errors.
Both in-text referencing and the
resultant reference list adhere to
Kaplan Harvard Referencing Style
but with several errors
Both in-text referencing and the
resultant reference list adhere to
Kaplan Harvard Referencing Style
but with only occasional minor
errors.
Both in-text referencing and the
resultant reference list adhere strictly to
Kaplan Harvard Referencing Style, with
no errors.
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