Design Futures

DSGN6028_Assessment 1 Brief_T1_2016.Docx Page 1 of 7

ASSESSMENT BRIEF
Subject Code and Title DSGN 6028 Design Futures
Assessment Assessment item: 1
Group presentation of a design solution to a problem
common across multiple industries
Individual/Group Group (3-5 individuals)
Length A maximum 15 minutes presentation to the group and
PDF document with their enquiry, research and solution
proposal
(Approximately 2500 words & visualization of the
solution either in the form of: Film, 3D/2D imagery,
poster design, graphical data and statistics, textiles etc.)
Learning Outcomes 1. Apply key research methodologies in design
problem solving
2. Apply inter-disciplinary and cross-cultural
awareness and theory towards their solutions for
social change
3. Analyse research with qualitative and
quantitative data that is grounded in design
theory and phenomenography
4. Integrate sophisticated problem creation and
identification skills to produce beneficial
outcomes
5. Develop innovative design solutions both
independently and within a team of specialists
6. Create visual presentations and solution
visualizations to effectively communicate their
outcomes
Submission Document and presentation: Week 3 during collaborate
Weighting 30%
Total Marks 100 marks

Context:
This assessment is prescribed to enable you to engage in the full process of creating a design
solution that causes social change. The skills advanced in this assessment include:
1. Identifying a real-world problem

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2. Analysing the problems history, traditional solutions, and global impact
3. Designing a viable solution to meet its needs
The key understandings to be gained from this assessment is the ability to first create and
identify a problem evident across the specialised industries of individuals within the group,
and transcend the constraints of traditional solutions to effectively meet the end-user’s
experience needs.
This assessment prepares you and your group members for professional application within
the design industry by effectively working within a group environment and solving problems
in an inter-disciplinary way using non-traditional and innovation.
Instructions:
Requirements:
1. Students are to identify a common problem that is shared amongst the specialized
industries of the group members.
2. Students are then to research traditional solutions to this problem using case studies
and analyse data available for it.
3. An innovative design solution to the problem should be generated out of group
discussions which causes the most improvement.
4. A viability analysis should then be conducted on how this solution would be
implemented using a budget and a timeline.
5. Finally a document should be created which effectively communicates the research
and proposed solution which is to be presented to the larger cohort.
Preparation timeline:
Module 1.1: It is required for this assessment to convene as a group in Module 1.1, and
share (business, social and user) problems evident within each person’s specialized
industries. The group will then decide upon a single common problem that is shared across
industries. Research is to be conducted on the problem individually using case studies and
graphical data and statistics.
Module 1.2: Discussions will take place among the group in which solutions are proposed
before the most innovative and beneficial solution is chosen. The requirements for your
proposed solution will then be delegated among the group and the group will compile a
single document for each student to submit. Prepare the budget and timeline to ensure
that viability of implementation is addressed.
Module 2.1: Present the research document and findings to the rest of the class.

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Structure of submission document:
The structure for the submittable document and group presentation should include:





A description of the common problem that is shared across different industries
1 x case studies analysed which contain the problem identified
1 x traditional solutions analysed via a competitor analysis study
A description of the proposed solution and how it transcends current constraints
A visualization of solution in the form of either: A short film, 3D/2D imagery or
animation, poster / infographics visual design, hard data and statistics, textiles etc.
A timeline of tasks for a 6 month period which include 6 x major milestone steps
towards implementation
Budget estimates for the above timeline of tasks (a viability study)

Assessment criteria:
You will be assessed on the following criteria:
1. The level of sophistication in the problem found as common and shared among
industries
2. The quality of the analysis of case studies for insight into the identified problem
3. The innovative nature of your group’s proposed outcome that transcends constraints
in the traditional solutions
4. The quality of your group’s presentation material in effectively communicating the
group’s outcome
5. The viability of the solution in terms of a budget and a timeline of implementation
Each student in a group will submit the same document to Blackboard prior to your in-class
presentation, and present to the rest of the class using Collaborate in Week 3.

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Learning Rubrics

Assessment
Attributes
Fail
(0-49)
Pass
(50-64)
Credit
(65-74)
Distinction
(75-84)
High Distinction
(85-100)
Grade Description
(
Grading Scheme)
Evidence of
unsatisfactory
achievement of one or
more of the learning
objectives of the course,
insufficient
understanding of the
course content and/or
unsatisfactory level of
skill development.
Evidence of satisfactory
achievement of course
learning objectives, the
development of relevant
skills to a competent level,
and adequate
interpretation and critical
analysis skills.
Evidence of a good level of
understanding, knowledge
and skill development in
relation to the content of the
course or work of a superior
quality on the majority of the
learning objectives of the
course. Demonstration of a
high level of interpretation
and critical analysis skills.
Evidence of a high level of
achievement of the learning
objectives of the course
demonstrated in such areas as
interpretation and critical
analysis, logical argument, use
of methodology and
communication skills.
Evidence of an exceptional level of
achievement of learning objectives
across the entire content of the
course demonstrated in such areas
as interpretation and critical
analysis, logical argument,
creativity, originality, use of
methodology and communication
skills.
Problem
identification skills
20%
The problem identified is
of low-standard or not
evident.
The problem identified
meets minimum standard.
The problem
demonstrates an
awareness of causing
social change if solved.
The problem identified moves
beyond minimum standard.
The problem demonstrates a
strong level of awareness in
the benefits to be gained if
solved.
The problem identified
exceeds minimum standards.
The problem identified
demonstrates an ability to
find core-level issues that are
a major benefit if solved.
The problem identified exceeds
minimum standards and
demonstrates a high level of
autonomy in problem creation.
The problem identified is of utmost
importance and if solved would
cause highly beneficial social
change.
Analysis of current
case studies
20%
Limited analysis of
current case studies.
The case study analysis
gains little information
regarding the design
problem identified.
Adequate analysis of
current case studies.
The case study analysis
gains adequate relevant
information regarding the
design problem.
The case study analysis
gains insight into the way
traditional solutions have
Thorough analysis of current
case studies.
The case study analysis gains
more than adequate relevant
information regarding the
design problem.
The case study analysis gains
more than adequate insight
into the way traditional
Highly developed analysis of
current case studies.
The case study analysis is
highly developed and extracts
and synthesizes very relevant
information regarding the
design problem.
The case study analysis gains
highly developed insight into
Sophisticated analysis of current
case studies.
The case study analysis is
sophisticated and extracts and
synthesizes a professional level of
information regarding the design
problem.
The case study analysis gains a
sophisticated insight into the way

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been implemented.
Adequate identification of
issues regarding the
traditional solutions.
The case study analysis
adequately unpacks and
deconstructs a number of
different fields from the
research data.
solutions have been
implemented.
More than adequate
identification of issues
regarding the traditional
solutions.
The case study analysis more
than adequately unpacks and
deconstructs a number of
different fields from the
research data.
the way traditional solutions
have been implemented.
Highly developed
identification of issues
regarding the traditional
solutions.
The case study analysis more
than adequately unpacks and
deconstructs a number of
different fields from the
research data.
traditional solutions have been
implemented.
Sophisticated identification of
issues regarding the traditional
solutions.
The case study analysis unpacks
and deconstructs a number of
different fields from the research
data in a sophisticated manner.
Innovative
solution that
transcend
traditional
constraints
30%
The design solution fails
to take into account the
complexities of the
issue(s) and scope of the
problem identified.
The design solution begins
to take into account the
complexities of the
issue(s) and scope of the
problem identified.
Justifies any conclusions
with arguments based on
research data from the
case studies, not merely
assertion.
Solution is somewhat
innovative and elements
of it indicate thinking
outside the box to
transcend the traditional
constraints of the case
studies.
The design solution takes into
account the complexities of
the issue(s) and scope of the
problem identified. Others’
points of view are
acknowledged.
Justifies any conclusions with
well-formed arguments based
on research data from the
case studies, not merely
assertion.
Solution is innovative and
demonstrates thinking
outside the box to transcend
the traditional constraints of
the case studies.
The design solution is expertly
presented and accurately
takes into account the
complexities of the issue(s)
and scope of the problem
identified.
Justifies any conclusions with
well-formed arguments based
on research data from the
case studies, not merely
assertion.
Solution is highly innovative
and demonstrates deep
thinking outside the box to
transcend the traditional
constraints of the case studies
in an elegant way.
The design solution expertly,
authoritatively, and imaginatively
takes into account the complexities
of the issue(s) and scope of the
problem identified.
Justifies any conclusions with
sophisticated arguments based on
research data from the case
studies.
Solution is sophisticated and highly
innovative and demonstrates deep
thinking outside the box to
transcend the traditional
constraints of the case studies in a
highly elegant way.

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Effective
communication of
presentation and
documentation
20%
Difficult to understand
for general audience, no
logical/clear structure,
poor flow of ideas,
argument lacks
supporting evidence.
No effort is made to
keep audience engaged,
audience cannot follow
the line of reasoning.
Document submission
does not include all
requirements in the
assessment task.
Information, arguments
and evidence are
presented in a way that is
not always clear and
logical.
Attempts are made to
keep audience engaged,
but not always successful.
Line of reasoning is often
difficult to follow.
Document submission
includes most tasks. The
clarity of the document is
laid out to a low-quality
standard.
Information, arguments and
evidence are well presented,
mostly clear flow of ideas and
arguments.
The audience is mostly
engaged. Line of reasoning is
easy to follow.
Document submission
includes all tasks. The clarity
of the document a more than
adequate standard.
Information, arguments and
evidence are very well
presented. The presentation
is logical, clear and well
supported by evidence. There
is a clear and precise flow of
ideas and argument that lead
the audience through the
stages of research and
present the solution
effectively.
Engages the audience and
demonstrates cultural
sensitivity, empathy, and
highly developed problem
solving skills.
Document submission
exceeds on all tasks. The
clarity and structure of the
document is highly developed
and visually clear and logical.
Information, arguments and
evidence is expertly presented.
The presentation is logical, clear
and highly supported by evidence.
There is a clear and precise flow of
ideas and argument that lead the
audience through the stages of
research and present the solution
in a sophisticated manner.
Engages the audience and
demonstrates cultural sensitivity,
empathy, and sophisticated
problem solving skills.
Document submission exceeds on
all tasks. The clarity and structure
of the document is sophisticated,
visually clear and logical.
Viability study of
solution proposed
for
implementation
10%
Limited viability study,
which does not indicate
the real world
requirements for
implementing the design
solution proposed.
Timeline is not evident
or clear, does not
contain milestones.
Budget is not realistic, or
Adequate viability study,
starts to indicate the real
world requirements for
implementing the design
solution proposed.
Timeline is evident though
sometimes unclear and
contains some major
milestones required
included in the
documentation.
Well-developed viability
study, indicates the real world
requirements for
implementing the design
solution proposed.
Timeline is clear and well
thought out with all major
milestones required included
in the documentation.
Budget is somewhat realistic,
Thoroughly developed
viability study, that clearly
demonstrates the real world
requirements for
implementing the design
solution proposed.
Timeline is thoroughly clear
and well thought out with all
major milestones required
included in the
documentation.
Sophisticated viability study, that
clearly demonstrates the real
world requirements for
implementing the design solution
proposed.
Timeline is sophisticated in that it
is clear and highly developed with
all major milestones required
included in the documentation.
Budget is highly realistic, and a

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viable for
implementation.
The mental projection of
the implementation of
the solution is not
adequate, which leads to
the assumption that it
cannot transfer from
idea to reality.
Budget is somewhat
realistic, and is viable for
implementation.
The mental projection of
the implementation of the
solution is adequate.
Leads to the assumption
that it can transfer from
idea to reality.
and is beginning to be a viable
approach for implementation.
The mental projection of the
implementation of the
solution is well-developed.
Leads to the assumption that
it can transfer from idea to
reality.
Budget is realistic, and a
viable approach for
implementation.
The mental projection of the
implementation of the
solution is thoroughly
developed. Leads to the
assumption that it can
definitely transfer from idea
to reality.
most-definitely viable approach for
implementation.
The mental projection of the
implementation of the solution is
thoroughly developed. Leads to
the assumption that it can
definitely transfer from idea to
reality.